Facebook Instant Articles: Good news for publishers?

Video instant articles facebook

In April of this year, Facebook opened the gates of its Instant Articles feature, which now incorporates videos, to all publishers on the platform, regardless of size or location. Previously, the feature had only been open to a select group of major publishers, while Facebook perfected Instant Articles.

What exactly is this feature, and why use it? The simplest answer is speed, and the benefits it brings.

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Rainbows Shine Through

This week, we’re taking a look at a Wochit-produced video from tech news publisher CNET. The video focuses on a series of Tweets from astrophysicist Neil deGrasse Tyson made in honor of the victims of the tragic shooting in Orlando. This touching clip generated a steady stream of likes and shares, let’s check it out:Read More

New on Wochit: Euro 2016 Infographics

euro 16 infographic

Euro 2016 is in full swing, and our suite of infographics are proving to be some of the most popular content on Wochit. With these graphics, you can tackle the ongoing excitement of Euro 2016 for your audience. Read More

2016 Internet trends that media companies should care about


A recent report from Mary Meeker on the big internet trends of 2016 is flush with information that every media company should have in mind. Whether you’re thinking about the nature of your content and audience; how to grow your reach on social and drive traffic to your website; how to monetize your video efforts; or all of the above, there’s data to help you tackle those goals.Read More

How can publishers increase engagement with Facebook videos?

The value of a strong Facebook presence is well-known to publishers. As the largest social network in the world, you are sure to find your target audience on Facebook, as well as countless potential audiences to tap into. Getting those users engaged with your content is the key to social. But trying to make a space on a behemoth network like Facebook also means being smart. Feeds are cluttered and competition for attention is as high as it can get. So what can you do to drive engagement?Read More

A match made in video heaven: Time Inc. partners with Wochit

Today, we are thrilled to announce a new partnership with Time Inc! This partnership with Wochit will allow Time Inc. to continue its video transformation and growth trajectory that already has the publisher on track to create more than 40,000 pieces of video content this year. Read More

How can publishers successfully integrate Snapchat into their video strategy?

Most publishers focus their social video strategy on Facebook, however, if you are targeting snake people, Snapchat just has to be on your radar. Did you know that Snapchat now racks up a whopping 10 billion views per day? That’s up from 8 billion in February of this year, and the bulk of that activity comes from snake people. The opportunity to engage a young audience is high with Snapchat, but it’s a different beast than other social networks. Learn more in the following video…Read More

Winning tips for using text in social video

Text has become a major component of many social videos, and using text well is only becoming more relevant on that biggest of social networks. Why? New data from a variety of publishers, including the international ad agency MEC, suggests that as much as 85% of all Facebook video is watched without sound.Read More

iNews partners with Wochit to engage new audiences through the power of video

17 May 2016 – inews.co.uk has today revealed a new partnership with online video creation platform Wochit. Empowering its newsroom and editorial team to quickly and easily create bespoke short form video content for its expanding online audiences, the alliance forms part of Johnston Press’ on-going mission to give users the best possible experience across all devices and news brands.
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Content and Social Strategy Survey from NewsWhip

Our friends at NewsWhip are running a Content & Social Strategy Survey to reveal key insights and trends in social & content strategy in an effort help publishers and brands discover where they stand among their peers.Read More

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