How Wochit wants to revolutionise online video

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With media licences at major news agencies and an in-browser editor, the ‘video creation platform and content hub’ could make journalists’ lives a lot easier

Garrett Goodman is excited about Wochit. As the director of sales and business development at the online video company this is hardly surprising but, (disclosure) having known Goodman for some time before his recent appointment, the honest enthusiasm is palpable.

“When they showed me I couldn’t believe it,” he said of the founders and the software firm’s product in a call with Journalism.co.uk to demo the video creation platform which can turn a text-based story into a video in a matter of minutes. “I couldn’t believe that something like this existed.”

Such eulogising aside, it is difficult to deny the potential for news organisations that Wochit can provide.Read More

Idea Mensch’s Interview with Dror Ginzberg – CEO of wochit

Dror wochit

If a picture is worth a thousand words, than a video is worth millions. With this in mind, Dror Ginzberg createdwochit, a video creation platform that turns any story into video. Determined, direct and always on the go, Ginzberg has built a dynamic and seasoned team to translate his disruptive ideas into reality.

In this interview, Dror Ginzberg explains how humor and focus help him get through his intense days so he’s ready to continue improving the possibilities of video.

Interview courtesy of ideamensch.com.

Digiday Selects wochit as the Best Video Technology Innovation at 2015 Digiday Video Awards

Digiday Video Awards Winner

Digiday, the creator of content, services and community, that fosters change in media and marketing, announced that wochit has been selected as the winner for the 2015 Best Video Technology Innovation Award. wochit, the revolutionary video creation platform that allows publishers to turn stories into studio quality video with speed and at scale.

It was equal parts business and pleasure at the Digiday Video Awards last week as winners across seventeen competitive categories were announced at the Highline Ballroom.

The DVA gala brought together the brands and teams that produced groundbreaking creative work that made a significant impact on the client’s bottom line for brands like Lexus, GE, M&Ms, and Purina Nestlé, plus studios and agencies including BuzzFeed, the New York Times, and OMD.

Taking home the trophy for “Best Video Technology Innovation” was wochit.Read More

Wochit SVP Partnerships Drew Berkowitz Exclusive Interview

Drew wochit
ReelnReel.com Special and exclusive interview with “Drew Berkowitz” – SVP Partnerships at Wochit

Tell me something about your company wochit and the platform ?

Wochit is a content creation platform that enables storytellers to quickly create custom videos. We provide search and discovery of licensed content from AP, Reuters, Getty and more, the ability to upload your own content, quick creative storyboard and edits, the ability to add in a human voice and automated post production that delivers a white label video in 10-15 minutes the creator can publish anywhere across digital and mobile platforms.Read More

Don’t Shoot!

Editor and Publisher Logo

Newspaper photographers no longer need darkrooms. Print journalists have no use for typewriters.

Then there’s the two-year-old company Wochit, a cloud-based platform that neatly removes the video camera from the job of video making.

Even more intriguing, senior vice president Drew Berkowitz says his two-year-old company can help users create a video for any written story in just 10 minutes. And in this age of Web surfers who not only demand instant news gratification but who also have an unquenchable need for video content, Wochit seems to be perfectly positioned for success.Read More

Creating a Story With Video: An Inside Look at Wochit

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Whether you’re a major news publication or blogger, you need to know how to tell an engaging story. Wochit is a video creation platform that allows you to bring your story to life in 15 minutes using a combination of automation and human touch. We asked Drew Berkowitz, the SVP of Partnerships for Wochit, to discuss this type of storytelling, its benefits, and more. Check out what he had to say:Read More

How to Make Lots of Web Video, Really Fast: Get Rid of (Most of) the Humans

All Things D

Heads up, professional video makers: Robots may be coming for your jobs.

We’ve already seen that software can replace human beings who used to write and edit news stories. Now, Wochit, an Israeli-born startup, is trying to do the same thing with video news.

And it’s quite possible that you’ve seen some of its work already: Wochit’s stuff is running on big portals like Yahoo, and on many smaller sites, via distributors like Grab Media.

Wochit can take prewritten stories from outlets like Reuters and turn them into videos by assembling an appropriate mix of images, clips and narration. Human beings touch the video twice during production — once when a “moderator” quickly scans the clip to make sure the basic elements are in the right place, and once when someone reads the voice-over copy.

Wochit said the entire process takes an average of 10 minutes, and that lets the company make hundreds of clips a day.Read More

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