Italy’s media giant, Mediaset teams up with Wochit to answer the burning question: social video – square or portrait?

Italy’s media giant, Mediaset teams up with Wochit to answer the burning question: social video – square or portrait?

It’s now a fact, no longer popular opinion, that square, and vertical video alignment outperform landscape. This is because social videos are primarily consumed on mobile devices, held in vertical alignment 94% of the time.   When it comes to non-landscape options, be it square, portrait, or vertical, it has yet to become completely clear,... Read more »

How Instyle & Elle Germany utilise video pins on Pinterest

How Instyle & Elle Germany utilise video pins on Pinterest

InStyle and ELLE are two of the most iconic women’s magazines in the world. Instyle was first published in Germany in 1999 by Hubert Burda Media, whilst ELLE first appeared in Germany already in 1988, also by Hubert Burda Media. Two years ago, InStyle and Elle were very reliant on Facebook. Like for many publishers... Read more »

CBS News found a social video format that overperforms

CBS News found a social video format that overperforms

At a time when the American news cycle is dominated by politics and the pandemic, CBS News is finding success by covering stories of everyday heroes with social videos.  CBS News is one of the most prominent media outlets in the US and is part of the multinational media conglomerate ViacomCBS. They have a huge... Read more »

The WFP has a brilliant video series on LinkedIn called “Journey of Food”

The WFP has a brilliant video series on LinkedIn called “Journey of Food”

The World Food Programme (WFP) is at the forefront of the United Nations’ emergency response efforts and has partnered with more than 1,000 national and international NGOs to provide food assistance around the globe to tackle the underlying causes of hunger. The WFP is based in Rome, Italy, and is funded entirely by voluntary donations... Read more »

Worldcancerday.org Raises Awareness Of Cancer with Powerful Video Series

Worldcancerday.org Raises Awareness Of Cancer with Powerful Video Series

Today, the 4th of February 2020, marks the 20th anniversary of World Cancer Day. An initiative of the Union for International Cancer Control (UICC), the largest and oldest international cancer organization, World Cancer Day is an international awareness day that unites people and communities to raise awareness and inspire action for a cancer-free future. The... Read more »

Vanity Fair Italy Earns 3x More Instagram Views per Video With Wochit

Vanity Fair Italy Earns 3x More Instagram Views per Video With Wochit

Launched in 2003, Vanity Fair Italy was the first non-English-language edition of the legendary magazine founded by Condé Montrose Nast in 1913. Its launch in 2003, turned the Italian weekly magazine industry upside down, by introducing a new and much-imitated editorial mix combining fashion and news, entertainment and in-depth reporting. Since its launch, Vanity Fair... Read more »

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