Today we’re announcing a partnership with France Médias Monde as part of the publisher’s expanding digital strategy. This partnership will better enable France Médias Monde to rapidly create short-form, optimized social video for cross-network distribution in order to grow and engage global audiences – all through using the Wochit platform.
France Médias Monde was drawn to Wochit by our AI-powered editing platform and ever-growing content library from leading global publishers including AFP, Reuters, Getty and many others. Wochit will empower France Médias Monde to dramatically increase its offerings for foreign language audiences. All of France Médias Monde brands will also benefit from Wochit’s content partnerships with Facebook, Twitter, and Instagram, plus a custom integration of the France 24 television feed that is now available directly within Wochit.
The partnership follows a June 2017 pilot with France Médias Monde subsidiary Radio France International (RFI). During the trial, videos created with Wochit and published to the RFI Facebook page saw 216% more reactions, 164% more comments, and 283% more shares compared to RFI’s averages on Facebook that month. Based on these results, the publisher is expanding use of Wochit more broadly across its holdings.
“Video, and more specifically, mobile video, is in strong demand by audiences worldwide,” said Tony Andrès, Head of Platform Partnerships & Business Development at France Médias Monde. “This partnership with Wochit gives France Médias Monde a significant advantage in the competitive digital landscape, where mobile is now often the first, or the only screen.”
“We are delighted that France Médias Monde has chosen Wochit as their partner for production of trending stories and distribution in the formats that work best on each platform,” said Garrett Goodman, Wochit Vice President of Business Development EMEA. “With the ability to quickly adjust aspect and other elements, they can be sure audiences have the best user experience on every device and channel.”
Our customers produce more than 30,000 videos every month for distribution across owned and operated websites as well as via OTT, mobile apps and social networks. On Facebook alone, socially-optimized videos created using Wochit and posted since January 1, 2017 have received more than 1 billion views and 10.3 million shares. We are thrilled to have France Médias Monde joining the family of media companies and publishers producing exciting video content with Wochit!