Introducing Wochit’s Article2Video Chrome Extension

Article to video chrome extention

Content discovery is faster than ever with our brand new Chrome extension, Article2Video!

The extension lets you clip articles while browsing and send them to your Wochit studio with a single click. Sending the article to Wochit creates an In Progress video on your dashboard. From there, the asset search is automatically populated with content related to the article for you to choose from or search within.

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How Good a Bet are Viral Videos?

Viral videos have become a staple of social media. Seemingly every week, a new video (or a few) spread like wildfire across social, and whether they’re funny, touching, or just offer a big “wow,” everyone is watching, sharing, and talking about them.

Many of these viral clips take off organically and are not the product of brands, rather just of good timing or a creative mind. Still, it’s easy to see why brands are drawn to the idea of creating viral videos: huge views, wide sharing, and being the center of conversation are ideal results for social video.

But do brands really need viral hits? And are they worthwhile goals to pursue? The short answer is “probably not,” but let’s look a little closer.

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3 Ways to Make An Emotional Impact With Branded Videos

Making an emotional impact – invoking a strong emotional response is an important part of marketing. It creates particular associations with your brand, motivates actions like following or purchasing, and makes lasting impressions on your audience.

There’s no better format for tapping into emotion than video. It let’s you utilize all the elements of other formats together to craft a specific emotional experience. The greater opportunity for emotional resonance is the foundation of why video marketing can be so effective compared to other methods.

Here are a few key points to keep in mind when you want to maximize the emotional impact of your videos:

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Beyoncé, Fitness, and Political Mishaps

Let’s see what fresh content our publishers have in store this week!

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3 Compelling Reasons to Make CEO Videos for Social

There was a time when a CEO having a public presence on social media, and in branded videos in particular, was thought to be a risky proposition. Could an off-message (or off-color) post damage a company’s reputation, upset employees, or drive away consumers? While that concern isn’t unfounded, the thought process around CEO videos on social has changed in recent years.

Watch our CEO in action:

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Taking a Look at TextFrame Videos

As published by Daily Doughnut:

You’ve probably noticed a new style of video showing up ever-more-frequently in your feeds – a style marked by the presence of boxes of text constantly framing the video (or, in some cases, just the top or bottom).

Despite the fact that they’re kind of ugly, these textframe videos are picking up a lot of steam on Facebook, racking up tons of engagement. Let’s take a look at the advantages of this style:
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Rockets, Earthquakes, and Love

It’s the that time again, time to check out five great videos made using Wochit!

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5 Great Explainer Video Examples

Explainer videos are crucial for brands. They’re a great way for you to introduce a new product or service to the world, as well as to establish the character of your company.

Let’s take a look at five successful explainer video examples:

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Remembrances, History, and Planet Earth

Another Weekly Wochit coming your way! Five more excellent videos, made using Wochit:

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5 Ways To Promote Your Videos With Little To No Budget

What can you do if you’re producing quality videos, but no one is watching them? Promote your videos!

But effective promotion doesn’t necessarily mean you have to spend a lot of money. Check out these tips on spreading your videos without much of a budget:

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