Shorter Videos, Longer Attention Spans

Shorter Videos, Longer Attention Spans

The verdict is in: According to Google researchers, humans now have an average attention span shorter than goldfish. That’s less than eight seconds. People won’t even wait “the blink of an eye longer” than they deem acceptable for web content to load, get interesting, or otherwise grab their attention. How can you fight this goldfish syndrome? Make shorter videos.Read More

Top 5 Digital Video Apps of 2015

When it comes to social media, just photographs are not enough. We want to be able to share our voice – whether it’s a selfie video clip of a few seconds, a video of our best zip-wire descent, or the level we achieved on PlayStation Four’s Destiny. We are increasingly drawn to sites and apps that enable us to record, share and view visual content. Check out the top 5 best video apps of 2015:Read More

A Quick Lesson in the Future of Youtube Programming

Who is the King of Digital Media Types?

As we move further into a Youtube, Snapchat, and Vine-driven video world, it becomes more important for video creators to think about WHAT they’ll create instead of simply HOW they’ll create. For more details on the HOW side, check out our CEO, Dror Ginzberg, at the bottom of this post chatting about using Wochit to turn simple news stories or ideas into full videos.

But back to the WHAT to create.

Some of the most fascinating Youtube and Vine creators are making videos that focus on funny and real life situations – either analyzing what’s happening in the world today (news) or creating situational comedies in tiny bite size six second videos.

So what should you focus your content and digital media on?

Read More

How Media Outlets are Making Online Video Work – GEN Summit 2015 Panel

wochit’s head of EMEA, Christoph Pleitgen, moderated a thought leadership panel this month at the GEN Summit, in Barcelona, titled New Video Formats – What’s Working and What’s Not. Experts from Spiegel Online, France24, and BBC News highlight the highs and lows of coming up with online video formats that work.

“I think up until about two years ago we were pretty much clipping telly and putting it online, and we have found out that that doesn’t work at all,” explained Inga Thordar, editor, BBC World News.

Screen Shot 2015-06-26 at 12.01.20 PM

Read the complete write up, by here.

wochit, BBC, France24 Panel GEN Summit


NRC Q Partners with wochit to Drive Video Strategy

NRC Q, the innovative digital business publication from The Netherland’s leading publishing group NRC Media, signs agreement for use of the wochit platform

NRC Q, the innovative business news brand launched digitally last year by leading Dutch media group NRC Media, joins wochit’s growing portfolio of publisher partners in the region. Through its unique mix of original reporting, highly curated premium business content, and interactive data visualizations, NRC Q has become the Netherlands’ leading digital business publication.Read More

wochit Signs Strategic Multi Year Deal with Agence France Presse (AFP)

Social video creation platform Wochit adds AFP's award-winning videos and images to extensive library of video assets

wochit video creators are now able to incorporate up-to-the-minute video from one of the world’s most trusted global news agencies

wochit announced that it has signed a strategic multi-year license agreement with AFP. Publishers, journalists, bloggers, YouTubers and other wochit clients will now be able to create custom videos through the wochit platform that include first class content from AFP, in real time, 24/7. Watch the partnership overview video below or read the full release here.Read More

New Approaches to Video from Four Digital Leaders

With Facebook pushing video like crazy, and consumer habits shifting massively towards mobile, publishers are figuring out new ways to do video that keep them fast and flexible.

Garrett Goodman, wochit’s EMEA director of business development, spoke to four digital leaders including wochit partners Spiegel Online and Suddeutsche Zeitung, and shares their insights on the new approach to video.

Check it out! New approaches to video from four digital leaders

wochit Creators Get Access to Bloomberg Content

wochit video creators are now able to incorporate up-to-the-minute video from the world’s most trusted global business news agency

Publishers, journalists, bloggers and other wochit clients will now be able to create custom videos through the wochit platform that include first class business and financial content from Bloomberg, in real time, 24/7.

wochit has existing partnerships with The Associated Press, Getty Images, Reuters, AFP and more.  wochit is the only video creation platform in the world that provides storytellers with access to such a wide and rich selection of premium content.

“wochit is thrilled to be working with one of the world’s most trusted sources of business news,” said Dror Ginzberg, CEO of wochit. “Bloomberg video and photo content adds depth and diversity to our offering. The Company covers a wide range of essential business news, whether it is impactful interviews with C-suite market-movers, company updates from influential analysts, breaking business and financial news, or daily trending news stories.”

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