About Houzz
What started as a side project has now grown to a vast community of homeowners, home design enthusiasts, and home improvement professionals. Houzz connects users with the best home-related tools, resources, and vendors. 40 million monthly users have found the right place to source and hire the perfect design and construction professionals for their needs.
The Challenge
One of Houzz’s monetization models is a marketplace for finding professionals to complete home-related projects. Professionals that are on the platform can choose to have a free account, which includes a standard profile, or to upgrade to a paid subscription. With the paid subscription model, professionals get additional visibility in specific areas.
Offering additional services that convert professionals from a free account to a paid subscription, creating value for them, and retaining those users- was the challenge.
Houzz built a suite of tools and services that they offer as part of their paid subscription. Wochit Frame, our white-label video editor, is a key component of that bundle.
Our unique video editor is seamlessly integrated with Houzz’s platform and allows professional users to instantly create videos. Since Wochit Frame is highly customizable, it blends right in with the platform’s look, feel and format. It even adjusts to the language the account is using, so the end user never feels like they are using an external product.
The video editor makes content creation quick and easy. It guides users to relevant templates for their use case (such as creating a profile video, showcasing a project or making new marketing materials). It auto-populates our designer-made templates by pulling information and media from the user’s profile. The result is a beautiful custom video made within minutes, regardless of a particular user’s video editing skills.
The brand-compliant videos fully embody Houzz’s visual language, providing the user with an intuitive and integrated video creation experience.
The Results
The bundle of tools offered to Houzz subscribers empowers them to stand out, win clients and manage their projects efficiently and profitably. To date, Houzz users have created 50K videos in 14 languages, and with minimal effort. In addition, with a 36% increase in video creation year over year, we can see how valuable video is to this platform and its users. The videos, made with Wochit Frame, showcase their business and talent, optimize SEO, and subsequently improve placement in search results while increasing lead generation.
To learn more about Wochit Frame, our white-label video editor, and how it can work for you, click here.
