Wochit Execs Show How to Monetize Online Video in Europe, USA

Wochit was honored to participate in the International Journalism Festival in Perugia, Italy last week.

Garrett Goodman, Wochit Director of Business Development,  joined a panel with John Crowley (Digital Editor The Wall Street Journal EMEA), Jacqui Maher (BBC News Labs), Aron Pilhofer (Executive Editor of Digital, The Guardian).

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The #1 Reason to Consider Video Content For Your Marketing

There’s nothing fishy about it:

  • The average attention span of a goldfish is nine seconds.
  • The average attention span of a typical American is about eight seconds — and falling fast.

Why Use Video Content?

Goldfish3 Because of the incredible explosion of content, and data, and digital distractions on multiple devices over the past decade.

It’s a fact: It’s harder than ever to hold attention.  It’s sort of like swimming upstream.

But there IS good news: Video is a powerful weapon for brands to hold consumer attention.

The facts do not lie.

The trend lines are unmistakable in both B2C and B2B marketing.Read More

Jim Louderback Joins wochit as Brand Evangelist

World-class media and technology executive Jim Louderback has joined wochit as Brand Evangelist. (See Official Press Release: Jim Louderback Joins wochit).

Louderback is among the best-known startup and technology advisors in the world. He currently serves as Editorial Director of Vidcon 2015 and is advising a variety of other startups at the intersection of media and technology. Previously, he served as CEO of Revision3, GM of Discovery Digital Networks, SVP and Chief Content Officer for Ziff Davis Media’s Consumer group, and Editor in Chief of PC Magazine.


Jim Louderback Joins wochit as Brand Evangelist

“wochit is a true innovator in the world of media creation. Not only does the platform have legitimate and licensed access to the best video sources, it has democratized video creation by letting amateur editors and producers (and really anyone) create fascinating videos in minutes.”
Jim Louderback, Brand Evangelist, wochit

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Publishers AskMen and The Blaze Select wochit to Create and Share Stories through Video

wochit announces that AskMen and The Blaze have joined wochit’s growing client base to turn their stories into video. wochit, the cloud-based video creation platform, enables these publishers to turn their stories into quality video in minutes, affordably and at scale. Now AskMen and The Blaze share real time stories on the web, social, mobile and more, and can do so in any language.

AskMen creatively incorporates both wochit licensed assets – and their own sourced content – with a very specific humor that immediately represents their brand. In addition to their current daily wochit use cases, they also explore ways to extend their in-house studio work with the platform. See a recent wochit video here.Read More

wochit presenting at the Next New York Video Meet Up

wochit to present at March 26, 2015 Meet Up

wochit is super excited to partner with the New York City Video Meet Up group to present how any storyteller can create quality video in minutes. If you are in the area, come by the AOL Office and see a live demo of these awesome platforms. Read More

How Four Top Publishers Use Facebook for Video

Facebook video usage has skyrocketed over the past year, which makes it particularly attractive for publishers given what seems to be ever-shrinking organic reach with other types of posts.

According to figures recently released by the social network, Facebook users are seeing nearly 4 times more video in their feeds compared to one year ago. That’s a steady 1 billion video views every day for the network. Crucially, chief operating officer Sheryl Sandberg said during a an earnings call last month that over 65 percent of videos are watched on mobile devices.

As online video continues to rise in importance for the modern media company, I spoke to a handful of top publishers to collect some best practices for using video on Facebook, and to better understand what might be at risk.Read More

Reap These 3 Publisher Benefits From Computer-Aided Video Production

Creating studio-quality, original video content has always been difficult, slow, and expensive. The process hasn’t changed for decades, and publishers of all sizes struggle to find ways to be successful with original video content — but most fail.

Albert Einstein once said that insanity is “doing the same thing over and over again and expecting different results.” This is exactly what happens for publishers who create original video content. They hire graphic designers, video editors, sound engineers, and more. They license more software and media, build bigger studios — you get the point. They mirror others and fail. Insane, isn’t it?

Einstein also said, “We can’t solve problems by using the same kind of thinking we used when we created them.” To be successful with original video content, publishers must first acknowledge that traditional ways of video creation just don’t work anymore, then apply disruptive thinking to solve the problem.

Across so many industries, technologies that combine man-machine solutions have reshaped the progression of how we work. One great example is the automobile industry. Can you imagine an automobile production line operating without men and machines working in unison?

The same is happening in the video production industry. I call it computer-aided video production (CAVP). New, disruptive technologies bring men and machines together to automate the process of video creation, leaving creativity in the hands of humans. These technologies change the rules of the game, opening new horizons with original video content.Read More

New Video Shows wochit’s Simplified Workflow

Check out this video that shows the simplified workflow using wochit. The video explains the process with an assembly line where a camera follows a video box until the creator has their finished video!

How Wochit wants to revolutionise online video

Journalism.co.uk Logo
With media licences at major news agencies and an in-browser editor, the ‘video creation platform and content hub’ could make journalists’ lives a lot easier

Garrett Goodman is excited about Wochit. As the director of sales and business development at the online video company this is hardly surprising but, (disclosure) having known Goodman for some time before his recent appointment, the honest enthusiasm is palpable.

“When they showed me I couldn’t believe it,” he said of the founders and the software firm’s product in a call with Journalism.co.uk to demo the video creation platform which can turn a text-based story into a video in a matter of minutes. “I couldn’t believe that something like this existed.”

Such eulogising aside, it is difficult to deny the potential for news organisations that Wochit can provide.Read More

Idea Mensch’s Interview with Dror Ginzberg – CEO of wochit

Dror wochit

If a picture is worth a thousand words, than a video is worth millions. With this in mind, Dror Ginzberg createdwochit, a video creation platform that turns any story into video. Determined, direct and always on the go, Ginzberg has built a dynamic and seasoned team to translate his disruptive ideas into reality.

In this interview, Dror Ginzberg explains how humor and focus help him get through his intense days so he’s ready to continue improving the possibilities of video.

Interview courtesy of ideamensch.com.

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