Video Insider Blog
How an In-Platform Video Creator Supports Taboola in Driving Client Growth
About Taboola Taboola is the world’s largest content discovery platform that serves both publishers and advertisers. Through their exclusive partnerships, they serve 360 billion content recommendations to over one billion people each month. You have probably seen their feed recommendations on sites like Bild, Bloomberg, NBC News, Le Figaro, MSN, The Independent, and The Weather... Read more »
How Dogtopia Achieves Brand Consistency and Content Localization Using Wochit’s White-Label Video Editor
About Dogtopia Dogtopia, a dog daycare franchise, has more than 200 locations across the US and Canada. In addition to daycare services, they also offer their furry customers boarding and spa treatments. Over the past few years, Dogtopia has been growing rapidly and opening centers on a weekly basis. As a franchise, many of Dogtopia’s... Read more »
How Houzz Converted Free Users to a Paid Subscription with the Help of Wochit’s Embeddable Video Editor
About Houzz What started as a side project has now grown to a vast community of homeowners, home design enthusiasts, and home improvement professionals. Houzz connects users with the best home-related tools, resources, and vendors. 40 million monthly users have found the right place to source and hire the perfect design and construction professionals for... Read more »
Most recent posts
Weekly Wochit: Slate France has a winning approach
Slate France pursues an aggressive, successful social video strategy. Their videos have a consistent approach that is identifiable for viewers and they share new videos all the time. You can see just how well they’ve honed the craft in this piece about why some people are always late. With 1.3 million views, 16,000 comments and... Read more
2016 Top posts about the year of Social Video
We’ve spent the last year taking a close look at social video. From big trends and best practices to practical tips and sharp content, we strove to stake out a place at the front lines of social video in a year when it saw exponential growth. As the year comes to a close, we want... Read more
The year of the #WochitWin: looking back at 5 of the best
Throughout 2016, publishers have been producing incredible social videos and finding ever-greater success. To highlight those clips that rocketed to 1 million views or beyond, we introduced the #WochitWin. So many excellent, engaging videos are being made with Wochit, it’s been a challenge to keep up with all of them who’ve hit the mark! In honor... Read more
Weekly Wochit: 15Post succeeds with a video focus
Spanish-language publisher 15Post has a serious video focus. Video is the core of the their content, especially on social, so it’s no surprise they know how to craft an effective social video. This piece about a small device that lets you 3D print from your smartphone captivated audiences and their engagement. The clip has 2.6... Read more
The State of Social Video 2016
2016 was a big year for online video, with nearly every media trend resulting in even greater demand. It’s now abundantly clear that publishing brands can no longer ignore video. Publishers and media companies have taken this strategic necessity to heart. In a recent, industry-wide survey conducted by Wochit, video was essentially universal among publishers.... Read more
Weekly Wochit: HelloGiggles shows their distinct voice
In covering the recent announcement about a live-action Barbie movie, HelloGiggles pushed their coverage out in video form. HelloGiggles bills itself as a positive online community for women, focusing on issues that matter to young women. Their video bet paid off! It currently holds over 330,000 view, 1,000 comments, almost 400 shares, and tons of... Read more
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