In covering the recent announcement about a live-action Barbie movie, HelloGiggles pushed their coverage out in video form. HelloGiggles bills itself as a positive online community for women, focusing on issues that matter to young women. Their video bet paid off! It currently holds over 330,000 view, 1,000 comments, almost 400 shares, and tons of comments and sub-comments.Check out their coverage:
In technical terms of production, this piece hits all the cues. A steady stream of changing, high-quality visual assets keeps the viewer’s attention. And the video is a quick 57 seconds, falling into the ideal, under-a-minute window that works best on Facebook.
The use of robust text overlay allows the piece to work without sound. That’s critical for any videos shared on social these days. The colored background behind the text helps it stand out, and it also a subject-relevant “Barbie” pink.
The piece goes into a good bit of detail through text overlay, looking at the plot and casting announcement of the film. The creators are sure to never cram too much text on-screen at once. They give viewers plenty of time to read each box before it disappears. For those with the sound turned on, there is a nice, upbeat soundtrack.
Let’s talk about the content of the story for a moment. HelloGiggles strikes a conversational tone aimed at their target audience of young women. They don’t simply report straight on a casting announcement. The publisher editorializes to fit their message, praising the body-positive and all around pro-woman message of the film’s plot as it has been announced to be.
Giving your content a distinct voice is extremely important for audience building. Lots of outlets report on casting announcements about cherished brands and big celebrities. By adding their own perspective to the news,
HelloGiggles adds a layer of value and interest to their viewers. This helps build familiarity and trust with an audience, and keeps them coming back. A distinct voice is a key component of social content! And HelloGiggles nails it.
We’ll see you back next week for another great Wochit-made video!
