Think you need to hire out to make great videos? Think again! Your talent lies within the walls of your company. 51 percent of marketing professionals worldwide name video as the type of content with the best ROI, and for good reason. After watching a video, 64% of consumers make a purchase. So, adding more... Read more »
Video is quickly becoming the most sought-after marketing tactic for increasing customer engagement. Over half of marketing professionals consider video content to be the best ROI, with videos leading to an increase of 157% in organic traffic from search engines and a 105% increase of time spent on a website. Around the globe, 73% of... Read more »
Despite its being touted as the “new industrial revolution,” artificial intelligence (AI) has its limitations when it comes to the world of video creation. So will AI ever being able to replace the human touch in video making? When it comes to video production, there are a number of uniquely human traits that machines lack.... Read more »
We’ve analyzed more than 4000 Wochit-made videos from over 100 publishers that were posted on Facebook over a 3 month period. The results reveal critical insights into virality, shareability, and the very nature of social video. We’ve crafted an infographic to give you easy access to theses crucial understandings. Check it out below!
Monetization is a big question on the minds of many publishers, brands, and media companies when it comes to video. Despite all the focus and interest in online video content, some mystery still remains about how to most effectively leverage that content in a revenue stream. Take our survey to glean insights on the video... Read more »
The Bump is parenting and pregnancy resource from the creators of The Knot and The Nest. They offer expert advice, lifestyle content, and some stunning, Wochit-made videos on their social channels. We were pleased to recently bring them into the fold with Wochit. Their videos are gorgeous, social-friendly, and speak directly to their target audience.
With all the focus on video as the key to social and online strategy, one question often lingers for publishers and media companies: where’s the money? Thankfully, there are a variety of ways to pursue monetization on the backs of your video efforts, both on social and elsewhere. Let’s take a look at the basics... Read more »
WHO Magazine is an Australia’s #1 celebrity magazine, dishing on all the latest news of the stars. They recently began creating social video content with Wochit, and it’s already looking great. This piece looking back at tv hit Sex and the City has 75,000 views, hundreds of reactions and shares, and a lively comments section.
Videos are a constant presence in social feeds these days. There are some that get noticed and viewed by millions of people, while others are lost in all the noise. We have a few simple tricks to help your videos stand out, keep viewers watching to the end, and engaging afterwards!