Think you need to hire out to make great videos? Think again! Your talent lies within the walls of your company. 51 percent of marketing professionals worldwide name video as the type of content with the best ROI, and for good reason. After watching a video, 64% of consumers make a purchase. So, adding more... Read more »
Video is quickly becoming the most sought-after marketing tactic for increasing customer engagement. Over half of marketing professionals consider video content to be the best ROI, with videos leading to an increase of 157% in organic traffic from search engines and a 105% increase of time spent on a website. Around the globe, 73% of... Read more »
Despite its being touted as the “new industrial revolution,” artificial intelligence (AI) has its limitations when it comes to the world of video creation. So will AI ever being able to replace the human touch in video making? When it comes to video production, there are a number of uniquely human traits that machines lack.... Read more »
Today we’re thrilled to announce a new, long-term partnership with global news agency AFP that brings their extensive catalogue to Wochit’s asset library.
The Business of Fashion is a fashion-industry focused publisher that we are thrilled to have as part of the Wochit family. They scored their first #WochitWin with this video about the environmental ethics of cheap fashion. It currently has 1.3 million views, over 7,000 reactions, nearly 16,000 shares, and hundreds of comments and replies full... Read more »
Facebook offers simple, clickable CTAs on natively uploaded videos (we wrote about it here). However, they now come at a price (literally). To add a Facebook CTA to your post, you now have to boost it, a minimum cost of $3. If boosting posts is part of your social video strategy, make sure you keep... Read more »
For this week’s highlight video, we welcome Gruppo Mondadori to the Wochit family! Their outlet Pianeta Mamma (Planet Mommy) scored a #WochitWin with this video chronicling the nine months leading up to a child’s birth. It currently has 1.9 million views, nearly 10,000 reactions, hundreds of comments, and over 23,000 shares!
Branded video – essentially, sponsored content – was finally embraced by Facebook last year. The shift was a response to the regular request of publishers for more ways to make money from their Facebook content, not just the actions that content might drive elsewhere. Branded video offers media companies and publishers the opportunity to carve... Read more »
L’Express has an established, successful social video strategy. They bring their audience coverage and content from around the world, and Wochit helps them do that. In this piece, L’Express highlights a popular, English-language story that was making the rounds on social and delivers it to their French audience. With over 764,000 views, 11,000 shares, 1,300... Read more »