Wochit Raises $11 Million For Text-To-Video Content Creation Platform

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Media companies looking for a way to ride the wave of customer demand for online video content may have found their vessel with the new $11 million financing for New York-based Wochit.

The company, founded by two serial Israeli entrepreneurs, has raised fresh capital to roll out its text-to-video technology to any publisher that’s looking for more ways to put more video in front of their audience.

Wochit’s new round was led by Marker LLC, with participation from previous investors Cedar Fund, Greycroft Partners, and Redpoint Ventures. According to Wochit chief executive and co-founder Dror Ginzberg, the company already has a number of high-profile customers including Forbes, AOLOn (whose parent company is the publisher of TechCrunch), The Chicago Tribune, Yahoo and several others.Read More

Wochit Announces New Partnership – Now Offers Access to Associated Press Content

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Wochit, a video-creation and monetization startup for just about anyone, has inked a multi-year licensing deal with The Associated Press.

With the deal, Wochit’s clients now have access to AP’s library of news-video footage and still photos, which can be incorporated into videos created on the startup’s platform. The content will be available to all Wochit clients, the companies said.

“With the addition of AP’s licensed content, Wochit’s video creation platform now further empowers our clients to publish even higher quality video content within minutes of a breaking story,” says Dror Ginzberg, CEO of Wochit.

And that’s the major draw of a licensing arrangement with AP. Wochit champions its ability to help clients create high-quality videos within a few minutes. This is an especially attractive option for publishers and brands that want to keep up with stories and topics that are trending. AP’s breaking news content, now readily available via Wochit, will make it easier for the startup’s clients to be able to.

That said, the deal is also designed to help AP expand its reach to publishers and brands. “‘Ready to publish’ or ‘consumer ready’ videos are a weak point for any storyteller, including all the big agencies such as the AP, as it requires hours and hours of manual work creating them,” says Ginzberg. Wochit’s platform, which the AP now also has access to, can be used to turn any of the outlet’s raw footage into well-edited news videos, ready for distribution to publisher and brand partners on the web.

Article courtesy of www.thevideoink.com.

Wochit Wins a Tribeca Film Festival Disruptive Innovation Award

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Short form video creation platform company honored with the Gutenberg Prize for disruptive technology in the field of journalism.

New York, NY (PRWEB) April 25, 2014

The Tribeca Film Festival and Disruptor Foundation has awarded Wochit the Gutenberg Prize, as a part of the Tribeca Disruptive Innovation Awards for its disruptive technology in the field of journalism. Producing journalistic videos has traditionally been expensive and labor intensive. Wochit provides a unique solution for digital video creation at a time when the consumer demand for online video is exploding. Whether a publisher’s goal is to put a highly relevant video on every web page or to insert–in real time–video into social media, Wochit’s new video creation platform makes it all possible by automating 95% of the drudgery. The cloud based video creation platform enables publishers, multi-channel networks and brands to instantly react to any story and economically scale.Read More

Would This Tech Have Replaced Ted Baxter?

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April 25 (Bloomberg) — Wochit CEO Dror Ginzberg discusses the company’s web video production automation software on Bloomberg Television’s “Market Makers.” (Source: Bloomberg)

Click to view video.

 

Wochit Can Turn Anyone into a Video Creator

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To fully appreciate what Wochit does, you have to see its technology in action.

Wochit is described by its co-founder and current chief executive Dror Ginzberg as a “creation and monetization” platform for short-form video content. Now when it comes to online video that can mean a lot of things. Broadly speaking, YouTube is also a video creation and monetization platform.

What separates Wochit, though, is that it has the ability to take away all of the resource-intensive aspects of video creation and monetization. The service can do all of the work for you — from creation to distribution — with a few clicks. And often in 10 minutes or less.Read More

Top Five Breakthrough Video Technologies of 2013

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Amazon is deploying drones, Facebook is going video, and Google is surely working on a T-1000 prototype as we speak. 2013 has been a year where technology literally dominated our news feeds. We read about the new iPhone on our old iPhones and watched YouTube videos from every screen in the house. Digital video alone had a number of tech breakthroughs from YouTube’s “troll-free” comments to Vine continuing its quest to destroy our attention spans 6 seconds at a time.

But for all the great digital video innovations, five specific technologies stuck out this year. These are the tools and tech that redefined how we consume and create digital video on every platform.Read More

Media Shops Try New Tricks in Branded Content

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The quest to make it real-time, relevant

CEO of Wochit, an Israeli startup that produces topical videos for Web publishers, agencies and marketers

This 30-person company produces hundreds of videos daily around breaking news and topics that are trending online. The videos in turn become content for Web publishers like Yahoo and AOL and brands—either directly or through their agencies. Speed is Wochit’s biggest selling point, as it can churn out a video in as little as 10 minutes. That real-time quality is a big part of the appeal for Colin Kinsella, North American CEO of Mindshare, an early customer.

Article courtesy of www.adweek.com.

Mindshare’s Kinsella: Video Is the Key to Real-Time Marketing and ‘Wochit’ Provides Compelling Solution

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Colin Kinsella, who joined WPP as the CEO of Mindshare, NA  this July from Digitas where he was CEO for North America, has been a leader in the movement to “real-time” marketing where agencies and their brands engage with consumers around scheduled and breaking news events.

In November, we interviewed him in Monaco about the efforts at real-time marketing at Digitas.   You can find that interview here.

Last week, at the OMMA video conference during Advertising Week, we spoke with him about the real-time movement.  He said that while video is  the essential media element, cost around content creation presents barriers.  Rather than using UGC, the he is very keen on using new technology providers – and cites Wochit, and Tel Aviv-based start-up, to provide video clips for campaigns in near to real-time.

Earlier this year, we interviewed Wochit founder Dror Ginzberg.  You can find that interview here.

You can find this post on Beet.TV.

Article courtesy of www.huffingtonpost.com.

Wochit integrates with Vizrt to provide complete video packages for news events

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Wochit analyzes breaking news, automatically gathering video and images and embedding graphics then generates videos that can be used online and on-air.

Wochit, a platform that enables media publishers to access or generate high quality video content based on trending stories and news, has integrated into their platform a variety of Vizrt products as part of their video creation process. The platform has the ability to generate a massive amount of broadcast quality videos in a cost effective way by automating almost every step of the content creation process.Read More

Wochit’s McAllister on Scaling Quality News Video

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Founded in 2012, Wochit aims to be a newsroom for the digital age, producing upwards of 450 news videos a day for publication via the company’s platform on a variety of website, blogs, mobile applications and other publishing sources. Beet.TV spoke with recently appointed CEO Keith McAllister at our studio in New York.

“We’ve found the sweet spot between technology and human touch,” McAllister says.

With the Wochit platform and partnerships with notable media companies like Reuters and Getty, Wochit is able to create massive amounts of high-quality content quickly and at a low price point.

“If you imagine that there’s 10 steps to creating a video, we’ve automated eight of them, and we have human beings do parts of the video creation that are most important. One is putting the voice on, and the other is doing quality control,” he says.

Wochit recently announced a $4.75 million round of venture capital financing from Redpoint Ventures, Cedar Fund and Greycroft Partners.

Article courtesy of beet.tv.

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