Think you need to hire out to make great videos? Think again! Your talent lies within the walls of your company. 51 percent of marketing professionals worldwide name video as the type of content with the best ROI, and for good reason. After watching a video, 64% of consumers make a purchase. So, adding more... Read more »
Video is quickly becoming the most sought-after marketing tactic for increasing customer engagement. Over half of marketing professionals consider video content to be the best ROI, with videos leading to an increase of 157% in organic traffic from search engines and a 105% increase of time spent on a website. Around the globe, 73% of... Read more »
Despite its being touted as the “new industrial revolution,” artificial intelligence (AI) has its limitations when it comes to the world of video creation. So will AI ever being able to replace the human touch in video making? When it comes to video production, there are a number of uniquely human traits that machines lack.... Read more »
Text overlays are an integral part of social videos. As one of the primary methods through which to tell your story, text overlays are naturally also a perfect way to build and showcase your brand’s identity. Brand identity can be supported by many elements of a video—the tone, the look, the pace, the editorial voice,... Read more »
When disaster strikes, the world watches, and they watch online. Be it about the forces of nature or acts of man, disaster and crisis reporting play an important if fraught place in the news cycle. It comes as no surprise that as more and more people go online for the news that online video covering... Read more »
Today, we’re pleased to announce several new content partnerships and new customers across APAC. We are thrilled to be forming more publisher relationships in Asia and Australia, increasing the power of social video in a growing market.
Healthy living outlet Greatist keeps its followers up to date on all manner of things related to the “healthyish” generation. A recent video showing off a wild piece of exercise equipment soared to huge numbers. The video currently has 8.1 million views, 22,000 comments, 19,000 reactions, and a stunning 71,000 shares. Those are figures that... Read more »
The most important decision you make in creating a video is the story. It’s more important to pick a subject or angle that will elicit an emotional reaction than to know how to make sophisticated technical edits. But there are still some stylistic choices to keep in mind that work better than others. Let’s take... Read more »
The Italian arm of the Huffington Post, HuffPost Italia, scored a #WochitWin with a look at political scandal in Italy. The piece has 1.1 million views, nearly 7,000 reactions, over 500 comments, and more than 17,000 shares. It’s easy to see why their viewers reacted to the political, playful piece.