Video Insider Blog
How an In-Platform Video Creator Supports Taboola in Driving Client Growth
About Taboola Taboola is the world’s largest content discovery platform that serves both publishers and advertisers. Through their exclusive partnerships, they serve 360 billion content recommendations to over one billion people each month. You have probably seen their feed recommendations on sites like Bild, Bloomberg, NBC News, Le Figaro, MSN, The Independent, and The Weather... Read more »
How Dogtopia Achieves Brand Consistency and Content Localization Using Wochit’s White-Label Video Editor
About Dogtopia Dogtopia, a dog daycare franchise, has more than 200 locations across the US and Canada. In addition to daycare services, they also offer their furry customers boarding and spa treatments. Over the past few years, Dogtopia has been growing rapidly and opening centers on a weekly basis. As a franchise, many of Dogtopia’s... Read more »
How Houzz Converted Free Users to a Paid Subscription with the Help of Wochit’s Embeddable Video Editor
About Houzz What started as a side project has now grown to a vast community of homeowners, home design enthusiasts, and home improvement professionals. Houzz connects users with the best home-related tools, resources, and vendors. 40 million monthly users have found the right place to source and hire the perfect design and construction professionals for... Read more »
Most recent posts
Legacy news and online video: a look into a shifting landscape
The Reuters Institute released a new report in late September all about digital publishing. It looks at how a variety of legacy news publishers are adjusting to the new and shifting digital landscape. Naturally, online video is a major component of their findings. We’ve seen publishers of every size and history turn to online video,... Read more
Weekly Wochit: Nothing draws engagement like baby animals
Animals are always a popular subject in social videos, even moreso when they are babies. A recent video from CBS News shows just how strong that interest is. This Wochit-made video currently has 69 million views, nearly half a million reactions, over 150,000 comments, and a truly staggering 870,000 shares! Engagement on this level is... Read more
Stringr’s Catalog Joins Wochit’s Asset Library
Today, we’re announcing a new partnership with the leading video marketplace Stringr! Their nationwide network of 25,000 videographers contributes to a vast catalog of content that users of Wochit can now access.
4 tips to effectively publish videos on Facebook
It’s hard to dispute that Facebook is the king of social. It’s where just about every publisher, brand, and outlet in the world goes to connect with new audiences. A key method to building those connections is through video. Facebook touts over 8 billion daily video views, an enormous number. As a platform, they have... Read more
A Plus taps our love of toast
A Plus is a publisher of positive journalism. Their content is focused on good news and heartwarming stories. This feel-good focus works well for their social video efforts. Emotional resonance is key to engaging social viewers, and positive emotions garner the biggest response. Ashton Kutcher, one of the founders of A Plus, pushed this video... Read more
Want more traffic to your site? Try Facebook’s built-in video CTA
We all know that calls-to-action (CTAs) are an important part of social video. What do you want your viewers to do next? Share your video? Follow your page? Go to your website? A CTA is a great way to prompt your audience’s next step. While CTAs are good for all kinds of actions, as noted,... Read more
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