Want more traffic to your site? Try Facebook’s built-in video CTA

How to use Video CTA on Facebook

We all know that calls-to-action (CTAs) are an important part of social video. What do you want your viewers to do next? Share your video? Follow your page? Go to your website? A CTA is a great way to prompt your audience’s next step.

While CTAs are good for all kinds of actions, as noted, they are especially critical for publishers who want to drive traffic back to their own websites. A CTA designed with this goal is, naturally, much more effective if your viewer can simply click on the prompt. There was a time when clickable CTAs were not available on Facebook, but those times have changed. However, we’ve noticed that a lot of publishers don’t seem to be taking advantage of this incredibly useful feature.

Facebook now allows you to easily add a clickable CTA to any videos you natively upload. While uploading (or editing an uploaded video), you can add a click-through CTA in the “Basic” tab. Have a look:

how to add Facebook call-to-action

As you can see, Facebook makes it very simple to insert a CTA directing to a URL of your choice. You can choose from their list of designated CTA text, such as “Learn More” and supplement it with a short link description, if you so choose.

If you publish a video that is tied to an article on your own site, this is a great opportunity to link through to it. If you host long-form video content on your site, you might tease it with a short Facebook video, and a CTA such as this allows you to direct your viewers immediately to the full piece.

Even if there isn’t a specific piece of associated content to link them to, including a click-through CTA to your home page is never a bad idea. It’s only going to drive more traffic to your site. It’s time to start including them on every video you upload to Facebook!

Get Started

Create an account and make your first video.

Or
Valid Email Required
Valid Password Required

Choose a Studio Name

Studio Name represents your wochit “profile name”. This is how the community will recognize you!

Studio name Required

By submitting this form and creating a Studio Name, I agree to Wochit Terms & Conditions and Privacy Policy.

Password Reset

Enter your email address and we'll send you a secure link to reset your password.

Valid Email Required
Back to Login

Email Sent

Thank You

If your email has a wochit account you'll be receiving instructions on how to reset your password in just a moment.

Back to Login

Registration Successful

Thank you! We’ve just sent a confirmation message.

Please check your email to continue registration.

Did you mean to use a different email?

Verify Your Email

Video greatness is just seconds away. Please confirm your email address and you will be all set up.  

Don’t have the email? No problem – just click below and we’ll send another.

Valid Email Required

Email Sent

Thank you! We’ve just sent a confirmation message.

Please check your email to continue registration.

Update Email

Entered the wrong email by mistake? Update it below and we’ll mail you a new confirmation.

Valid Email Required

Log In to Continue

Valid Email Required
Valid Password Required