Video Insider Blog
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Prevention has no anxiety over social video
Health and lifestyle magazine Prevention has a robust social video strategy. They tackle a variety of subjects relevant to their followers, providing the insight info they’re known for through a regular rotation of videos. This Wochit-made piece looks at foods that can cause anxiety is a great example of the publisher’s approach to social video.... Read more
Bauer Media finds a new partner in Wochit
Bauer Media is one of the largest, multi-platform media companies in Europe, controlling over 600 magazines and 400 digital products alongside radio and television stations. Today, we’re pleased to announce that Bauer Media has selected Wochit to support its aggressive video strategy. Bauer Media has a goal to create and publish video across its entire... Read more
Wochit update: It’s time for text overlay timing
Text overlay is a crucial part of social videos now, as it allows viewers to easily digest content regardless of how and where they’re taking it in. It tells your story for viewers watching on mute, reinforces key points for those with the sound on, and generally makes mobile viewing a simpler experience. Now, we’ve... Read more
An iPhone 7 for us, 10 million views for CBS
Hot new technology always generates a ton of buzz on social, and perhaps nothing drives as much interest as a new iPhone. Legacy broadcaster and news publishing giant CBS recently shared a social video all about the iPhone 7 last week. And the response has been otherworldly! This Wochit-produced clip is currently sitting at 9.2... Read more
New Scientist sees its engagement soar
Science and technology publisher New Scientist had a video smash recently. Their social video covering new research suggesting dogs can understand what people say has entered the stratosphere. Created by journalist Sam Wong, the piece has 5.5 million views, 19,000 reactions, almost 6,000 comments and a staggering 65,000 shares! And these numbers continue to grow... Read more
Why should news publishers be making social videos?
News publishers are not strangers to video. From traditional broadcasting to video on content on their websites, many news organizations – regardless of their size – have a history with the moving image. Despite this familiarity with video, some publishers are uncertain about utilizing social video. Can the short length and playful snippets be reconciled... Read more
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