Legacy news giant CBS offered up a heartwarming tribute on social this week. Following comedian Gene Wilder’s death on Monday, they put together this piece looking at his tragically short marriage to Gilda Radner. The video, created by Christina Capatides and Jenny Earl, connected with viewers who were touched by Wilder’s passing. This is reflected... Read more

Publishers and brands of every size are wise to the importance of video for their strategies. Be it social videos or content hosted on their own sites, audiences want video content. Keeping up with the demand can seem intimidating. How can a publisher be expected to constantly produce and share videos without seeing their expense... Read more

Men’s Health is regularly creating social videos that tap directly into their audience. From workouts to recipes and more, the publisher knows what content their followers want. A recent look at muscle-building vegan foods was tied to Olympic weightlifter Kendrick Farris, couching the listicle video in the trending conversation around the Olympics. With nearly 3,000... Read more

E-mail newsletters are making a huge comeback. They’ve come a long way from the old days of plain text, now incorporating video, images, and compelling CTAs. Almost every major publisher and brand now puts one to use in their marketing strategy, and it appears to be paying off.

Essence cleared some enormous engagement numbers on Facebook with their social video all about Olympic gymnast Gabby Douglas. Almost 4 million views and 60 thousand shares, as well as more than 60 thousand reactions and 4 thousand comments, they clearly know the kind of content their audience wants and responds to!

Our mission has always been to give publishers the power to make videos worth sharing. Today, we’re announcing a powerful update that makes creating and sharing videos even easier. Introducing Social Video Optimization! This new feature enables Wochit creators to rapidly generate and distribute social video that is optimized specifically for the social network or... Read more