You really, really need a professionally produced vlog like you need an awesome trained monkey that’ll constantly feed you grapes and other delicious snacks. In other words, if you have more money than you know what to do with, go for it. However, nobody—not even Fortune 500 companies—needs a professional produced video or vlog. It might even work against you. Take a look at some of the most popular richest YouTubers out there. Ryan Higa, TheBajanCanadian, and The Fine Brothers all have something in common: They produce their videos for nothing.Read More
Fashion week has arrived, and you know what that means— hot video clips galore! The New York dates are September 10-17, London is the 18-22, Milan is the 23-29, and Paris is September 30-October 7. In other words, if you have the cash and room in your passport, Fashion Week can become Fashion Month. However, for the non A-listers, you’ll likely be taking to YouTube, E! Network, and your favorite fashion blogs for a peek into this autumn’s “hautest” looks. And that’s a good thing.Read More
The written word isn’t totally dead and buried, but occasionally it feels like it’s getting close. Each generation prefers content that’s more customizable, controllable, and available in bite-sized nuggets that can be digested on the go. Mobile readiness has arrived, and with it the ability to consume content in whatever way you prefer. For the under 40 crowd (and definitely the 21 and under crowd), video has clearly slayed written content.Read More
The verdict is in: According to Google researchers, humans now have an average attention span shorter than goldfish. That’s less than eight seconds. People won’t even wait “the blink of an eye longer” than they deem acceptable for web content to load, get interesting, or otherwise grab their attention. How can you fight this goldfish syndrome? Make shorter videos.Read More
When it comes to social media, just photographs are not enough. We want to be able to share our voice – whether it’s a selfie video clip of a few seconds, a video of our best zip-wire descent, or the level we achieved on PlayStation Four’s Destiny. We are increasingly drawn to sites and apps that enable us to record, share and view visual content. Check out the top 5 best video apps of 2015:Read More
Who is the King of Digital Media Types?
As we move further into a Youtube, Snapchat, and Vine-driven video world, it becomes more important for video creators to think about WHAT they’ll create instead of simply HOW they’ll create. For more details on the HOW side, check out our CEO, Dror Ginzberg, at the bottom of this post chatting about using Wochit to turn simple news stories or ideas into full videos.
But back to the WHAT to create.
Some of the most fascinating Youtube and Vine creators are making videos that focus on funny and real life situations – either analyzing what’s happening in the world today (news) or creating situational comedies in tiny bite size six second videos.
So what should you focus your content and digital media on?
wochit’s head of EMEA, Christoph Pleitgen, moderated a thought leadership panel this month at the GEN Summit, in Barcelona, titled New Video Formats – What’s Working and What’s Not. Experts from Spiegel Online, France24, and BBC News highlight the highs and lows of coming up with online video formats that work.
“I think up until about two years ago we were pretty much clipping telly and putting it online, and we have found out that that doesn’t work at all,” explained Inga Thordar, editor, BBC World News.
Read the complete write up, by journalism.co.uk here.
NRC Q, the innovative digital business publication from The Netherland’s leading publishing group NRC Media, signs agreement for use of the wochit platform
NRC Q, the innovative business news brand launched digitally last year by leading Dutch media group NRC Media, joins wochit’s growing portfolio of publisher partners in the region. Through its unique mix of original reporting, highly curated premium business content, and interactive data visualizations, NRC Q has become the Netherlands’ leading digital business publication.Read More
wochit video creators are now able to incorporate up-to-the-minute video from one of the world’s most trusted global news agencies
wochit announced that it has signed a strategic multi-year license agreement with AFP. Publishers, journalists, bloggers, YouTubers and other wochit clients will now be able to create custom videos through the wochit platform that include first class content from AFP, in real time, 24/7. Watch the partnership overview video below or read the full release here.Read More