Video Insider Blog
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Reader’s Digest commits to video
The long-running, general-interest magazine Reader’s Digest is leaning into video creation and the results are already impressive. We’re thrilled they chose Wochit for their creation and production needs. Reader’s Digest’s creative team is regularly pushing out expert videos on their YouTube channel covering a wide range of topics.
The Bump creates gorgeous social videos
The Bump is parenting and pregnancy resource from the creators of The Knot and The Nest. They offer expert advice, lifestyle content, and some stunning, Wochit-made videos on their social channels. We were pleased to recently bring them into the fold with Wochit. Their videos are gorgeous, social-friendly, and speak directly to their target audience.
WHO Magazine looks back at Sex and the City
WHO Magazine is an Australia’s #1 celebrity magazine, dishing on all the latest news of the stars. They recently began creating social video content with Wochit, and it’s already looking great. This piece looking back at tv hit Sex and the City has 75,000 views, hundreds of reactions and shares, and a lively comments section.
The Business of Fashion scores a #WochitWin
The Business of Fashion is a fashion-industry focused publisher that we are thrilled to have as part of the Wochit family. They scored their first #WochitWin with this video about the environmental ethics of cheap fashion. It currently has 1.3 million views, over 7,000 reactions, nearly 16,000 shares, and hundreds of comments and replies full... Read more
Welcoming Mondadori and their first #WochitWin
For this week’s highlight video, we welcome Gruppo Mondadori to the Wochit family! Their outlet Pianeta Mamma (Planet Mommy) scored a #WochitWin with this video chronicling the nine months leading up to a child’s birth. It currently has 1.9 million views, nearly 10,000 reactions, hundreds of comments, and over 23,000 shares!
L’Express has a strategy for success
L’Express has an established, successful social video strategy. They bring their audience coverage and content from around the world, and Wochit helps them do that. In this piece, L’Express highlights a popular, English-language story that was making the rounds on social and delivers it to their French audience. With over 764,000 views, 11,000 shares, 1,300... Read more
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