Social Video News Roundup: What do the changes mean?

social video news

We’re only two months into 2016, but there have already been some BIG changes on the social video front.

Check out some of the most significant social video news updates below:
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Doing Social Video The Right Way

Even as social video rises in popularity, many brands don’t have a solid grasp on how best to use it.

Let’s take a look at how you can be sure you’re doing it right:Read More

And the award for most searched Oscar winner goes to…

The Oscars ceremony was this weekend’s big television event and after polling over 1,000 people, we found that most did not watch it live. In fact, many turned to social media to get their Oscar updates.

Though Facebook was THE go-to platform, every social network was abuzz with commentary in both text and video forms. Can you guess which celebrities were featured most in Oscars social videos?Read More

Mobile video: The New Must

No matter where you go these days, it seems like everyone is focused on their mobile phones, so it should come as no surprise that mobile video is growing — and fast.

As of March 2015, 41% of all digital video views worldwide were done on mobile and Cisco predicts that 79% of all mobile data traffic will be video by 2019. Mobile video isn’t just an additive possibility, it’s something you can bet on.

This is why it’s critical for creators to make sure their videos look great on those tiny screens. Here are some tips do make the most out of the mobile video revolution:

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5 Under 1: Short branded social videos that really work

It’s a mantra you probably hear often —  shorter is better for social videos. You want to grab a viewer’s attention and hit with your point before they decide to move on to something else.

Check out these five recent social videos from some big brands who got the job done creatively in under a minute:
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5 Simple Tips to Increase Social Engagement

You want to connect with your existing customers and build a community around your brand on social media because you know that’s a great way to gain long-term customer loyalty.

So you post great content, working hard to provide your audience with valuable knowledge, but unfortunately things aren’t quite going as planned – your posts/tweets get one or two likes/favorites and that’s it.

Why? It’s simple really – with the amount of competition on attention, getting social engagement isn’t just about posting good content.

Do these 5 things to quickly increase your social engagement:

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Facebook vs. YT: Where Should You Post Video Content?

We see you out there, committed to using social video to tell your story. You know the benefits, you know how to create original videos, and you want to capitalize on it. But now you’re faced with a tough question: which social platform is best for your video content? Let’s take a look at the big players and see if we can find an answer.

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Video SEO Best Practices: How To Rank Higher With Video

We’ve been talking quite a bit about how crucial video has become for businesses on social media, but the importance of video doesn’t end there. Video can (and will, if done right) improve your search ranking on Google – time to talk about video SEO.

Here are some simple video SEO best practices to follow in order to make the most of your video content:Read More

How to Repurpose Content Into Video

One of the hardest parts of creating great content consistently is the constant search for good ideas. But what if I told you that you have plenty of untapped content potential right at your fingertips? Well you do.

Take advantage of any good idea you ever had and simply repurpose content (=posts you’ve already written) into video!

Here are a few tips to help you find the hidden potential in your existing work and repurpose content like a pro:Read More

Why social media managers need to make videos NOW

social media managers need video
As people consume more video across more platforms than ever before, incorporating video content into your social media strategy has become absolutely crucial. But don’t take our word for it, the proof is in the numbers:

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