Video Insider Blog
How an In-Platform Video Creator Supports Taboola in Driving Client Growth
About Taboola Taboola is the world’s largest content discovery platform that serves both publishers and advertisers. Through their exclusive partnerships, they serve 360 billion content recommendations to over one billion people each month. You have probably seen their feed recommendations on sites like Bild, Bloomberg, NBC News, Le Figaro, MSN, The Independent, and The Weather... Read more »
How Dogtopia Achieves Brand Consistency and Content Localization Using Wochit’s White-Label Video Editor
About Dogtopia Dogtopia, a dog daycare franchise, has more than 200 locations across the US and Canada. In addition to daycare services, they also offer their furry customers boarding and spa treatments. Over the past few years, Dogtopia has been growing rapidly and opening centers on a weekly basis. As a franchise, many of Dogtopia’s... Read more »
How Houzz Converted Free Users to a Paid Subscription with the Help of Wochit’s Embeddable Video Editor
About Houzz What started as a side project has now grown to a vast community of homeowners, home design enthusiasts, and home improvement professionals. Houzz connects users with the best home-related tools, resources, and vendors. 40 million monthly users have found the right place to source and hire the perfect design and construction professionals for... Read more »
Most recent posts
Wochit Update: Stay On-Brand with Text Styles
Text overlays are an integral part of social videos. As one of the primary methods through which to tell your story, text overlays are naturally also a perfect way to build and showcase your brand’s identity. Brand identity can be supported by many elements of a video—the tone, the look, the pace, the editorial voice,... Read more
Greatist climbs the wall of social success
Healthy living outlet Greatist keeps its followers up to date on all manner of things related to the “healthyish” generation. A recent video showing off a wild piece of exercise equipment soared to huge numbers. The video currently has 8.1 million views, 22,000 comments, 19,000 reactions, and a stunning 71,000 shares. Those are figures that... Read more
3 mistakes to avoid when using text in videos
The most important decision you make in creating a video is the story. It’s more important to pick a subject or angle that will elicit an emotional reaction than to know how to make sophisticated technical edits. But there are still some stylistic choices to keep in mind that work better than others. Let’s take... Read more
Weekly Wochit: HuffPost Italia finds success in politics
The Italian arm of the Huffington Post, HuffPost Italia, scored a #WochitWin with a look at political scandal in Italy. The piece has 1.1 million views, nearly 7,000 reactions, over 500 comments, and more than 17,000 shares. It’s easy to see why their viewers reacted to the political, playful piece.
Weekly Wochit: Cosmopolitan Mexico keeps it simple
Cosmopolitan Mexico landed a #WochitWin with a recent social clip. This straight-forward Facebook video has 1.3 million views, 37,000 reactions, over 13,000 shares, and almost 800 comments. The creators took a great piece of video, translated it for their audience, and watched it take off.
Weekly Wochit: ABC.es says goodbye to Obama
This social video from ABC.es has some atypical features for a social video, and it’s success offers some good lessons for publishers. It’s a simple look back at Barack Obama’s presidency through the lens of the White House photographer that has drawn huge numbers. It currently has nearly 10 million views, 161,000 shares, 87,000 reactions,... Read more
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