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The Definitive Guide to Maximizing Your ROI from Marketing Videos

The Definitive Guide to Maximizing Your ROI from Marketing Videos

So, you’ve just posted the latest video in your content marketing strategy. You’ve been watching the numbers, including views and shares, but what do they actually mean? What’s the return on investment (ROI) for your video, and how can you make sure it’s optimized? 51 percent of marketing professionals worldwide name video as the type... Read more

Looking to increase your organic traffic? Video SEO best practices that any publisher should know

Looking to increase your organic traffic? Video SEO best practices that any publisher should know

Video has become the foundation for social media, but it’s presence and importance stretches far beyond social networks. Video helps bring people to publishers’ websites and can keep them coming back, which is crucial for keeping ad revenue flowing. To get the most from video outside of social, it needs to be central to your... Read more

Pourquoi j’ai choisi Wochit plutôt qu’un site de création automatique de vidéos

Pourquoi j’ai choisi Wochit plutôt qu’un site de création automatique de vidéos

Je connais Wochit et l’un de leurs concurrents comme ma poche. En effet,  j’ai utilisé les 2 plateformes au moment du lancement de Wada7. Pour être franche, au premier regard, j’ai trouvé que le concurrent avait l’air d’être  plus facile d’utilisation et plus rapide. Cependant, après les avoir utilisés tous les deux, nous avons abandonné... Read more

An Interesting New Format Saves Viewers Time and Nets iPaper an Engagement Win

An Interesting New Format Saves Viewers Time and Nets iPaper an Engagement Win

The iPaper, a part of iNews, is focused on giving their viewers quick-but-detailed rundown of the news. But they like to mix things up, too, and give their social audience some fun – and funny – stories to enjoy. That’s exactly what’s on display in this news roundup clip. And it shows off a simple,... Read more

Why Your Brand Should Tell Its Story Through Video

Why Your Brand Should Tell Its Story Through Video

Video content dominates online spaces, from social to owned-and-operated sites. Brands who haven’t fully embraced video can no longer afford to sit on the sidelines. From driving conversions to growing an audience, video is the key to brand success online, and content marketers know it. Let’s take a closer look at why brands need video... Read more

OxygenTwo Uses Social Video to Inspire Their Audience

OxygenTwo Uses Social Video to Inspire Their Audience

Oxygen Two is a video-centric online community of millennials focused on the “beauty of everyday life.” The stories they share cover topics from lifestyle to food to health and beyond. This recent video shows off their knack for finding stories that tap directly into the interests of their millennial followers. And it shows that a... Read more

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