3 Ways Publishers Can Scale up Video Production

3 things publishers can do to scale up their video production

Publishers and media outlets all over the world are focused on video. Audiences want it so strategies demand it. But with a need for video to fill various social feeds, and accompany content on websites and mobile apps, how can an organization keep up?
We have a few pointers to help you grow your video production without burdening your budget or burning out your teams.

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The 3 Seconds That Will Make or Break Your Social Video

Social feeds are extremely crowded. Photos, news, ads, videos, notifications – users are constantly inundated with content vying for their attention. Even after someone taps “play” on your social video, your content has to keep their attention, and the first three seconds are the most critical. Let’s look at some key elements you and your creative teams can use to make those first few crucial seconds capture and hold attention.Read More

Weekly Wochit: ABC.es says goodbye to Obama

This social video from ABC.es has some atypical features for a social video, and it’s success offers some good lessons for publishers. It’s a simple look back at Barack Obama’s presidency through the lens of the White House photographer that has drawn huge numbers. It currently has nearly 10 million views, 161,000 shares, 87,000 reactions, and over 2,000 comments.Read More

Weekly Wochit: another great clip from Muy Interesante México

Spanish-language publisher Muy Interesante México shows once again that they have honed their social video craft to a fine point. This fun piece takes a look at the appendix, which was long thought to be an organ without a purpose. The unique subject and tone of the video has been well-received, with over 1.8 million views, 50,000 shares, 40,000 reactions, and 1,000 comments.Read More

Weekly Wochit: Essence takes its audience back

Essence recently pushed out a striking, unique social video to commemorate President Obama’s final day in office. The look back at his inaugural celebrations highlighted performances, celebrity remarks, and, of course, the former president himself. Essence tapped into the ongoing conversation about American politics with a positive spin, and their audience embraced it. This piece currently has over 5.6 million views, almost 150,000 shares, 129,000 reactions, and over 2,500 comments.Read More

Instagram Stories roll out live video worldwide: what does it mean for publishers?

Over the last week, Instagram rolled out the live feature of Instagram Stories globally. Instagram’s increased focus on video over the last year mirrors that of its now-parent, Facebook. The addition of live video takes yet another page from the Facebook playbook and puts Instagram in play among the various live video features and services. So what do live Instagram Stories mean for publishers?

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