Video Insider Blog
How Telemundo wins audiences over with an omnichannel approach
It’s no surprise that the pandemic has shifted the way we consume media. Not only did online media consumption shoot up during COVID-19, but user behavior has also changed. According to Nielsen, on a global scale, viewers spent more time watching news and entertainment. We’ve seen how the need for more content for viewers to... Read more »
Video production 101: what your organization needs to know
Video production has become a key element of effective digital communication. Whether you want to increase your website traffic, grow a social audience, or promote a product, producing videos can help you get there. But how do you get started with creating professional videos? And how can you scale your video production, considering the excessive... Read more »
The new (and easier) way to do voice-over video
Voice-over video is making a comeback, friends. For the past few years, video storytelling has relied heavily on text overlay and on-screen captions. But with the rise of popular video-first platforms like TikTok and Instagram TV, creators are again turning to the art of voice-over recording to share their messages. Just not the same, old... Read more »
Most popular
All you need is overlay—3 great examples of text overlay videos
Adding video to your content strategy is a hot trend in media right now. Videos can be immersive and visually interesting, capturing audiences’ fleeting attention spans. In other words, they’re a great way to grab eyeballs. That’s how platforms like YouTube have risen to become the second-largest search engine in the world!
4 Examples of the Best Nonprofit Videos to Inspire You
There are more than 1.5 million nonprofit organizations registered in the U.S. And those organizations are using content marketing at impressive levels. According to the Content Marketing Institute, 76% of nonprofit marketers are using content marketing to help them acquire new donors, engage with their community, build brand awareness, and retain donors. Unfortunately, research shows... Read more
Why are short-form videos so effective on social?
As video became the leading form of content on social media, you may have noticed that the videos popping up in your feeds got shorter and shorter. This isn’t by design of the social networks (although platforms like Instagram and Snapchat do restrict video length) – rather, it’s the result of short-form video having consistently... Read more
Most recent posts
Wochit announces video rendering speed now doubled
Rendering speed is often considered a strategic capability in the video creation process. Market demand for timely video storytelling makes it more critical than ever to render video quickly – to convert raw video materials, graphic overlays, and effects into one coherent video file and publish it on time for smooth playback with everything in... Read more
Italy’s media giant, Mediaset teams up with Wochit to answer the burning question: social video – square or portrait?
It’s now a fact, no longer popular opinion, that square, and vertical video alignment outperform landscape. This is because social videos are primarily consumed on mobile devices, held in vertical alignment 94% of the time. When it comes to non-landscape options, be it square, portrait, or vertical, it has yet to become completely clear,... Read more
Why social videos are more important than ever in 2020
and what you can do to increase video engagement and memorability “I think it’s very healthy to spend time alone.” – Oscar Wilde Spending time alone may have been good for Oscar Wilde, Ireland’s revered playwright, but it has become quite a nuisance in the age of Covid-19. That’s why – with quarantining, remote work, remote learning,... Read more
The amazing powers of text overlays for creating super compelling videos
and the 15 essential tips every media publisher needs (and anyone else who wants to tell a killer story with video) “If you’re a journalist, show me a damn story.” Scott Rensberger, award winning journalist and producer (Journalism) So, you’re in the storytelling business, right? You might be telling the stories of public policy, fashion,... Read more
No Sport – No Problem! How IPC grew its page followers by 1250% in just a month
Winning, even when the race is cancelled This week the Paralympic Games were due to start in Tokyo. Stories of amazing feats by athletes, competition drama, and video of fans celebrating should have been part of their content diary this month. But with the global pandemic causing all major sporting events to be cancelled –... Read more
How Instyle & Elle Germany utilise video pins on Pinterest
InStyle and ELLE are two of the most iconic women’s magazines in the world. Instyle was first published in Germany in 1999 by Hubert Burda Media, whilst ELLE first appeared in Germany already in 1988, also by Hubert Burda Media. Two years ago, InStyle and Elle were very reliant on Facebook. Like for many publishers... Read more
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