Publishers, media companies, and brands of all sizes and industries are pursuing aggressive social video strategies. But success isn’t as easy as just throwing every video at the wall to see what sticks. With a few key pieces of advice in hand, you and your creative team can take your efforts to the next level. Whether a seasoned veteran looking for a refresher or a newly tasked creator trying to get a feel for the field, we have some key tips for you!
Our recent, industry-wide survey about video monetization revealed that 75% of social video publishers are optimistic about the revenue-generating potential of their content. The responses from representatives of publishers, brands, agencies and other content creators demonstrate the increasing importance of social video as a revenue stream, while also offering insights on the tactics and strategies companies plan to leverage in the future.
TrendWatching is a leading global trends firm focused on emerging consumer trends. With this expertise, it comes as no surprise that they’re pursuing a social video strategy with Wochit! They recently began using our platform and they are already showing a creative, social-minded approach to video.Read More
The publishers and media companies using Wochit are an ever-expanding, worldwide group. While social video on Facebook is popular everywhere, it’s even more so in Latin America, leading to highly engaged viewers. There is no wonder that Latin America publishers implement strong social video strategy, that produces some outstanding videos. Here are a few examples:
Monthly magazine Essence has been pursuing an active, excellent social video strategy for some time now. They’re experts at crafting pieces for their target audience of African American women – pieces that prompt engagement of all kinds. A recent tribute to TLC’s Lisa “Left Eye” Lopes, on the 15th anniversary of her death, shows off the talent and skill of the creators.Read More
Every social network is pushing video. Every publisher and media company is creating video. And everyone is trying to find ways to make a return on their investment. But, despite all the emphasis on video across varied social platforms, the best place for publishers to make money is still the original king of video: YouTube.
English daily The Yorkshire Post has embraced a video-first strategy, using Wochit to produce numerous videos for their website and social channels. Creator David Clay noted that “recent updates such as added fonts and enhanced text styling have increased creativity enormously.” The talent and creativity behind their videos shines through in each piece. Take, for example, a recent video all about Yuri Gagarin and space day in Russia.Read More
We analyzed more than 4,000 videos shared by over 100 publishers during a three-month period, and we came away with some fascinating insights for entities work in social video. One of the most notable finds? Only 1.2% of video on Facebook goes viral (i.e. earns over 1 million views). So how can a publisher hope to push its content into that highest echelon of social success?
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