Social Video for Dummies

Social Video for Dummies

Publishers, media companies, and brands of all sizes and industries are pursuing aggressive social video strategies. But success isn’t as easy as just throwing every video at the wall to see what sticks. With a few key pieces of advice in hand, you and your creative team can take your efforts to the next level. Whether a seasoned veteran looking for a refresher or a newly tasked creator trying to get a feel for the field, we have some key tips for you!

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Publishers Look to Monetize Social Video Through Increased Production

Our recent, industry-wide survey about video monetization revealed that 75% of social video publishers are optimistic about the revenue-generating potential of their content. The responses from representatives of publishers, brands, agencies and other content creators demonstrate the increasing importance of social video as a revenue stream, while also offering insights on the tactics and strategies companies plan to leverage in the future.

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A tribute by Essence gets results

Monthly magazine Essence has been pursuing an active, excellent social video strategy for some time now. They’re experts at crafting pieces for their target audience of African American women – pieces that prompt engagement of all kinds. A recent tribute to TLC’s Lisa “Left Eye” Lopes, on the 15th anniversary of her death, shows off the talent and skill of the creators.Read More

Video creativity flourishes at The Yorkshire Post

English daily The Yorkshire Post has embraced a video-first strategy, using Wochit to produce numerous videos for their website and social channels. Creator David Clay noted that “recent updates such as added fonts and enhanced text styling have increased creativity enormously.” The talent and creativity behind their videos shines through in each piece. Take, for example, a recent video all about Yuri Gagarin and space day in Russia.Read More

Only 1% of Videos Go Viral: 10 Ways Your Content Can Get There

Only 1% of Videos Go Viral: 10 Ways Your Content Can Get There

We analyzed more than 4,000 videos shared by over 100 publishers during a three-month period, and we came away with some fascinating insights for entities work in social video. One of the most notable finds? Only 1.2% of video on Facebook goes viral (i.e. earns over 1 million views). So how can a publisher hope to push its content into that highest echelon of social success?

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