Reader’s Digest is one of the most recognizable lifestyle content publishers, and they’re still educating their audience on health, science, travel, and food after 100 years. The challenge facing this established brand today is bringing their content to a digital audience on social media in a consumable, shareable format. We recently spoke to two folks who are heading up Reader’s Digest’s expansion of social video – Associate Video Producer Adeline Kofronova, and Jeremy Greenfield, Senior Editor, New Product Development. Read on to learn how they bring relatable lifestyle video content to their audience.
Framtiden is a Norwegian NGO focused on environmental issues, and they recently began using Wochit for video creation! They are using video in their strategy to build a social following, spread their message, and share relevant information with their target audiences. While much of the talk around social video focuses on its use for publishers and media companies, social engagement is an important tool for many different kinds of entities, including nonprofits and NGOs. Framtiden is already making some great videos with Wochit!Read More
Square videos are quickly becoming the hot format on social. In Q2 of this year, they averaged 137% more views than their horizontal cousins on Facebook. Engagement numbers are soaring for square videos, alongside those views. Below, we have 5 recent examples of excellent, Wochit-made square videos to help you and your team find inspiration. And for a deep dive into square, check out The Wochit Guide to Square Video.
Viacom Italia recently began using Wochit for the video needs of their numerous brands and channels. MTV Italia is one of those brands and their first video is a sharp, social piece about actress Cara Delevigne. This video listicle shows off a variety of eye-catching tactics for keeping viewers watching.Read More
Editors and newsroom managers the world over are looking a new challenge squarely in the face: video. Whether you’re being tasked with increasing video production for your organization or getting the video initiative off the ground, you’re likely asking how you can meet your goals (and prerogatives) without breaking the bank. We have some key advice on taking your video efforts to the next level while keeping your expenses to a minimum.
Animals videos are a staple of social content. They’re almost always popular, scoring a lot of views and shares. It’s no great mystery why – people like to see animals being cute and funny, and to simply see animals you don’t see everyday. One animal that we’ve been hearing a lot about on social lately is the panda! Read More
Upsocl is a Spanish-language publisher focused on spreading the best stories from around the world, with an emphasis on generating awareness and action. They use a dedicated Facebook imprint, “Breaking,” to cover and share the latest stories. Their recent, Wochit-made video has pulled in some nice numbers, with over 1.2 million views and 5,500 shares. It all starts with a simple question: what’s a whale doing in the middle of Paris?Read More
Publishers, media companies and brands continue to invest more time and money into video creation. As the need for video continues to increase, many have started putting together in-house video teams, tasked with creating content for social and O&O websites. The editors chosen to lead these teams face the task of crafting a quality video team and the tools they need.
We are constantly striving to improve the Wochit platform. We want to make video creation as straightforward and easy as we can, and we are constantly gathering feedback from creators using Wochit. Here are a few of the most requested and loved updates to the Wochit platform in 2017: