We’re thrilled to sponsor the first annual Digiday Publishing Awards Europe Gala. We partnered with Digiday Media to bring original, social video to the event. This celebration of digital publishing innovation featured Wochit-made, short-forms videos focused on each of the award honorees’ winning work.
Women-centric and positivity-focused online publisher HelloGiggles is feeling the season! Last week they shared a great look back at some classic horror films, with a humorous lens geared towards their female audience. It has racked up nearly 2 million views, along with thousands of shares, comments, and reactions.Read More
Autoplay is a crucial element of social video. Facebook, Twitter, and Instagram all set videos to autoplay by default (though of course users can adjust their settings). Beyond social, autoplay video is extremely common in online video advertising. Ad placements across the web are autoplaying videos in the margins of sites. But the position of autoplay in the video ecosystem has become precarious, and its days appear to be numbered.
Over the past six months, all my conversations with publishers seem to come back to a singular challenge. The consistency of this challenge is remarkable, and faced by publishers across the globe and across all verticals: there is increasing demand from advertisers for more video inventory, but not enough video being produced internally to meet it.
2017 is proving to be a massive growth year for Instagram. The platform now has 800 million monthly users (up from 600 million in January) and half a billion daily users. That’s a whole lot of potential viewers – and dedicated audience members – for publishers. Let’s take a look at how some publishers are finding video success on the platform, and what you can learn from their approaches.
We’re thrilled to announce a partnership with Digiday Media that will bring original, social video to the first annual Digiday Publishing Awards Europe Gala. This celebration of digital publishing innovation will feature Wochit-made, short-forms videos focused on each of the award honorees’ winning work.
Elle France is crafting expert social videos at a rate of several a day. These sharp pieces are driving hundreds of thousands of views, robust conversation threads, and tons of shares. And, of course, they’re using Wochit to keep up the pace and quality! This short piece about cactus-themed cakes is a great example of the expertise of Elle France’s creative team.Read More
We’re hosting a free webinar next week for publishers looking to develop a robust social video strategy. From brand awareness to monetization to audience growth, we’ll look at how successful publishers are reaching their goals. It’s taking place on Tuesday, October 3, at 11 AM ET (8AM PT, 4PM GMT) and you can register here right now!
Not unlike a writer facing a blank page, a video creator facing a blank timeline can feel at a loss. What story to tell? What angle to take? Where to begin? For creators and their assigning editors, these questions can sometimes feel like a roadblock. But there are some simple questions that can help generate ideas for your video content, so you don’t ever have to feel stuck again.
Vogue India brings the best global and Indian fashion, beauty, and culture to their audiences, from print to social media. They recently chose Wochit for their video creation needs and are leveraging the platform to increase production. Their creators are sharing multiple, high-quality videos on Facebook every single day. The social videos are often tied directly to articles on their own site, like this great piece about Princess Di.Read More