How to Choose the Right Media for Your Marketing Videos
Almost half of all marketers (43%) would love to create more video if there were no obstacles like time, resources, or budgeting. And that’s without getting down into the nitty-gritty details of choosing the right media. You can’t just throw up a random video clip and hope it conveys your message enough to get the... Read more »
6 Tips for Turning Infographics into Video
Infographics are great for conveying information. They’re visually appealing and make it easier to convey information to potential customers, even when you’re talking about complex subjects. After all, there’s a reason infographics are so popular and that 84% of companies who’ve used them consider them effective. But just like with any other type of content,... Read more »
The Ultimate Guide to Repurposing Your Existing Content
Content is one of the most valuable tools in a marketer’s arsenal. Year-over-year growth in unique site traffic for leading content marketers is almost eight times higher compared to followers (Aberdeen). The problem is content creation can be a time-consuming process. Every brand wants more custom content, and that’s what customers want too, but while... Read more »
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Why 200 Enterprise Clients Pay Wochit $10m+ to Scale Video Production
Wochit is a pioneer in automated video creation, helping brands and publishers produce short-form video content at the scale and speed needed for today’s video-first, mobile audiences. That success has not gone unnoticed – Our CEO, Dror Ginzberg, recently sat with Nathan Latka from The Top to talk about the inspiration behind the company, our... Read more »
What Content Marketers Can Learn from Publishers
Online video is growing. Forbes estimates that by next year, 80% of all consumer traffic on the internet will come from video and a Hubspot survey in 2017 found that 76% of marketers say video helped them increase sales. Meanwhile, Social Media Today recently found that 87% of marketers already use video content in their... Read more »
Optimize Your Video Creation Using Storyboards – Here’s How.
You may be wary about starting a video content marketing program at your company because it seems too time-consuming and resource-intensive. Creating a new video from scratch every time, and to produce the quality and quantity to be effective, would take up all your resources, leaving you no time to handle other marketing initiatives. Instead... Read more »
Creating Incredible Company Videos Part 2: Executing Your Video Strategy
In our previous post, Creating Incredible Company Videos: Planning Is Key to the Process, we spoke about the five steps required to get your video off the ground: First, you have to brainstorm a creative idea. Then, you have to draft a storyboard, followed by defining your target audience, determining the video’s details, and choosing... Read more »
Creating Incredible Company Videos: Planning Is KEY to the Process
When it comes to utilizing video as a part of your content marketing strategy, there are a lot of components that are easily missed. Creating a video is not as simple as writing a quick post and sending it out on social media or on your blog. In fact, creating a video requires a lot... Read more »
8 Tips and Tricks to Maximize your Video Content Marketing Investment
Video creation has undeniably revolutionized content marketing. In 2017, 63% of businesses used video for marketing purposes. This year (2018), that percentage has blown past 80%, so far. A recent survey indicates the average person consumes at least 1.5 hours of video each day, with 15% watching more than three hours. This translates into a... Read more »
