Weekly Wochit: Padres e Hijos lands a social hit

Spanish-language magazine Padres e Hijos (Fathers & Sons) had a huge hit on Facebook this month. This social video looks at 7 simple things that can help you child have a good time a school, tapping directly into the concerns and interests of their target audience. The response has been fantastic; already the piece has over 4 million views, 41,000 reactions, 871 comments and almost 130,000 shares! It’s clear that magazine’s message is getting through to their followers, who are spreading it to their own networks.Read More

4 Things media CEOs need to know about social video in 2017

4 things media CEOs need to know about social video in 2017

Video is widely understood to now be the core content on social media. Even so, some publishers and their leaders remain reluctant to fully commit to social video. Whether that speaks to you directly or your social teams already have your support in exploring video opportunities, 2017 is shaping up to be the year to pull out all the stops.Read More

Weekly Wochit: viewers are feeling good with Humankind

USA Today’s imprint Humankind is focused on feel-good stories. They push out video content about positive acts, inspirational stories, and the like. In this recent piece about a feline midwife for a pregnant goat, the power of positivity is on display. The video already has 21 million views, over 9,000 comments, 44,000 reactions, and a stunning 102,000 shares. Those numbers continue to grow!Read More

Facebook introduces mid-roll video ads: How should it affect your videos?

Facebook introduces mid-roll video ads

Earlier this month, Recode first reported that Facebook will soon begin testing mid-roll video ads. Publishers will have the option to place ads within their social videos. The ad revenue will be split between the platform and the publisher, with Facebook selling the ads at the outset. For many publishers, this new ad format could mark the first opportunity to make revenue off of all the video content they’ve been pushing on Facebook.Read More

PA Group invests in Wochit

We are pleased to announce that PA Group has made a strategic investment in Wochit. PA Group is the parent company of the Press Association (PA), the national news agency for the United Kingdom and Ireland.Read More

Weekly Wochit: The Daily Telegraph puts audience first

The Daily Telegraph is one of the highest-profile, longest-running news outlets in the UK. They’re tuned into the times and have fully embraced social video. Their creators exhibit exceptional prowess when it comes to production, as you can see below. They separate out their coverage to topic-specific pages on social, producing videos targeted at the audiences for each. This piece, for Telegraph Money, has pulled in thousands and thousands of views and almost 200 shares.Read More

Weekly Wochit: USA Today sees success through contact lenses

USA Today is a long-standing news outlet with a strong brand identity. And they have not been shy about pushing their coverage in the social space with video. They know how to catch the attention of social audiences and how to craft a quality video that prompts engagement. This piece demonstrates that prowess, with 1.7 million views, 8,500 shares, over 4,000 comments, and 16,000 reactions.Read More

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