4 Ways to Ensure Your Marketing Videos Stay on Brand

4 Ways to Ensure Your Marketing Videos Stay on Brand

Content marketing garners 3x the number of leads per dollar when compared to the money spent on paid search. It also generates long-term benefits and requires a lower up-front investment than paid search marketing tactics. Content that attracts leads stems from engaging the reader. Many times, though, businesses sacrifice information about their brands in an... Read more »

Are Videos on Social Media More Effective for B2C Than B2B?

Are Videos on Social Media More Effective for B2C Than B2B?

Usually, we see more fun, engaging, entertaining videos for B2C than for B2B on social media. Just think about Oreo, which has done a great job creating video stories on Instagram that are eye-catching and draw people in within the first few seconds. Then, there’s GoPro, which has been a king of social media videos... Read more »

How to Make Your Brand Stand Out in a Saturated Market

How to Make Your Brand Stand Out in a Saturated Market

Companies are finding it difficult to gain a competitive edge in today’s vast landscape of e-commerce and brick and mortar businesses. Even with phenomenal products and services, maintaining a strong foothold is a tough goal to achieve. What Is a Saturated Market? A saturated market is formed when your potential customers already have access to... Read more »

Is There Any Better Visual Storytelling Medium Than Video?

Is There Any Better Visual Storytelling Medium Than Video?

Content marketing has exploded over the past decade and for a good reason — 70% of those using the internet prefer to learn about products and services via content rather than traditional advertising methods. While text-based content still plays a vital role in search engine optimization (SEO), many consumers don’t have a preference for 3,000-word... Read more »

Content Marketing in the Social Media Era

Content Marketing in the Social Media Era

Consumers are turning to social media for valuable information from the brands they do business with. They crave social media experiences. 71 percent of them say they’re likely to recommend a particular brand to their friends when they have a positive social media experience with that brand. When Facebook and other social media sites first... Read more »

7 Easy Steps to Transform Your Content into Video

7 Easy Steps to Transform Your Content into Video

You may think that repurposing your content into video is easier said than done. But that is simply not true. Here’s how to go about doing it: 1. Draft Your Story Outlines Creating your videos will become much easier if you outline a beginning, middle, and end. By knowing where you want to go, you... Read more »

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