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Shorter Videos, Longer Attention Spans

Shorter Videos, Longer Attention Spans

The verdict is in: According to Google researchers, humans now have an average attention span shorter than a goldfish. That’s less than eight seconds. People won’t even wait “the blink of an eye longer” than they deem acceptable for web content to load, get interesting, or otherwise grab their attention. How can you fight this goldfish... Read more

Top 5 Digital Video Apps of 2015

Top 5 Digital Video Apps of 2015

When it comes to social media, just photographs are not enough. We want to be able to share our voice – whether it’s a selfie video clip of a few seconds, a video of our best zip-wire descent, or the level we achieved on PlayStation Four’s Destiny. We are increasingly drawn to sites and apps that enable us... Read more

Reap These 3 Publisher Benefits From Computer-Aided Video Production

Reap These 3 Publisher Benefits From Computer-Aided Video Production

Creating studio-quality, original video content has always been difficult, slow, and expensive. The process hasn’t changed for decades, and publishers of all sizes struggle to find ways to be successful with original video content — but most fail. Albert Einstein once said that insanity is “doing the same thing over and over again and expecting... Read more

How Wochit wants to revolutionise online video

How Wochit wants to revolutionise online video

With media licences at major news agencies and an in-browser editor, the ‘video creation platform and content hub’ could make journalists’ lives a lot easier Garrett Goodman is excited about Wochit. As the director of sales and business development at the online video company this is hardly surprising but, (disclosure) having known Goodman for some... Read more

Idea Mensch’s Interview with Dror Ginzberg – CEO of wochit

Idea Mensch’s Interview with Dror Ginzberg – CEO of wochit

If a picture is worth a thousand words, than a video is worth millions. With this in mind, Dror Ginzberg created Wochit, a video creation platform that turns any story into video. Determined, direct and always on the go, Ginzberg has built a dynamic and seasoned team to translate his disruptive ideas into reality. In... Read more

Digiday Selects Wochit as the Best Video Technology Innovation at 2015 Digiday Video Awards

Digiday Selects Wochit as the Best Video Technology Innovation at 2015 Digiday Video Awards

Digiday, the creator of content, services and community, that fosters change in media and marketing, announced that Wochit has been selected as the winner of the 2015 Best Video Technology Innovation Award. Wochit, the revolutionary video creation platform that allows publishers to turn stories into studio quality video with speed and at scale. It was... Read more

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