Creating studio-quality, original video content has always been difficult, slow, and expensive. The process hasn’t changed for decades, and publishers of all sizes struggle to find ways to be successful with original video content — but most fail.
Albert Einstein once said that insanity is “doing the same thing over and over again and expecting different results.” This is exactly what happens for publishers who create original video content. They hire graphic designers, video editors, sound engineers, and more. They license more software and media, build bigger studios — you get the point. They mirror others and fail. Insane, isn’t it?
Einstein also said, “We can’t solve problems by using the same kind of thinking we used when we created them.” To be successful with original video content, publishers must first acknowledge that traditional ways of video creation just don’t work anymore, then apply disruptive thinking to solve the problem.
Across so many industries, technologies that combine man-machine solutions have reshaped the progression of how we work. One great example is the automobile industry. Can you imagine an automobile production line operating without men and machines working in unison?
The same is happening in the video production industry. I call it computer-aided video production (CAVP). New, disruptive technologies bring men and machines together to automate the process of video creation, leaving creativity in the hands of humans. These technologies change the rules of the game, opening new horizons with original video content.
Here are the three benefits that come from CAVP and successful original content creation:
1. Lower Costs and Positive ROI
The main reason for failure when creating original video content is the cost of production.
When the cost of a one-minute, ready-to-publish video is $1,000 to $2,500, only publishers with massive audiences and sky-high CPM advertising can attain a positive ROI.
CAVP solves that problem by lowering the cost of video content production orders of magnitude to that of traditional approaches.
2. Higher Scalability and More Accessibility
There are only so many videos a creative production team can create. To scale up their video creation, publishers must equip their editors with tools to become video creators.
Instead of having a small group of professionally trained video editors, a publisher could have an army of dozens — even hundreds — of video creators. The simplicity and ease of CAVP technologies make that possible, lowering the barriers to entry drastically. Anyone can become a video creator.
3. Faster Production and Publication
How many times have you waited for hours to get that one video published? My guess is too many.
The complexity and diversity of labor required to produce video the traditional way makes it unbelievably slow. In many cases, all of your visitors have already read the story before you were able to post the related video. CAVP makes it possible to create videos in minutes and have them published instantly (you know, while your readers are still there) for maximum impact.
The key to success when creating video content is for publishers to research and adopt the best CAVP technology to empower their teams. Doing so will lead to lower costs, maximized ROI, higher scalability, and minimal production time. Having the necessary tools to make the video production process as easy and streamlined as possible will leave more time and energy for creatives to actually have fun while they’re creating. Who doesn’t want more of that?
