Video Insider Blog
How an In-Platform Video Creator Supports Taboola in Driving Client Growth
About Taboola Taboola is the world’s largest content discovery platform that serves both publishers and advertisers. Through their exclusive partnerships, they serve 360 billion content recommendations to over one billion people each month. You have probably seen their feed recommendations on sites like Bild, Bloomberg, NBC News, Le Figaro, MSN, The Independent, and The Weather... Read more »
How Dogtopia Achieves Brand Consistency and Content Localization Using Wochit’s White-Label Video Editor
About Dogtopia Dogtopia, a dog daycare franchise, has more than 200 locations across the US and Canada. In addition to daycare services, they also offer their furry customers boarding and spa treatments. Over the past few years, Dogtopia has been growing rapidly and opening centers on a weekly basis. As a franchise, many of Dogtopia’s... Read more »
How Houzz Converted Free Users to a Paid Subscription with the Help of Wochit’s Embeddable Video Editor
About Houzz What started as a side project has now grown to a vast community of homeowners, home design enthusiasts, and home improvement professionals. Houzz connects users with the best home-related tools, resources, and vendors. 40 million monthly users have found the right place to source and hire the perfect design and construction professionals for... Read more »
Most recent posts
Why are short-form videos so effective on social?
As video became the leading form of content on social media, you may have noticed that the videos popping up in your feeds got shorter and shorter. This isn’t by design of the social networks (although platforms like Instagram and Snapchat do restrict video length) – rather, it’s the result of short-form video having consistently... Read more
A Different Kind of Workout High
Today, we’re looking at a hit from NowThis, a social-based and video-focused publisher. Over a variety of pages on all the major platforms, they tackle everything from breaking news to fine cocktails. They recently published a video about a unique new gym in San Francisco on their Facebook page NowThis Weed that proved to be a success, racking... Read more
Have online marketers got it all wrong? Video views from teens don’t mean much
For a long time, online marketers’ favorite success metric was number of views. The assumption was that getting a lot of views meant your content or ad was good and your message was getting through. But as the web and its consumers have evolved, we’ve learned that’s not necessarily the case.
The Cutest Moment of Euro 2016
This week’s video, from French publisher L’Express, shows just how powerful trending content can be.
Introducing the Publisher’s Guide to Social Video
Today we are pleased to share The Complete Guide to Social Video 2016. Video has become the most popular and powerful type of content on social. Media companies and publishers of all sizes know that a smart video strategy has to be the foundation of social success. Our feeds are flooded daily with social videos,... Read more
5 examples of great video infographics
A video can only be as great as the sum of its parts. Keeping your content varied and fresh is a big part of the equation, as you’re constantly battling short attention spans and a deluge of other content in social feeds. Thankfully, there are numerous ways to make sure your videos stand out! Video infographics keep... Read more
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