Video Insider Blog
How an In-Platform Video Creator Supports Taboola in Driving Client Growth
About Taboola Taboola is the world’s largest content discovery platform that serves both publishers and advertisers. Through their exclusive partnerships, they serve 360 billion content recommendations to over one billion people each month. You have probably seen their feed recommendations on sites like Bild, Bloomberg, NBC News, Le Figaro, MSN, The Independent, and The Weather... Read more »
How Dogtopia Achieves Brand Consistency and Content Localization Using Wochit’s White-Label Video Editor
About Dogtopia Dogtopia, a dog daycare franchise, has more than 200 locations across the US and Canada. In addition to daycare services, they also offer their furry customers boarding and spa treatments. Over the past few years, Dogtopia has been growing rapidly and opening centers on a weekly basis. As a franchise, many of Dogtopia’s... Read more »
How Houzz Converted Free Users to a Paid Subscription with the Help of Wochit’s Embeddable Video Editor
About Houzz What started as a side project has now grown to a vast community of homeowners, home design enthusiasts, and home improvement professionals. Houzz connects users with the best home-related tools, resources, and vendors. 40 million monthly users have found the right place to source and hire the perfect design and construction professionals for... Read more »
Most recent posts
Wochit has a new partner in Change.org
Today, we’re pleased to announce a partnership with the world’s largest platform for social change, Change.org. With Wochit’s platform, they are pursuing a strategy to increase social impact through online video. Change.org has begun implementing Wochit to create content for their audiences in the UK, Germany, Italy, Spain, France, Indonesia, and the United States, with... Read more
Driving emotion in news videos
Emotion is the driving force of storytelling in video. Being emotionally engaged keeps viewers watching and also prompts social actions like sharing, commenting, and liking. Viewers desire and respond to emotional experiences, and recent research shows that this is true for all video on social – including those created by hard news organizations.
NowThis Election finds the keys to engagement
Earlier this week, online publisher NowThis Election shared a video highlighting Will Smith’s recent comments speaking out against Donald Trump. They’ve clearly done something right, because this Wochit-made news video has racked up almost 2 million views and nearly 14 thousand shares alongside more than 21 thousand “likes” and over one thousand comments. Talk about... Read more
Ashton & A Plus find social success
A Plus is a digital media and news publisher co-founded by Ashton Kutcher in 2014. They focus on positive journalism and promoting personal growth. When Nike recently joined the body-positive movement by featuring plus-sized models, it was natural for A Plus to cover it. With over half a million views, 9.4 thousand likes, and almost 800 shares,... Read more
Even for news publishers, emotion is the key to social video
The Reuters Institute for the Study of Journalism recently published a fascinating report on The Future of Online News Video. It takes a hard, statistical look at news video and news publishers online and in the social space. There’s a wealth of valuable data for news organizations and video creators, but one of the biggest... Read more
CBS News scores a hit with Hillary
Like every news publisher big and small, CBS News is steeped in coverage of the U.S. presidential election. This week they crafted a masterful social video with Wochit. It looks at the history of female political pioneers in the context of Hillary Clinton becoming the first female presidential nominee of a major party in the United... Read more
Powering video creation for organizations
Enterprise-grade solutions that drive success
Let’s get started
EXCELLENT! THANKS.
Watch your inbox (and spam folder, just in case).
We look forward to connecting with you soon.
Schedule a demo
EXCELLENT! THANKS.
Watch your inbox (and spam folder, just in case).
We look forward to connecting with you soon.