Weekly Wochit: video creativity flourishes at The Yorkshire Post

English daily The Yorkshire Post has embraced a video-first strategy, using Wochit to produce numerous videos for their website and social channels. Creator David Clay noted that “recent updates such as added fonts and enhanced text styling have increased creativity enormously.” The talent and creativity behind their videos shines through in each piece. Take, for example, a recent video all about Yuri Gagarin and space day in Russia.Read More

Only 1% of Videos Go Viral: 10 Ways Your Content Can Get There

Only 1% of Videos Go Viral: 10 Ways Your Content Can Get There

We analyzed more than 4,000 videos shared by over 100 publishers during a three month period, and we came away with some fascinating insights for entities work in social video. One of the most notable finds? Only 1.2% of video on Facebook goes viral (i.e. earns over 1 million views). So how can a publisher hope to push its content into that highest echelon of social success?

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Announcing a new Partnership with Mondadori Group

Announcing a new Partnership with Mondadori Group

Italian publisher Mondadori Group numerous brands across 38 different Facebook pages, with over 13 million followers. Their brands include Giallo Zafferano, Focus, Donna Moderna, Pianeta Mamma, and many more. Across them all, video has been a primary element of their content strategy, with great success. In April, Mondadori received over 90 millions views of its online videos!

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Announcing Expansive New Content Deals with Getty Images and Fresco News

We’re very pleased to announce two new content deals that will expand access to high-quality assets to all of Wochit’s customers. A multi-year exclusive agreement with Getty Images, the world leader in visual communications, will give our users real-time access to content generated by Getty Images’ global network of over 200,000 contributors. And a new partnership with Fresco News, a network that connects mobile journalists to newsrooms worldwide, will bring Fresco’s vetted library of crowdsourced news content to our library.

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How to Tell Your Story One Word At a Time

How to Tell Your Story One Word At a Time

The way audiences are watching videos online is changing dramatically and at a remarkable pace. The evolution of social networks is driving much of this disruption as different platforms demand different aspect ratios, formats and time constraints from publishers. We want to highlight trends and techniques from across the digital video landscape to help creators stay ahead of the curve.

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5 Social Video Formats Every Marketer Should Post

Social video is a dynamic beast. It can adapt, shift, and take any form a creator wants, but there are common tropes social videos take. From content to format, we see similar forms repeated consistently, and with good reason! Viewers want and favor certain formats. This doesn’t mean these are your only options, but you might call them standards of social video. Here are five common social video formats, and a great example of each.

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Social Video for Print Journalists

Social Video for Print Journalists

It may seem like all social media-goers want to watch these days is puppies and babies, but news consumers on social media are still ravenous for premium, well-written content you print in the paper and host on your digital site. You’ve already done the great reporting, and your video audience still wants the same storytelling experience – just in a different, more digestible format.

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