How to Match Your Brand’s Visual Identity With Your Video Strategy

How to Match Your Brand’s Visual Identity With Your Video Strategy

How would you define your brand’s visual identity? Is it your logo? Your brand’s colors, or font? Is it the way you present the text on screen, or the transitions in between shots? Most likely, it’s the combination of all these, coupled with the way you tell your story in your own voice, that makes... Read more »

Overcoming the Insecurities of Brands Around Video Creation

Overcoming the Insecurities of Brands Around Video Creation

By now, it’s obvious that video isn’t just the wave of the future; it’s currently the most important form of content consumption. That’s why, according to The State of Social survey, more and more brands turn to video content. Only 14.5% of businesses don’t publish any video content- down from 25% compared to last year’s... Read more »

The Future is Vertical: The Latest Vertical Video Trends

The Future is Vertical: The Latest Vertical Video Trends

Your audience loves videos, and they have no problem spending hours watching them online. It’s addicting, interesting, and engaging. There’s a reason why 16.5% of publishers will be producing more videos in 2019—second only to long-form content.  But not all videos are created equal. It used to be that widescreen videos were the way to... Read more »

How to Get Video Creative Flexibility

How to Get Video Creative Flexibility

We all want the chores of life to be faster and easier. It’s why we look for shortcuts in our commute, and it’s also why many brands have turned to robots/algorithms for video production. Our mindset is “the faster and easier the better,” but while at the outset that sounds good, in reality, it leaves... Read more »

Why I Chose Wochit Over an “Automated” Video Creation Platform?

Why I Chose Wochit Over an “Automated” Video Creation Platform?

I know both Wochit and one of their competitors like the back of my hand because I used them both when we launched Wada7. To be honest, when I first looked at them both, I thought that Wochit’s competitor looked easier and quicker. However, after a few weeks of extensive use of both platforms, we... Read more »

Is Mobile Journalism Still a Thing?

Is Mobile Journalism Still a Thing?

We’ve heard it before. People are consuming more and more content and they are consuming more and more videos too. This has put pressure on Publishers to increase their output, and to make things ‘worse’ publishers don’t just have to create more, but they also have to find a way for that content to stand... Read more »

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