Your Company Already Has the Video Talent Needed to Make Great Videos
Think you need to hire out to make great videos? Think again! Your talent lies within the walls of your company. 51 percent of marketing professionals worldwide name video as the type of content with the best ROI, and for good reason. After watching a video, 64% of consumers make a purchase. So, adding more... Read more »
Why Video Editing Software Is a Thing of the Past
Video is quickly becoming the most sought-after marketing tactic for increasing customer engagement. Over half of marketing professionals consider video content to be the best ROI, with videos leading to an increase of 157% in organic traffic from search engines and a 105% increase of time spent on a website. Around the globe, 73% of... Read more »
Why AI Will Never Fully Replace the Human Touch in Video Making
Despite its being touted as the “new industrial revolution,” artificial intelligence (AI) has its limitations when it comes to the world of video creation. So will AI ever being able to replace the human touch in video making? When it comes to video production, there are a number of uniquely human traits that machines lack.... Read more »
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Creating Incredible Company Videos: Planning Is KEY to the Process
When it comes to utilizing video as a part of your content marketing strategy, there are a lot of components that are easily missed. Creating a video is not as simple as writing a quick post and sending it out on social media or on your blog. In fact, creating a video requires a lot... Read more »
8 Tips and Tricks to Maximize your Video Content Marketing Investment
Video creation has undeniably revolutionized content marketing. In 2017, 63% of businesses used video for marketing purposes. This year (2018), that percentage has blown past 80%, so far. A recent survey indicates the average person consumes at least 1.5 hours of video each day, with 15% watching more than three hours. This translates into a... Read more »
4 Ways to Ensure Your Marketing Videos Stay on Brand
Content marketing garners 3x the number of leads per dollar when compared to the money spent on paid search. It also generates long-term benefits and requires a lower up-front investment than paid search marketing tactics. Content that attracts leads stems from engaging the reader. Many times, though, businesses sacrifice information about their brands in an... Read more »
Are Videos on Social Media More Effective for B2C Than B2B?
Usually, we see more fun, engaging, entertaining videos for B2C than for B2B on social media. Just think about Oreo, which has done a great job creating video stories on Instagram that are eye-catching and draw people in within the first few seconds. Then, there’s GoPro, which has been a king of social media videos... Read more »
How to Make Your Brand Stand Out in a Saturated Market
Companies are finding it difficult to gain a competitive edge in today’s vast landscape of e-commerce and brick and mortar businesses. Even with phenomenal products and services, maintaining a strong foothold is a tough goal to achieve. What Is a Saturated Market? A saturated market is formed when your potential customers already have access to... Read more »
Is There Any Better Visual Storytelling Medium Than Video?
Content marketing has exploded over the past decade and for a good reason — 70% of those using the internet prefer to learn about products and services via content rather than traditional advertising methods. While text-based content still plays a vital role in search engine optimization (SEO), many consumers don’t have a preference for 3,000-word... Read more »
