How Publishers Can Up Their Social Media Game
Social media is essential for your brand’s success online. That’s because 30% of all time spent online is spent on social media—or 3.2 billion active users daily. It’s where your audience spends their time, so it’s where your brand needs to be. The problem is that social media is a crowded space. You’re not the... Read more »
Video Lessons NGOs Can Learn from the For-Profit World
Philanthropy and videos go hand-in-hand. There’s no better way to share your compelling stories than through a video. When you can show your audience what you’re doing to make the world a better place, the results speak for themselves. The problem is that many charities think that they have to treat their NGO video marketing... Read more »
The Ultimate IGTV Guide for Publishers
Top publishers stay on the cutting edge of content. They’re always trying something new and looking for the latest and greatest outlets. That’s why IGTV is such a valuable platform. It brings together the best of Instagram with long-form videos, and it’s starting to really take off. IGTV is a huge development in the marketing... Read more »
How Charities and NGOs Can Raise More Funds and Awareness through Videos
Securing funding and networking are among the top challenges for NGOs and charities. After all, your organization won’t exist without money. Yet, according to well-known activist and fundraiser Dan Pallotta, non-profit organizations are often criticized for spending too much money on advertising and marketing. While people don’t want their donations going to advertising, it can... Read more »
6 Best Practices for Producing Effective Charity Videos
Fundraising…has there ever been a more intimidating word? If you’re a nonprofit or charity, it’s a word that you’re all too familiar with, and it’s been responsible for some of your greatest victories and worst defeats. The reality is that getting people to give philanthropically isn’t easy, and though overall giving is continuing to increase—up... Read more »
5 Examples of the Best Nonprofit Videos to Inspire You
There are more than 1.5 million nonprofit organizations registered in the U.S. And those organizations are using content marketing at impressive levels. According to the Content Marketing Institute, 76% of nonprofit marketers are using content marketing to help them acquire new donors, engage with their community, build brand awareness, and retain donors. Unfortunately, research shows... Read more »
Why Brands Need Video at the Core of their Content Marketing Strategy
It’s been well-established that video content is the leading content type on social, which should be enough for brands to turn an eye towards video. But that isn’t the only reason brands need to embrace video. The numbers speak for themselves – from social to their own sites to content marketing across the web, video is... Read more »
New Wochit Go App Is First to Allow One-Click Native Video Story Publishing
Social media stories and videos, in particular, have become some of the most powerful marketing tools. According to Tech Crunch, stories could become the dominant form of communication this year, and there’s evidence to back it up. There are 3 billion people using social media, and those users love stories. Facebook Stories are growing 15x... Read more »
How to Triple Your Instagram Following in 3 Simple Steps
You can drive traffic to your sites and apps while also tripling your Instagram following by using Instagram Stories to create a next-gen newsletter. By following these three simple steps, you can reach your audience multiple times a day and ensure they see your content every time they log into Instagram. “Since launching this strategy... Read more »
