Capture and Spread News as It’s Happening
When breaking news happens, your news brand can’t afford to be behind the times. The most recent example is the arrest of WikiLeaks founder Julian Assange. On April 11, when news first broke that Julian Assange—who had been holed up in an Ecuadorean embassy in Britain—was arrested, publishers immediately began to share this abrupt end... Read more »
7 Tips for Creating an NGO Video Marketing Strategy
Video is one of the most essential pieces of an NGO’s marketing strategy. According to a 2019 Nonprofits Communications Trends report, when asked the responsibilities they would assign a new hire, the top responses from survey participants were social media, content creation, and video. Even YouTube recognizes the growing need for video in the nonprofit... Read more »
How Charities and NGOs Can Raise More Funds and Awareness through Videos
Securing funding and networking are among the top challenges for NGOs and charities. After all, your organization won’t exist without money. Yet, according to well-known activist and fundraiser Dan Pallotta, non-profit organizations are often criticized for spending too much money on advertising and marketing. While people don’t want their donations going to advertising, it can... Read more »
What is Social Video? Everything You Need to Know
“Social video” is the topic du jour for publishers, brands, marketers, and anyone else looking to find success on social media. Throughout the last year, we’ve seen the pivot to video become the focus of most organizations seeking online success.
The 5 Video Storyboards Every Marketer Needs
By the end of 2019, Cisco expects video to make up 80% of global internet traffic. Businesses are increasingly recognizing the power of video, with 94% viewing it as an effective tool that gives good ROI (81%) and that leads to a better understanding of their business (97%). While the ability to create high quality... Read more »
The Top Event Trends for 2019
“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” -Walt Disney Planning, marketing, and hosting an event isn’t a... Read more »
The Next Big Move for Brands: Bringing Video In-House
Video is the leading format for online content marketing. 54% of consumers identify video as the content they want to see from companies they support, and 52% of marketers believe video is effective for raising brand awareness. As demand keeps growing, so does the need for more content. What’s the key to keeping up with... Read more »
When the News Breaks, Wochit Customers Put It Together
When the news of iconic fashion designer Karl Lagerfeld’s death first broke on February 19th, Wochit network publishers immediately got to work producing videos about Lagerfeld and sharing the disheartening news. In fact, it’s how the Wochit team learned about Lagerfeld’s death. Within the first hour after the announcement, 18 publishers had already created a... Read more »
How to Generate Excitement for Your Event
Events can be a powerful marketing tool for your business, with 84% of leadership considering in-person events a critical component of their company’s success. The most successful companies also spend 1.7x their average marketing budget on live events. There’s just one problem. Even with a huge budget and committed leadership, it’s still difficult to get... Read more »
