CBS News found a social video format that overperforms
At a time when the American news cycle is dominated by politics and the pandemic, CBS News is finding success by covering stories of everyday heroes with social videos. CBS News is one of the most prominent media outlets in the US and is part of the multinational media conglomerate ViacomCBS. They have a huge... Read more »
Staying real in a mostly virtual post-pandemic world, part 4
How brands can nurture customer engagement with video “We are now serving a customer that’s been financially impacted by COVID-19, who wants to be a touchless and digital customer, and who will be living differently for some time.” (Forbes) As we see many countries slowly and carefully starting to come out of the lockdown cave, it... Read more »
How video onboards new employees with engagement, connection, and belongingness – even when social distancing
If you think remote working can be tough – just think about how hard it is on new hires. That’s why – especially at a time when we’re social distancing, there’s nothing more important to a new employee than a seamless onboarding journey. The most important objective of this journey is not just to provide... Read more »
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How video empowers universities to sustain & nurture student engagement in a COVID-19 world
Distance learning during social distancing In our coronavirus-inflicted world, so many new and previously unimagined challenges beset us. And, clearly – higher education is no exception. Colleges and universities all over the world are canceling in-person classes in the effort to facilitate social distancing and protect students and the community against infection. In Europe, Asia,... Read more »
Teaching From Home: How to Master Video To Retain Educational Engagement and Progress
A New Reason for Video Learning Amid growing concerns about the COVID-19 pandemic, not only have businesses shuttered, but so have institutions. Schools across the globe have sent their students home to be with family in an effort to keep their communities safe. But minors require consistent access to education in order to meet developmental... Read more »
Why video is so important for communicating with your work-from-home staff in a COVID-19 world
“One of the most important things you can do is communicate with your employees.” (CNBC) As the coronavirus pandemic spreads further and further across the world, we are seeing millions of employees packing their bags and setting up shop at home. This global boom in remote working brings with it many challenges for team and... Read more »
How to make awesome videos from home on a budget
With people spending on average 2.6 times more time on pages with video than without, there’s no doubt that making more videos should be a vital part of your content strategy. Unfortunately, creative teams often get caught up in the cost when talking about adding more video content. It simply takes too much money and... Read more »
The Latest Publishers’ Monetisation Guide to Twitter
Publishers today have a plethora of platforms to choose from when they plan their video strategy. But when it comes to selecting the right platform for monetising video, Facebook and YouTube have long been the most popular alternatives. But they’re not the only player in the monetisation playground… Twitter is still primarily seen as a... Read more »
Why LinkedIn Should Be a Part of Publishers’ Video Strategy in 2020 and Where They Can Start
When it comes to Social video, most Publishers will rank Facebook, Instagram, and Twitter as their main output channels. However, in the past year – there has been a real boom for an often-underlooked and relatively new kid on the block: LinkedIn. With over 645 Million users worldwide, LinkedIn has transformed itself from a job-seeker’s... Read more »
