How to Create a Killer Events Promotion Video
Live events are one of the best marketing tools in your arsenal. There’s a reason 84% of leadership—vice president and C-suite executives—believe in-person events are a critical component of their company’s success. However, an event is only valuable if people attend. 35% of event organizers admit that their biggest challenge is increasing event registration. And... Read more »
How to Use Emotion in Videos
Emotions sell. There’s no doubt about it. That’s because the emotional section of our brain processes information in one-fifth of the time it takes the cognitive section to process. We’re emotional creatures, even when it comes to marketing. According to one Tempkin Group study, individuals who have a positive emotional association with a brand are... Read more »
How to Make Awesome Marketing Videos In-House on a Budget
With people spending on average 2.6 times more time on pages with video than without, there’s no doubt that making more videos should be a vital part of your content marketing strategy. Unfortunately, marketing teams often get caught up in the cost when talking about adding more video content. It simply takes too much money... Read more »
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Optimize Your Video Creation Using Storyboards – Here’s How.
You may be wary about starting a video content marketing program at your company because it seems too time-consuming and resource-intensive. Creating a new video from scratch every time, and to produce the quality and quantity to be effective, would take up all your resources, leaving you no time to handle other marketing initiatives. Instead... Read more »
9 Tips for Turning Written Content into Video
There’s no denying that content marketing is essential—Statista expects content marketing revenue to exceed $300 billion by 2019. But is all content marketing the same? What about written content versus video content? Video is overtaking the blog as the top content medium. In fact, Cisco projects that global traffic from videos will make up 82%... Read more »
How to Choose the Right Media for Your Marketing Videos
Almost half of all marketers (43%) would love to create more video if there were no obstacles like time, resources, or budgeting. And that’s without getting down into the nitty-gritty details of choosing the right media. You can’t just throw up a random video clip and hope it conveys your message enough to get the... Read more »
6 Tips for Turning Infographics into Video
Infographics are great for conveying information. They’re visually appealing and make it easier to convey information to potential customers, even when you’re talking about complex subjects. After all, there’s a reason infographics are so popular and that 84% of companies who’ve used them consider them effective. But just like with any other type of content,... Read more »
The Ultimate Guide to Repurposing Your Existing Content
Content is one of the most valuable tools in a marketer’s arsenal. Year-over-year growth in unique site traffic for leading content marketers is almost eight times higher compared to followers (Aberdeen). The problem is content creation can be a time-consuming process. Every brand wants more custom content, and that’s what customers want too, but while... Read more »
How to Organize Your Content Library
Your business could be drowning in exceptional marketing content, but without a content library, you wouldn’t even know it. The problem for so many marketing teams is that they spend all their time searching for content instead of organizing what they have and creating a content library. A content library is a collection of pre-approved... Read more »
