Video Insider Blog
How Telemundo wins audiences over with an omnichannel approach
It’s no surprise that the pandemic has shifted the way we consume media. Not only did online media consumption shoot up during COVID-19, but user behavior has also changed. According to Nielsen, on a global scale, viewers spent more time watching news and entertainment. We’ve seen how the need for more content for viewers to... Read more »
Video production 101: what your organization needs to know
Video production has become a key element of effective digital communication. Whether you want to increase your website traffic, grow a social audience, or promote a product, producing videos can help you get there. But how do you get started with creating professional videos? And how can you scale your video production, considering the excessive... Read more »
The new (and easier) way to do voice-over video
Voice-over video is making a comeback, friends. For the past few years, video storytelling has relied heavily on text overlay and on-screen captions. But with the rise of popular video-first platforms like TikTok and Instagram TV, creators are again turning to the art of voice-over recording to share their messages. Just not the same, old... Read more »
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All you need is overlay—3 great examples of text overlay videos
Adding video to your content strategy is a hot trend in media right now. Videos can be immersive and visually interesting, capturing audiences’ fleeting attention spans. In other words, they’re a great way to grab eyeballs. That’s how platforms like YouTube have risen to become the second-largest search engine in the world!
4 Examples of the Best Nonprofit Videos to Inspire You
There are more than 1.5 million nonprofit organizations registered in the U.S. And those organizations are using content marketing at impressive levels. According to the Content Marketing Institute, 76% of nonprofit marketers are using content marketing to help them acquire new donors, engage with their community, build brand awareness, and retain donors. Unfortunately, research shows... Read more
Why are short-form videos so effective on social?
As video became the leading form of content on social media, you may have noticed that the videos popping up in your feeds got shorter and shorter. This isn’t by design of the social networks (although platforms like Instagram and Snapchat do restrict video length) – rather, it’s the result of short-form video having consistently... Read more
Most recent posts
Use these 3 metrics to build your internal communications business case
Internal communication has arguably never been this important. Your department is in a new and unexpected spotlight as businesses navigate remote work, safety issues, and an ever-evolving environment. The upside is you have the opportunity to make a significant impact on your business by keeping employees informed and engaged—but this opportunity comes with new requirements.... Read more
How publishers covered Harry and Meghan’s interview with Oprah
When Oprah Winfrey’s interview with Prince Harry and Meghan Markle hit the airwaves, it caused a huge media storm with publishers all around the world covering the story. Why did they leave a life of Duke and Duchess behind? Was it racism? Should they have done the interview in the first place? And did public... Read more
5 ways to improve your internal communications strategy with video
With the world of work turned upside over the past year, internal communications teams are in the spotlight. Employees are remote, business is ever-changing, and it’s your job to keep everyone engaged and informed. It’s your efforts that can keep us all connected through this remote working experience—and video can help you make it happen.... Read more
Video trends 2021—what we learned from analyzing hundreds of thousands of videos
We took a deep dive into hundreds of thousands of videos created on our platform to find some interesting video creation trends, and the data didn’t disappoint. Here are some of our most interesting findings. Video is still growing—and more people are making them Video creation in our platform saw a significant rise over the... Read more
These 3 brands are creating award-winning videos—will you be next?
We see thousands of videos produced every day at Wochit, and our platform users all around the world create engaging, informative, and powerful stories. We are immensely proud to see those video stories have an impact on our partners’ business outcomes. And today, we’re particularly proud to announce that three of our partners have been... Read more
How to choose an enterprise-grade video creation partner—6 key considerations
Video is having more than a moment. According to the Content Marketing Institute, 66% of B2C marketers and 71% of B2B marketers have used video marketing in the last 12 months (If you’re not there yet, you probably should be soon.) But not all video creation platforms are up to the task of enabling enterprise-level... Read more
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