Summer of sports – 8 great video formats to tell sports stories
With a summer of sport in full swing and the Olympics just around the corner, there’s no better time to produce videos about our sports heroes and their achievements. Covering sports can be challenging if you don’t have rights to use the footage of the sporting action. That’s why we wanted to share examples from... Read more »
Why video is key to a successful real estate business
During the pandemic, Will Lau, a residential realtor with 10 years of experience under his belt, decided it was time to experiment with the idea of integrating video creation into his business strategy. He got the idea in 2014 after attending real estate conventions that social media was going to be an invaluable tool in... Read more »
5 ways video can be your human resources superpower
Sixty-two percent—that’s how much of the U.S. population watches YouTube videos at least daily. The number is even higher if you look specifically at Millennials and Generation Z. From long-form Netflix shows to short-form TikTok videos, video has become an integral part of our daily lives. And people now expect video to show up in... Read more »
Most Popular
Wochit announces video rendering speed now doubled
Rendering speed is often considered a strategic capability in the video creation process. Market demand for timely video storytelling makes it more critical than ever to render video quickly – to convert raw video materials, graphic overlays, and effects into one coherent video file and publish it on time for smooth playback with everything in... Read more »
Italy’s media giant, Mediaset teams up with Wochit to answer the burning question: social video – square or portrait?
It’s now a fact, no longer popular opinion, that square, and vertical video alignment outperform landscape. This is because social videos are primarily consumed on mobile devices, held in vertical alignment 94% of the time. When it comes to non-landscape options, be it square, portrait, or vertical, it has yet to become completely clear,... Read more »
Why social videos are more important than ever in 2020
and what you can do to increase video engagement and memorability “I think it’s very healthy to spend time alone.” – Oscar Wilde Spending time alone may have been good for Oscar Wilde, Ireland’s revered playwright, but it has become quite a nuisance in the age of Covid-19. That’s why – with quarantining, remote work, remote learning,... Read more »
The amazing powers of text overlays for creating super compelling videos
and the 15 essential tips every media publisher needs (and anyone else who wants to tell a killer story with video) “If you’re a journalist, show me a damn story.” Scott Rensberger, award winning journalist and producer (Journalism) So, you’re in the storytelling business, right? You might be telling the stories of public policy, fashion,... Read more »
No Sport – No Problem! How IPC grew its page followers by 1250% in just a month
Winning, even when the race is cancelled This week the Paralympic Games were due to start in Tokyo. Stories of amazing feats by athletes, competition drama, and video of fans celebrating should have been part of their content diary this month. But with the global pandemic causing all major sporting events to be cancelled –... Read more »
7 ways to inspire engagement and interaction with video in a (sometimes very lonely) remote world
Back to school? We’ve all heard the statistics and probably know some of them by heart. According to UNESCO, by early April 2020, 1.3 billion learners were staying home as part of country-wide closures in nearly 190 countries. Now that the summer break is winding down or already over in many countries, schools will be... Read more »
