Weekly Wochit: ABC.es says goodbye to Obama

This social video from ABC.es has some atypical features for a social video, and it’s success offers some good lessons for publishers. It’s a simple look back at Barack Obama’s presidency through the lens of the White House photographer that has drawn huge numbers. It currently has nearly 10 million views, 161,000 shares, 87,000 reactions, and over 2,000 comments.Read More

Weekly Wochit: another great clip from Muy Interesante México

Spanish-language publisher Muy Interesante México shows once again that they have honed their social video craft to a fine point. This fun piece takes a look at the appendix, which was long thought to be an organ without a purpose. The unique subject and tone of the video has been well-received, with over 1.8 million views, 50,000 shares, 40,000 reactions, and 1,000 comments.Read More

Weekly Wochit: Essence takes its audience back

Essence recently pushed out a striking, unique social video to commemorate President Obama’s final day in office. The look back at his inaugural celebrations highlighted performances, celebrity remarks, and, of course, the former president himself. Essence tapped into the ongoing conversation about American politics with a positive spin, and their audience embraced it. This piece currently has over 5.6 million views, almost 150,000 shares, 129,000 reactions, and over 2,500 comments.Read More

Instagram Stories roll out live video worldwide: what does it mean for publishers?

Over the last week, Instagram rolled out the live feature of Instagram Stories globally. Instagram’s increased focus on video over the last year mirrors that of its now-parent, Facebook. The addition of live video takes yet another page from the Facebook playbook and puts Instagram in play among the various live video features and services. So what do live Instagram Stories mean for publishers?

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Weekly Wochit: Padres e Hijos lands a social hit

Spanish-language magazine Padres e Hijos (Fathers & Sons) had a huge hit on Facebook this month. This social video looks at 7 simple things that can help you child have a good time a school, tapping directly into the concerns and interests of their target audience. The response has been fantastic; already the piece has over 4 million views, 41,000 reactions, 871 comments and almost 130,000 shares! It’s clear that magazine’s message is getting through to their followers, who are spreading it to their own networks.Read More

4 Things media CEOs need to know about social video in 2017

4 things media CEOs need to know about social video in 2017

Video is widely understood to now be the core content on social media. Even so, some publishers and their leaders remain reluctant to fully commit to social video. Whether that speaks to you directly or your social teams already have your support in exploring video opportunities, 2017 is shaping up to be the year to pull out all the stops.Read More

Weekly Wochit: viewers are feeling good with Humankind

USA Today’s imprint Humankind is focused on feel-good stories. They push out video content about positive acts, inspirational stories, and the like. In this recent piece about a feline midwife for a pregnant goat, the power of positivity is on display. The video already has 21 million views, over 9,000 comments, 44,000 reactions, and a stunning 102,000 shares. Those numbers continue to grow!Read More

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