Why Quantity Is Just as Important as Quality When it Comes to Video Creation

Why Quantity Is Just as Important as Quality When it Comes to Video Creation

When it comes to video content marketing, does quality trump quantity? Well, they aren’t mutually exclusive. You might have one excellent video that goes viral, but if you never share another video or every video thereafter is subpar, you’ll lose any progress you’ve gained. You need both, quality and quantity, and there’s good news.  You... Read more »

5 Qualities of a Successful Marketing Video

5 Qualities of a Successful Marketing Video

The content of a video is imperative to its overall value, but successful marketing videos are about more than just content. Here’s a look at five video qualities that increase engagement and boost conversion. 1. Heavy Focus on a Story Consumers prefer advertisements to come in the form of a story. Stories convey an emotional... Read more »

Why 200 Enterprise Clients Pay Wochit $10m+ to Scale Video Production

Why 200 Enterprise Clients Pay Wochit $10m+ to Scale Video Production

Wochit is a pioneer in automated video creation, helping brands and publishers produce short-form video content at the scale and speed needed for today’s video-first, mobile audiences. That success has not gone unnoticed – Our CEO, Dror Ginzberg, recently sat with Nathan Latka from The Top to talk about the inspiration behind the company, our... Read more »

What Content Marketers Can Learn from Publishers

What Content Marketers Can Learn from Publishers

Online video is growing. Forbes estimates that by next year, 80% of all consumer traffic on the internet will come from video and a Hubspot survey in 2017 found that 76% of marketers say video helped them increase sales. Meanwhile, Social Media Today recently found that 87% of marketers already use video content in their... Read more »

Optimize Your Video Creation Using Storyboards – Here’s How.

Optimize Your Video Creation Using Storyboards – Here’s How.

You may be wary about starting a video content marketing program at your company because it seems too time-consuming and resource-intensive. Creating a new video from scratch every time, and to produce the quality and quantity to be effective, would take up all your resources, leaving you no time to handle other marketing initiatives. Instead... Read more »

Creating Incredible Company Videos Part 2: Executing Your Video Strategy

Creating Incredible Company Videos Part 2: Executing Your Video Strategy

In our previous post, Creating Incredible Company Videos: Planning Is Key to the Process, we spoke about the five steps required to get your video off the ground: First, you have to brainstorm a creative idea. Then, you have to draft a storyboard, followed by defining your target audience, determining the video’s details, and choosing... Read more »

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