Italy’s media giant, Mediaset teams up with Wochit to answer the burning question: social video – square or portrait?
It’s now a fact, no longer popular opinion, that square, and vertical video alignment outperform landscape. This is because social videos are primarily consumed on mobile devices, held in vertical alignment 94% of the time. When it comes to non-landscape options, be it square, portrait, or vertical, it has yet to become completely clear,... Read more »
Why social videos are more important than ever in 2020
and what you can do to increase video engagement and memorability “I think it’s very healthy to spend time alone.” – Oscar Wilde Spending time alone may have been good for Oscar Wilde, Ireland’s revered playwright, but it has become quite a nuisance in the age of Covid-19. That’s why – with quarantining, remote work, remote learning,... Read more »
The amazing powers of text overlays for creating super compelling videos
and the 15 essential tips every media publisher needs (and anyone else who wants to tell a killer story with video) “If you’re a journalist, show me a damn story.” Scott Rensberger, award winning journalist and producer (Journalism) So, you’re in the storytelling business, right? You might be telling the stories of public policy, fashion,... Read more »
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No Sport – No Problem! How IPC grew its page followers by 1250% in just a month
Winning, even when the race is cancelled This week the Paralympic Games were due to start in Tokyo. Stories of amazing feats by athletes, competition drama, and video of fans celebrating should have been part of their content diary this month. But with the global pandemic causing all major sporting events to be cancelled –... Read more »
7 ways to inspire engagement and interaction with video in a (sometimes very lonely) remote world
Back to school? We’ve all heard the statistics and probably know some of them by heart. According to UNESCO, by early April 2020, 1.3 billion learners were staying home as part of country-wide closures in nearly 190 countries. Now that the summer break is winding down or already over in many countries, schools will be... Read more »
How Instyle & Elle Germany utilise video pins on Pinterest
InStyle and ELLE are two of the most iconic women’s magazines in the world. Instyle was first published in Germany in 1999 by Hubert Burda Media, whilst ELLE first appeared in Germany already in 1988, also by Hubert Burda Media. Two years ago, InStyle and Elle were very reliant on Facebook. Like for many publishers... Read more »
The value of company values and how video brings them to life to inspire employees, customers, and the community
“It is tempting to dismiss corporate value statements as irrelevant, but ignoring them is a mistake.” (MIT Sloan Management Review) The importance of company values “A values-driven culture can fuel organizational growth and attract top talent.” (Gallup) Company values may sound like blah blah to some. But they aren’t. In fact, establishing company values is... Read more »
Can you create the customer-wowing videos that will help your organization evolve?
why the right video creation tool should scale with you as you grow Ahh, being part of an organization – it can be a beautiful thing. You’re part of something bigger than you, you’re on an amazing team, your colleagues got your back, your leaders inspire, and the path ahead is full of promise. At... Read more »
3 powerful ways NGOs can demonstrate impact with video
“To really measure impact, we need something in addition to beneficiary outcomes.” (World Bank) It is thanks to non-government organizations (NGOs) that so much important work for advancing social, environmental, cultural, and legal change is actuated. Indeed, NGOs epitomize advocacy for a better, safer, fairer world. Since NGOs are typically nonprofit organizations that gain funding,... Read more »
