When an Innovative Online Video Editing Platform Goes Viral
Challenges tend to call for problem-solving and creative thinking. Sometimes they even require us to stop old habits, integrate new technologies and break free from what we thought was possible. Challenges can arise naturally and serve to disruptively impose themselves on us, or we can proactively make the choice to invite them in. At Wochit,... Read more »
Forget Everything You Knew About Making Video. New Wochit Collage Unleashes Your Creativity
If you’re following the latest video marketing trends, like we are, you’ve probably noticed that the best videos are pushing the boundaries of what’s possible. Videos are only becoming more and more sophisticated. Simply adding text does not cut it anymore. Keep in mind that a good video is a video you are proud of... Read more »
How Media Publishers Can Create a Winning Newsletter Strategy
Newsletters have been around since the very beginning of internet marketing. They are simple, versatile, and highly effective when it comes to communication with readers. 99% of consumers check their email every day, and 59% of individuals say marketing emails influence their purchase decisions. Email marketing offers: great ROI (every $1 you spend averages a... Read more »
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How Publishers Can Up Their Social Media Game
Social media is essential for your brand’s success online. That’s because 30% of all time spent online is spent on social media—or 3.2 billion active users daily. It’s where your audience spends their time, so it’s where your brand needs to be. The problem is that social media is a crowded space. You’re not the... Read more »
Video Lessons NGOs Can Learn from the For-Profit World
Philanthropy and videos go hand-in-hand. There’s no better way to share your compelling stories than through a video. When you can show your audience what you’re doing to make the world a better place, the results speak for themselves. The problem is that many charities think that they have to treat their NGO video marketing... Read more »
The Ultimate IGTV Guide for Publishers
Top publishers stay on the cutting edge of content. They’re always trying something new and looking for the latest and greatest outlets. That’s why IGTV is such a valuable platform. It brings together the best of Instagram with long-form videos, and it’s starting to really take off. IGTV is a huge development in the marketing... Read more »
How Traditional Publishers Can Attract a Mobile-First Audience
Today, many publishers are faced with the challenge of engaging their audiences. The problem is that consumers have become increasingly mobile-first and socially connected, which means a print magazine, newspaper, or book just won’t cut it. Consumers want video. 85 percent of all U.S. internet users watch online video content monthly across all their devices.... Read more »
How to Create Effective Volunteer Recruitment Videos for your NGO or Charity
A successful NGO or charity requires great people to be involved. Unfortunately, volunteer recruitment can be difficult. Only 25% of the adult U.S. population volunteers and, on average, they only spend about 52 hours per year volunteering (NP Source). The good news is that your organization can effectively encourage recruitment with the right marketing tactics—the... Read more »
How to Create a Mission Statement Video for NGOs and Charities
What is your nonprofit’s mission statement? Can you recite it off the top of your head? Your mission statement is the foundation of your nonprofit’s marketing and communication so, in an ideal world, you and all your employees, donors, and volunteers should know exactly what it is. Unfortunately, few nonprofits pay attention to their mission... Read more »
