Can you create the customer-wowing videos that will help your organization evolve?
why the right video creation tool should scale with you as you grow Ahh, being part of an organization – it can be a beautiful thing. You’re part of something bigger than you, you’re on an amazing team, your colleagues got your back, your leaders inspire, and the path ahead is full of promise. At... Read more »
3 powerful ways NGOs can demonstrate impact with video
“To really measure impact, we need something in addition to beneficiary outcomes.” (World Bank) It is thanks to non-government organizations (NGOs) that so much important work for advancing social, environmental, cultural, and legal change is actuated. Indeed, NGOs epitomize advocacy for a better, safer, fairer world. Since NGOs are typically nonprofit organizations that gain funding,... Read more »
How to define your brand personality and bring it to life on video with authenticity & pizzazz
It’s been said so many times before – a little personality goes a long way. There are few truths that are truer than that. Just think about it, when you like someone, when you really like someone (because they have a great personality – they’re kind, understanding, non-judgmental, helpful), you’ll be ready to help them... Read more »
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How Wochit powers your video independence with fireworks
July is a fabulous month for celebrating independence. Of course, there’s July 4th in the US, and on the 14th there’s Bastille Day in France. But, the celebrations don’t stop there. Citizens in Canada, Belgium, Belarus, Burundi, Mongolia and from other corners in our big and beautiful world come around during this month to raise... Read more »
How Kaltura and Wochit give you the power to create, manage, and monetize totally awesome videos
an interview with Liad Eshkar, VP of Business Development at Kaltura Thanks for sitting with us Liad, great to have you. Let’s start out by hearing from you a little bit about the joint offering from Kaltura and Wochit. The partnership between Kaltura and Wochit is very exciting – bringing together for the first time... Read more »
How media organizations can up their social media game
Social media is essential for your brand’s success online, even more so during the COVID-19 era. That’s because the time daily usage is increasing year after year. In 2019 we were spending 144 minutes per day, up from 142 minutes in the previous year. Social media is the place where your audience spends most of... Read more »
How to champion inclusion in your videos with grace and authenticity
Why inclusion? Renowned American management consultant, Peter Drucker once said that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” But, how can we be sure that we know our customers “so well” that we are indeed targeting them with messages and... Read more »
Creating a binge-worthy video series to capture and keep customer attention
It’s a battle we go into every day – whether as marketers for brands, enterprises, marketplaces, franchises, NGOs, or publishers. We are all in it together, asking ourselves – how can we not only capture the attention of prospects and customers but how can we keep their attention beyond the typical 90 seconds they will... Read more »
How can enterprises make sure that their most important brand ambassadors are telling it like they should?
“Your brand is the single most important investment you can make in your business.” Steve Forbes From the marketing department to HR, to Finance, Legal, R&D, and everyone in between – the supreme importance of the brand is recognized by all across the enterprise. As you know, your brand is not your logo. It’s not... Read more »
