Video Insider Blog
How Telemundo wins audiences over with an omnichannel approach
It’s no surprise that the pandemic has shifted the way we consume media. Not only did online media consumption shoot up during COVID-19, but user behavior has also changed. According to Nielsen, on a global scale, viewers spent more time watching news and entertainment. We’ve seen how the need for more content for viewers to... Read more »
Video production 101: what your organization needs to know
Video production has become a key element of effective digital communication. Whether you want to increase your website traffic, grow a social audience, or promote a product, producing videos can help you get there. But how do you get started with creating professional videos? And how can you scale your video production, considering the excessive... Read more »
The new (and easier) way to do voice-over video
Voice-over video is making a comeback, friends. For the past few years, video storytelling has relied heavily on text overlay and on-screen captions. But with the rise of popular video-first platforms like TikTok and Instagram TV, creators are again turning to the art of voice-over recording to share their messages. Just not the same, old... Read more »
Most popular
All you need is overlay—3 great examples of text overlay videos
Adding video to your content strategy is a hot trend in media right now. Videos can be immersive and visually interesting, capturing audiences’ fleeting attention spans. In other words, they’re a great way to grab eyeballs. That’s how platforms like YouTube have risen to become the second-largest search engine in the world!
4 Examples of the Best Nonprofit Videos to Inspire You
There are more than 1.5 million nonprofit organizations registered in the U.S. And those organizations are using content marketing at impressive levels. According to the Content Marketing Institute, 76% of nonprofit marketers are using content marketing to help them acquire new donors, engage with their community, build brand awareness, and retain donors. Unfortunately, research shows... Read more
Why are short-form videos so effective on social?
As video became the leading form of content on social media, you may have noticed that the videos popping up in your feeds got shorter and shorter. This isn’t by design of the social networks (although platforms like Instagram and Snapchat do restrict video length) – rather, it’s the result of short-form video having consistently... Read more
Most recent posts
All you need is overlay—3 great examples of text overlay videos
Adding video to your content strategy is a hot trend in media right now. Videos can be immersive and visually interesting, capturing audiences’ fleeting attention spans. In other words, they’re a great way to grab eyeballs. That’s how platforms like YouTube have risen to become the second-largest search engine in the world!
How Mediaset tapped into social video to boost engagement
It’s no surprise that sharing videos on social platforms is a crucial part of a brand’s strategy and to drive growth, increase traffic, and build awareness. But when you’re a major media company, how can you make the most of your content, whether it’s archival or new, original properties? In our webinar Unite your video... Read more
How to master the music in your next video
Video is quickly becoming one of the most popular forms of media for engaging people, telling stories, and motivating action. And it should be—video is highly engaging and effective. But it’s not just the visuals that make video so effective. The music in the video plays an important role in connecting with the viewer and... Read more
Summer of sports – 8 great video formats to tell sports stories
With a summer of sport in full swing and the Olympics just around the corner, there’s no better time to produce videos about our sports heroes and their achievements. Covering sports can be challenging if you don’t have rights to use the footage of the sporting action. That’s why we wanted to share examples from... Read more
Why video is key to a successful real estate business
During the pandemic, Will Lau, a residential realtor with 10 years of experience under his belt, decided it was time to experiment with the idea of integrating video creation into his business strategy. He got the idea in 2014 after attending real estate conventions that social media was going to be an invaluable tool in... Read more
5 ways video can be your human resources superpower
Sixty-two percent—that’s how much of the U.S. population watches YouTube videos at least daily. The number is even higher if you look specifically at Millennials and Generation Z. From long-form Netflix shows to short-form TikTok videos, video has become an integral part of our daily lives. And people now expect video to show up in... Read more
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