How to Create a Killer Events Promotion Video
Live events are one of the best marketing tools in your arsenal. There’s a reason 84% of leadership—vice president and C-suite executives—believe in-person events are a critical component of their company’s success. However, an event is only valuable if people attend. 35% of event organizers admit that their biggest challenge is increasing event registration. And... Read more »
How to Use Emotion in Videos
Emotions sell. There’s no doubt about it. That’s because the emotional section of our brain processes information in one-fifth of the time it takes the cognitive section to process. We’re emotional creatures, even when it comes to marketing. According to one Tempkin Group study, individuals who have a positive emotional association with a brand are... Read more »
How to Make Awesome Marketing Videos In-House on a Budget
With people spending on average 2.6 times more time on pages with video than without, there’s no doubt that making more videos should be a vital part of your content marketing strategy. Unfortunately, marketing teams often get caught up in the cost when talking about adding more video content. It simply takes too much money... Read more »
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How to Create Super Bowl-Worthy Videos (on a Budget)
It’s almost game time! The Super Bowl is almost here and that means GREAT commercials are on their way. It’s by far the most wonderful time of the year when it comes to advertising, and everyone should jump on board by creating a Super Bowl-worthy video. There’s just one problem, a Super Bowl ad is... Read more »
6 Ways to Increase Your Marketing Video ROI
Return on investment (ROI) is the ultimate goal of every marketing video you create. And brands that use videos get results, with 52% of marketing professionals saying that video has the best ROI of all content types. The only thing you need to worry about it is making sure that you’re creating the right types... Read more »
Tips for Measuring your ROI from Marketing Videos
Return on investment (ROI) is the most powerful tool in a marketer’s arsenal. It’s how you demonstrate to management, investors, and board members that the work you do is making a positive difference in the success of the company. Unfortunately, when it comes to video, many marketing experts are unsure how to demonstrate ROI beyond... Read more »
6 Tools to Help You Repurpose Your Content
Content planning, creation, and publishing can take a great deal of time and resources, which is why 32% of marketers rate their own content creation workflow between “fair” and “poor”. But it doesn’t have to be that way if you have the right tools and know-how. Repurposing your existing content is one of the easiest... Read more »
THIS Is the Best Way to Improve Your Content Marketing ROI
Content marketing is not a new brand strategy. It’s been around for years now, and brands are constantly looking for better ways to improve their content marketing ROI. But if you haven’t looked into video marketing, then you’re missing out on the best way to enhance the return on your marketing investment. 83% of marketers... Read more »
The Definitive Guide to Maximizing Your ROI from Marketing Videos
So, you’ve just posted the latest video in your content marketing strategy. You’ve been watching the numbers, including views and shares, but what do they actually mean? What’s the return on investment (ROI) for your video, and how can you make sure it’s optimized? 51 percent of marketing professionals worldwide name video as the type... Read more »
