The Power of Video for Powerful Employer Branding
“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” He was right you know. Richard Branson, that is. This is why ‘Employer Branding’ is a big thing these days – not only in the hallowed halls of the HR department (or the... Read more »
Brands Need More Videos, But Who Should be Making Them?
As brands increasingly turn to video as the core of their content strategies, practical questions about production and workflow naturally arise. Who should be tasked with crafting brand videos? Does every brand need a dedicated video team or video creator? How can video production fit into existing structures and workflows? Let’s take a look at... Read more »
Ready for More Video Insights from 4 Fabulous ICOMM Superstars?
Our second installment in the story about the love affair between video and internal communications* In our last post we introduced to you 4 ICOMM superstars: Noa Garty, a seasoned internal communications consultant, Galit Mendelson, Head of Internal Communications at global financial services company Payoneer, Abby Hirsch, Director of Corporate Communications, iTero, part of Align... Read more »
Pssst . . . Come Closer, Want a Whole Bunch of Practical (And Inspiring) Video Insights from 4 ICOMMS Superstars?
Stories from the front lines with lots of field-proven do’s and don’ts of video for internal communications* We came to thinking . . . we know video, we’re the video folks after all. But, how well do we really know video for internal communications (ICOMM)? We’re pretty sure we get it. But, if you still... Read more »
TV5Monde Uses an Innovative Platform to Create Videos for Tiktok
TV5MONDE is the world’s leading francophone news channel, offering in-depth coverage of international news, live world-class sports events, high-quality documentaries and diversified lifestyle programming. TikTok is the one-year-old social platform that allows users to make short, looping videos with special effects and musical overlays, and is booming with more than 500 million monthly active users... Read more »
We’re Only Human After All
The beautiful things that happen when we put the art of being human at the heart of creating awesome videos. You probably wouldn’t be surprised if we told you that we’ve got videos on our minds and in our hearts 24/7. We live and breathe videos . . . mobile journalism, social videos, video monetization,... Read more »
4 Tips for Making a Striking Short-Form Video
Short-form video is the focus of many publishers and brands on social right now, as it has proved to be such a successful format. Many elements that make for a successful video are true of both long-form and short-form. But there are special considerations to take with short-form, given its brevity and social target. Here are... Read more »
Longer Video Format Boosts Japan Times Views on Social Media
Founded in the late 19th century, the Japan Times is one of the oldest and largest English-language newspapers, with the goal of enabling its Japanese audience to read and discuss news and current events in English and enhance Japan’s visibility in the international community. With more than 300K followers on Twitter and 750K on Facebook,... Read more »
It’s Not Just About Social, Duh! Why and How Brands Can Improve Employee Engagement with Video
When it comes to the workplace there are two fundamental truths that we can all probably relate to: Emails can make us miserable. They have the power to be a major productivity killer, distracting us from the current task at hand. For – and this may come as a surprise – there really is no... Read more »
