Capture and Spread News as It’s Happening
When breaking news happens, your news brand can’t afford to be behind the times. The most recent example is the arrest of WikiLeaks founder Julian Assange. On April 11, when news first broke that Julian Assange—who had been holed up in an Ecuadorean embassy in Britain—was arrested, publishers immediately began to share this abrupt end... Read more »
7 Tips for Creating an NGO Video Marketing Strategy
Video is one of the most essential pieces of an NGO’s marketing strategy. According to a 2019 Nonprofits Communications Trends report, when asked the responsibilities they would assign a new hire, the top responses from survey participants were social media, content creation, and video. Even YouTube recognizes the growing need for video in the nonprofit... Read more »
How Charities and NGOs Can Raise More Funds and Awareness through Videos
Securing funding and networking are among the top challenges for NGOs and charities. After all, your organization won’t exist without money. Yet, according to well-known activist and fundraiser Dan Pallotta, non-profit organizations are often criticized for spending too much money on advertising and marketing. While people don’t want their donations going to advertising, it can... Read more »
6 Best Practices for Producing Effective Charity Videos
Fundraising…has there ever been a more intimidating word? If you’re a nonprofit or charity, it’s a word that you’re all too familiar with, and it’s been responsible for some of your greatest victories and worst defeats. The reality is that getting people to give philanthropically isn’t easy, and though overall giving is continuing to increase—up... Read more »
5 Examples of the Best Nonprofit Videos to Inspire You
There are more than 1.5 million nonprofit organizations registered in the U.S. And those organizations are using content marketing at impressive levels. According to the Content Marketing Institute, 76% of nonprofit marketers are using content marketing to help them acquire new donors, engage with their community, build brand awareness, and retain donors. Unfortunately, research shows... Read more »
New Wochit Go App Is First to Allow One-Click Native Video Story Publishing
Social media stories and videos, in particular, have become some of the most powerful marketing tools. According to Tech Crunch, stories could become the dominant form of communication this year, and there’s evidence to back it up. There are 3 billion people using social media, and those users love stories. Facebook Stories are growing 15x... Read more »
How to Triple Your Instagram Following in 3 Simple Steps
You can drive traffic to your sites and apps while also tripling your Instagram following by using Instagram Stories to create a next-gen newsletter. By following these three simple steps, you can reach your audience multiple times a day and ensure they see your content every time they log into Instagram. “Since launching this strategy... Read more »
All you need is overlay: 3 great examples of text-overlay videos
Text-overlay is one of the most important components of social video. With users watching videos on many different devices while on the go, they may be listening or checking out your content with the sound off. If your video can’t work without sound, it’s going to have a tough time on social. That’s where text-overlay... Read more »
The 6 Reasons Video Should Be Central to Your Marketing Strategy
You only have 2.7 seconds to capture your audience’s attention, says MarketingMag. How do you do it? It’s all about video marketing. Videos are vital for brands. They bring a far more human element to your content, which helps you build relationships with your audience. They also help you show your audience why your brand/product... Read more »
