Branded video content can be a moneymaker on Facebook

Branded video content can be a moneymaker on Facebook

Branded video – essentially, sponsored content – was finally embraced by Facebook last year.  The shift was a response to the regular request of publishers for more ways to make money from their Facebook content, not just the actions that content might drive elsewhere. Branded video offers media companies and publishers the opportunity to carve a path to monetization through partnerships with brands and marketers.

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Weekly Wochit: L’Express has a strategy for success

L’Express has an established, successful social video strategy. They bring their audience coverage and content from around the world, and Wochit helps them do that. In this piece, L’Express highlights a popular, English-language story that was making the rounds on social and delivers it to their French audience. With over 764,000 views, 11,000 shares, 1,300 comment, and 28,000 reactions, it’s safe to say that there’s something universal about what makes social video content thrive.Read More

Stay On-Brand with Text Styles

Text overlays are an integral part of social videos. As one of the primary methods through which to tell your story, text overlays are naturally also a perfect way to build and showcase your brand’s identity.  Brand identity can be supported by many elements of a video—the tone, the look, the pace, the editorial voice, and yes, the way text overlays appear in your videos.Read More

3 Approaches to Covering Disaster & Crisis with Video

3 Approaches to Covering Disaster & Crisis with Video

When disaster strikes, the world watches, and they watch online. Be it about the forces of nature or acts of man, disaster and crisis reporting play an important if fraught place in the news cycle. It comes as no surprise that as more and more people go online for the news that online video covering such events is a crucial source of information. In fact, in times of crisis, people flock to video.

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Weekly Wochit: Greatist climbs the wall of social success

Healthy living outlet Greatist keeps its followers up to date on all manner of things related to the “healthyish” generation. A recent video showing off a wild piece of exercise equipment soared to huge numbers. The video currently has 8.1 million views, 22,000 comments, 19,000 reactions, and a stunning 71,000 shares. Those are figures that most publishers can only dream about!Read More

3 Mistakes to Avoid When using Text in Videos

The most important decision you make in creating a video is the story. It’s more important to pick a subject or angle that will elicit an emotional reaction than to know how to make sophisticated technical edits. But there are still some stylistic choices to keep in mind that work better than others.

Let’s take a look at some common mistakes in video-making that you can easily avoid to ensure your video looks great.

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3 Ways Publishers Can Scale up Video Production

3 things publishers can do to scale up their video production

Publishers and media outlets all over the world are focused on video. Audiences want it so strategies demand it. But with a need for video to fill various social feeds, and accompany content on websites and mobile apps, how can an organization keep up?
We have a few pointers to help you grow your video production without burdening your budget or burning out your teams.

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