How Publishers Can Up Their Social Media Game
Social media is essential for your brand’s success online. That’s because 30% of all time spent online is spent on social media—or 3.2 billion active users daily. It’s where your audience spends their time, so it’s where your brand needs to be. The problem is that social media is a crowded space. You’re not the... Read more »
Video Lessons NGOs Can Learn from the For-Profit World
Philanthropy and videos go hand-in-hand. There’s no better way to share your compelling stories than through a video. When you can show your audience what you’re doing to make the world a better place, the results speak for themselves. The problem is that many charities think that they have to treat their NGO video marketing... Read more »
The Ultimate IGTV Guide for Publishers
Top publishers stay on the cutting edge of content. They’re always trying something new and looking for the latest and greatest outlets. That’s why IGTV is such a valuable platform. It brings together the best of Instagram with long-form videos, and it’s starting to really take off. IGTV is a huge development in the marketing... Read more »
How Traditional Publishers Can Attract a Mobile-First Audience
Today, many publishers are faced with the challenge of engaging their audiences. The problem is that consumers have become increasingly mobile-first and socially connected, which means a print magazine, newspaper, or book just won’t cut it. Consumers want video. 85 percent of all U.S. internet users watch online video content monthly across all their devices.... Read more »
How to Create Effective Volunteer Recruitment Videos for your NGO or Charity
A successful NGO or charity requires great people to be involved. Unfortunately, volunteer recruitment can be difficult. Only 25% of the adult U.S. population volunteers and, on average, they only spend about 52 hours per year volunteering (NP Source). The good news is that your organization can effectively encourage recruitment with the right marketing tactics—the... Read more »
How to Create a Mission Statement Video for NGOs and Charities
What is your nonprofit’s mission statement? Can you recite it off the top of your head? Your mission statement is the foundation of your nonprofit’s marketing and communication so, in an ideal world, you and all your employees, donors, and volunteers should know exactly what it is. Unfortunately, few nonprofits pay attention to their mission... Read more »
Hachette Livre Uses Video to Inspire Its Employees among Its Brands
Hachette Livre is the largest publishing company in France and the third largest trade and educational publisher in the world. In October 2018, Hachette Livre started using Wochit to produce a wide variety of videos without requiring technical skills, improve their social media presence and increase their website traffic. Encouraged by their results, and in... Read more »
Capture and Spread News as It’s Happening
When breaking news happens, your news brand can’t afford to be behind the times. The most recent example is the arrest of WikiLeaks founder Julian Assange. On April 11, when news first broke that Julian Assange—who had been holed up in an Ecuadorean embassy in Britain—was arrested, publishers immediately began to share this abrupt end... Read more »
7 Tips for Creating an NGO Video Marketing Strategy
Video is one of the most essential pieces of an NGO’s marketing strategy. According to a 2019 Nonprofits Communications Trends report, when asked the responsibilities they would assign a new hire, the top responses from survey participants were social media, content creation, and video. Even YouTube recognizes the growing need for video in the nonprofit... Read more »
