Your Company Already Has the Video Talent Needed to Make Great Videos
Think you need to hire out to make great videos? Think again! Your talent lies within the walls of your company. 51 percent of marketing professionals worldwide name video as the type of content with the best ROI, and for good reason. After watching a video, 64% of consumers make a purchase. So, adding more... Read more »
Why Video Editing Software Is a Thing of the Past
Video is quickly becoming the most sought-after marketing tactic for increasing customer engagement. Over half of marketing professionals consider video content to be the best ROI, with videos leading to an increase of 157% in organic traffic from search engines and a 105% increase of time spent on a website. Around the globe, 73% of... Read more »
Why AI Will Never Fully Replace the Human Touch in Video Making
Despite its being touted as the “new industrial revolution,” artificial intelligence (AI) has its limitations when it comes to the world of video creation. So will AI ever being able to replace the human touch in video making? When it comes to video production, there are a number of uniquely human traits that machines lack.... Read more »
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Why Quantity Is Just as Important as Quality When it Comes to Video Creation
When it comes to video content marketing, does quality trump quantity? Well, they aren’t mutually exclusive. You might have one excellent video that goes viral, but if you never share another video or every video thereafter is subpar, you’ll lose any progress you’ve gained. You need both, quality and quantity, and there’s good news. You... Read more »
5 Qualities of a Successful Marketing Video
The content of a video is imperative to its overall value, but successful marketing videos are about more than just content. Here’s a look at five video qualities that increase engagement and boost conversion. 1. Heavy Focus on a Story Consumers prefer advertisements to come in the form of a story. Stories convey an emotional... Read more »
Why 200 Enterprise Clients Pay Wochit $10m+ to Scale Video Production
Wochit is a pioneer in automated video creation, helping brands and publishers produce short-form video content at the scale and speed needed for today’s video-first, mobile audiences. That success has not gone unnoticed – Our CEO, Dror Ginzberg, recently sat with Nathan Latka from The Top to talk about the inspiration behind the company, our... Read more »
What Content Marketers Can Learn from Publishers
Online video is growing. Forbes estimates that by next year, 80% of all consumer traffic on the internet will come from video and a Hubspot survey in 2017 found that 76% of marketers say video helped them increase sales. Meanwhile, Social Media Today recently found that 87% of marketers already use video content in their... Read more »
Optimize Your Video Creation Using Storyboards – Here’s How.
You may be wary about starting a video content marketing program at your company because it seems too time-consuming and resource-intensive. Creating a new video from scratch every time, and to produce the quality and quantity to be effective, would take up all your resources, leaving you no time to handle other marketing initiatives. Instead... Read more »
Creating Incredible Company Videos Part 2: Executing Your Video Strategy
In our previous post, Creating Incredible Company Videos: Planning Is Key to the Process, we spoke about the five steps required to get your video off the ground: First, you have to brainstorm a creative idea. Then, you have to draft a storyboard, followed by defining your target audience, determining the video’s details, and choosing... Read more »
