Vogue India Ramps Up Social Creation with Wochit

Vogue India brings the best global and Indian fashion, beauty, and culture to their audiences, from print to social media. They recently chose Wochit for their video creation needs and are leveraging the platform to increase production. Their creators are sharing multiple, high-quality videos on Facebook every single day. The social videos are often tied directly to articles on their own site, like this great piece about Princess Di.Read More

How Publishers are Covering the iPhone X with Social Video

How Publishers are Covering the iPhone X with Social Video

When the new iPhone X was announced last week, the world was watching. Publishers from news to tech to lifestyle were on-hand or tuned in, so they could be ready to relay the details to their eager audiences. Naturally, a ton of social video content was created following the event. But while the same story was being told many times over, each publisher and creator told that story in their own unique ways.

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RTL Deutschland Partners with Wochit

Today, we are pleased to announce a new partnership between Mediengruppe RTL Deutschland and Wochit! Mediengruppe RTL is the leading German provider of video content, with a presence on every kind of screen, from televisions to laptops to smartphones. This new partnership is a part of the media company’s digital video-driven growth strategy.

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What I Learned By Dropping Final Cut Pro for Wochit

Why I stopped creating short-form videos with Final Cut Pro

When the media company that I worked for asked me to use Wochit to edit daily videos, I was very skeptical. By saying yes to this platform was I giving in to eventually being replaced by a super savvy chatbot that could shoot, voice and edit video packages quicker than I could write a headline? The answer, thankfully, was no. In fact, Wochit made my work as a video creator much, much smoother.

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WHO Magazine Remembers Whitney Houston

WHO Magazine is Australia’s leading celebrity magazine. Earlier this year, they began using Wochit for their video creation needs and they’re regularly sharing multiple videos a day. Our platform helps them bring all the celebrity news their audience wants in engaging videos. Last month they put together this lovely tribute to the late, great Whitney Houston on what would have been her 54th birthday.Read More

Social Video is NOT Video Marketing

Video is ubiquitous online these days. Brands, publishers, and media companies are putting a lot of resources into video creation for their own sites, for social, and for marketing and advertising. At a glance, some of these efforts – especially social video and video marketing deployed on social platforms – may appear to be one and the same. But social video and social marketing are distinct creations. Understanding the differences is key to pursuing any kind of video strategy successfully.

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Paris Match Brings the News to Their Social Audience

Lagardère Active is a major French media company, with numerous brands, networks, and publications. Their brands like Paris Match, a news magazine, use Wochit for video creation. Paris Match’s creators are delivering news and updates to their audience regularly with video. You can see an example of their efforts in this expert piece about forest fires in the south of France.Read More

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