These 3 brands are creating award-winning videos—will you be next?
We see thousands of videos produced every day at Wochit, and our platform users all around the world create engaging, informative, and powerful stories. We are immensely proud to see those video stories have an impact on our partners’ business outcomes. And today, we’re particularly proud to announce that three of our partners have been... Read more »
How to choose an enterprise-grade video creation partner—6 key considerations
Video is having more than a moment. According to the Content Marketing Institute, 66% of B2C marketers and 71% of B2B marketers have used video marketing in the last 12 months (If you’re not there yet, you probably should be soon.) But not all video creation platforms are up to the task of enabling enterprise-level... Read more »
Wochit announces video rendering speed now doubled
Rendering speed is often considered a strategic capability in the video creation process. Market demand for timely video storytelling makes it more critical than ever to render video quickly – to convert raw video materials, graphic overlays, and effects into one coherent video file and publish it on time for smooth playback with everything in... Read more »
Italy’s media giant, Mediaset teams up with Wochit to answer the burning question: social video – square or portrait?
It’s now a fact, no longer popular opinion, that square, and vertical video alignment outperform landscape. This is because social videos are primarily consumed on mobile devices, held in vertical alignment 94% of the time. When it comes to non-landscape options, be it square, portrait, or vertical, it has yet to become completely clear,... Read more »
Why social videos are more important than ever in 2020
and what you can do to increase video engagement and memorability “I think it’s very healthy to spend time alone.” – Oscar Wilde Spending time alone may have been good for Oscar Wilde, Ireland’s revered playwright, but it has become quite a nuisance in the age of Covid-19. That’s why – with quarantining, remote work, remote learning,... Read more »
The amazing powers of text overlays for creating super compelling videos
and the 15 essential tips every media publisher needs (and anyone else who wants to tell a killer story with video) “If you’re a journalist, show me a damn story.” Scott Rensberger, award winning journalist and producer (Journalism) So, you’re in the storytelling business, right? You might be telling the stories of public policy, fashion,... Read more »
No Sport – No Problem! How IPC grew its page followers by 1250% in just a month
Winning, even when the race is cancelled This week the Paralympic Games were due to start in Tokyo. Stories of amazing feats by athletes, competition drama, and video of fans celebrating should have been part of their content diary this month. But with the global pandemic causing all major sporting events to be cancelled –... Read more »
7 ways to inspire engagement and interaction with video in a (sometimes very lonely) remote world
Back to school? We’ve all heard the statistics and probably know some of them by heart. According to UNESCO, by early April 2020, 1.3 billion learners were staying home as part of country-wide closures in nearly 190 countries. Now that the summer break is winding down or already over in many countries, schools will be... Read more »
How Instyle & Elle Germany utilise video pins on Pinterest
InStyle and ELLE are two of the most iconic women’s magazines in the world. Instyle was first published in Germany in 1999 by Hubert Burda Media, whilst ELLE first appeared in Germany already in 1988, also by Hubert Burda Media. Two years ago, InStyle and Elle were very reliant on Facebook. Like for many publishers... Read more »
