Facebook introduces mid-roll video ads: How should it affect your videos?

Facebook introduce mid-roll ads

Earlier this month, Recode first reported that Facebook will soon begin testing mid-roll video ads. Publishers will have the option to place ads within their social videos. The ad revenue will be split between the platform and the publisher, with Facebook selling the ads at the outset. For many publishers, this new ad format could mark the first opportunity to make revenue off of all the video content they’ve been pushing on Facebook.Read More

PA Group invests in Wochit

We are pleased to announce that PA Group has made a strategic investment in Wochit. PA Group is the parent company of the Press Association (PA), the national news agency for the United Kingdom and Ireland.Read More

Weekly Wochit: The Daily Telegraph puts audience first

The Daily Telegraph is one of the highest-profile, longest-running news outlets in the UK. They’re tuned into the times and have fully embraced social video. Their creators exhibit exceptional prowess when it comes to production, as you can see below. They separate out their coverage to topic-specific pages on social, producing videos targeted at the audiences for each. This piece, for Telegraph Money, has pulled in thousands and thousands of views and almost 200 shares.Read More

Weekly Wochit: USA Today sees success through contact lenses

USA Today is a long-standing news outlet with a strong brand identity. And they have not been shy about pushing their coverage in the social space with video. They know how to catch the attention of social audiences and how to craft a quality video that prompts engagement. This piece demonstrates that prowess, with 1.7 million views, 8,500 shares, over 4,000 comments, and 16,000 reactions.Read More

Weekly Wochit: Slate France has a winning approach

Slate France pursues an aggressive, successful social video strategy. Their videos have a consistent approach that is identifiable for viewers and they share new videos all the time. You can see just how well they’ve honed the craft in this piece about why some people are always late. With 1.3 million views, 16,000 comments and nearly 5,500 shares, it’s a big social win.Read More

The year of the #WochitWin: looking back at 5 of the best

Best #wochitwin social videos of 2016

Throughout 2016, publishers have been producing incredible social videos and finding ever-greater success. To highlight those clips that rocketed to 1 million views or beyond, we introduced the #WochitWin. So many excellent, engaging videos are being made with Wochit, it’s been a challenge to keep up with all of them who’ve hit the mark! In honor of all those smash hits, we’re taking a look back at 5 of our favorite Wochit Wins from 2016.Read More

Weekly Wochit: 15Post succeeds with a video focus

Spanish-language publisher 15Post has a serious video focus. Video is the core of the their content, especially on social, so it’s no surprise they know how to craft an effective social video. This piece about a small device that lets you 3D print from your smartphone captivated audiences and their engagement. The clip has 2.6 million views (making it a bonafde #WochitWin), over 9,000 reactions, 1,500 comments, and a whopping 52,000 shares! That’s a serious hit.Read More

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