How to Choose the Right Media for Your Marketing Videos
Almost half of all marketers (43%) would love to create more video if there were no obstacles like time, resources, or budgeting. And that’s without getting down into the nitty-gritty details of choosing the right media. You can’t just throw up a random video clip and hope it conveys your message enough to get the... Read more »
6 Tips for Turning Infographics into Video
Infographics are great for conveying information. They’re visually appealing and make it easier to convey information to potential customers, even when you’re talking about complex subjects. After all, there’s a reason infographics are so popular and that 84% of companies who’ve used them consider them effective. But just like with any other type of content,... Read more »
The Ultimate Guide to Repurposing Your Existing Content
Content is one of the most valuable tools in a marketer’s arsenal. Year-over-year growth in unique site traffic for leading content marketers is almost eight times higher compared to followers (Aberdeen). The problem is content creation can be a time-consuming process. Every brand wants more custom content, and that’s what customers want too, but while... Read more »
Most Popular
How to Organize Your Content Library
Your business could be drowning in exceptional marketing content, but without a content library, you wouldn’t even know it. The problem for so many marketing teams is that they spend all their time searching for content instead of organizing what they have and creating a content library. A content library is a collection of pre-approved... Read more »
9 Ways to Tap Into the Power of Video to Maximize Your Event’s Exposure
Event marketing and planning can be a challenge, but can be incredibly rewarding when done well. So how can you get the most out of your event? By keeping your audience engaged, interested, and excited. A key to hosting a successful event is to generate buzz, and lots of it. You want people desperate to... Read more »
5 Qualities to Look for in a Video Creation Platform
Developing dozens of new videos a month or year can be time-consuming and complicated. Unless you have your own video production team in-house or you’ve outsourced all of your video content, most marketing teams don’t have the time or ability to create high-quality videos. After all, video creation isn’t as simple as writing a blog.... Read more »
The Top 5 Tools to Create a Marketing Video
You can’t just create a marketing video out of nowhere and nothing; you need help. High-quality video content doesn’t come easy. But how do you meet demand when 85% of customers say they’d like to see more videos from brands? You can do it by using the right tools that you can increase your video... Read more »
7 Characteristics Every Great Content Marketing Video Shares
There’s no doubt that videos rule today’s digital marketing landscape. You can’t escape the need for video content, whether you’re a B2B or B2C organization. There’s a reason why 69% of all global consumer Internet traffic is made up of videos. But what exactly makes a great content marketing video? If you want your video... Read more »
4 Tips for Creating High-Quality Marketing Videos
Not all videos are created equal. While 97% of users who enjoy a video ad will have increased purchase intent, the same can’t be said when a video is poorly done. You don’t want to make something that looks like you filmed and edited it on an old cell phone. That won’t get your brand... Read more »
