No Sport – No Problem! How IPC grew its page followers by 1250% in just a month

No Sport – No Problem! How IPC grew its page followers by 1250% in just a month

Winning, even when the race is cancelled This week the Paralympic Games were due to start in Tokyo. Stories of amazing feats by athletes, competition drama, and video of fans celebrating should have been part of their content diary this month. But with the global pandemic causing all major sporting events to be cancelled –... Read more »

7 ways to inspire engagement and interaction with video in a (sometimes very lonely) remote world

7 ways to inspire engagement and interaction with video in a (sometimes very lonely) remote world

Back to school? We’ve all heard the statistics and probably know some of them by heart. According to UNESCO, by early April 2020, 1.3 billion learners were staying home as part of country-wide closures in nearly 190 countries. Now that the summer break is winding down or already over in many countries, schools will be... Read more »

How Instyle & Elle Germany utilise video pins on Pinterest

How Instyle & Elle Germany utilise video pins on Pinterest

InStyle and ELLE are two of the most iconic women’s magazines in the world. Instyle was first published in Germany in 1999 by Hubert Burda Media, whilst ELLE first appeared in Germany already in 1988, also by Hubert Burda Media. Two years ago, InStyle and Elle were very reliant on Facebook. Like for many publishers... Read more »

The value of company values and how video brings them to life  to inspire employees, customers, and the community

The value of company values and how video brings them to life to inspire employees, customers, and the community

“It is tempting to dismiss corporate value statements as irrelevant, but ignoring them is a mistake.” (MIT Sloan Management Review) The importance of company values “A values-driven culture can fuel organizational growth and attract top talent.” (Gallup) Company values may sound like blah blah to some. But they aren’t. In fact, establishing company values is... Read more »

Can you create the customer-wowing videos that will help your organization evolve?

Can you create the customer-wowing videos that will help your organization evolve?

why the right video creation tool should scale with you as you grow Ahh, being part of an organization – it can be a beautiful thing. You’re part of something bigger than you, you’re on an amazing team, your colleagues got your back, your leaders inspire, and the path ahead is full of promise. At... Read more »

3 powerful ways NGOs can demonstrate impact with video

3 powerful ways NGOs can demonstrate impact with video

“To really measure impact, we need something in addition to beneficiary outcomes.” (World Bank) It is thanks to non-government organizations (NGOs) that so much important work for advancing social, environmental, cultural, and legal change is actuated. Indeed, NGOs epitomize advocacy for a better, safer, fairer world. Since NGOs are typically nonprofit organizations that gain funding,... Read more »

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