Video is widely understood to now be the core content on social media. Even so, some publishers and their leaders remain reluctant to fully commit to social video. Whether that speaks to you directly or your social teams already have your support in exploring video opportunities, 2017 is shaping up to be the year to... Read more

Earlier this month, Recode first reported that Facebook will soon begin testing mid-roll video ads. Publishers will have the option to place ads within their social videos. The ad revenue will be split between the platform and the publisher, with Facebook selling the ads at the outset. For many publishers, this new ad format could... Read more

Text has become a regular component of online video. But why are brands and publishers using text in a video? There are several reasons. In a short video, text can be a bridge, or stitch ideas together so the viewer follows the story from beginning to the end.

We’ve spent the last year taking a close look at social video. From big trends and best practices to practical tips and sharp content, we strove to stake out a place at the front lines of social video in a year when it saw exponential growth. As the year comes to a close, we want... Read more

Throughout 2016, publishers have been producing incredible social videos and finding ever-greater success. To highlight those clips that rocketed to 1 million views or beyond, we introduced the #WochitWin. So many excellent, engaging videos are being made with Wochit, it’s been a challenge to keep up with all of them who’ve hit the mark! In honor... Read more

2016 was a big year for online video, with nearly every media trend resulting in even greater demand. It’s now abundantly clear that publishing brands can no longer ignore video. Publishers and media companies have taken this strategic necessity to heart. In a recent, industry-wide survey conducted by Wochit, video was essentially universal among publishers.... Read more