2016 has been a big year for social video. Popularity continues to increase among consumers. Publishers, brands, and outlets of every shape and size have embraced social video as a critical component of their online presence. We’ve seen numerous trends emerge over the last year as video has grown. Let’s take a look at 3... Read more

We all understand the power of video in today’s world. On social media, on publishers’ sites, everywhere we turn online – video dominates. Its influence on social, especially, can’t be overstated. Video generates 1200% more shares than text and images combined! That’s incredible power.

2016 has been a banner year for social video. Publishers, brands, and outlets of every size and niche have realized how critical video is to social strategy. Take our survey to glean insights on the video-based strategies of your peers and share your own.

The biggest story of the year has inarguably been the U.S. presidential election. From the primaries all the way through the results on November 8th, it has been (and continues to be) one of the most talked about events by publishers all around the globe. Naturally, in this age of online video, coverage in video... Read more

Editors at publishers of every size are facing a big question: how to consistently increase video inventory? Audiences want video content. They want it on social and they want it alongside written content on websites. It’s what builds and retains a following in this video-centric age. But the business guys come to editors asking for... Read more

The old saying goes, “Don’t be a square!” That may still be true…unless you’re talking about social video. As video has become the foremost element of social media, we’ve seen a variety of trends that shift online video away from traditional presentations of video. Among these are the growing popularity of non-traditional aspect ratios. Social... Read more