Media brands and publishers are creating and sharing incredible social videos every single day. The variety – from content to style and beyond – is exciting and, for anyone interested, extremely informative. We’ve pulled together this collection of 10 great social video examples our clients have published this year. Each one is unique, but they... Read more

The Reuters Institute released a new report in late September all about digital publishing. It looks at how a variety of legacy news publishers are adjusting to the new and shifting digital landscape. Naturally, online video is a major component of their findings. We’ve seen publishers of every size and history turn to online video,... Read more

It’s hard to dispute that Facebook is the king of social. It’s where just about every publisher, brand, and outlet in the world goes to connect with new audiences. A key method to building those connections is through video. Facebook touts over 8 billion daily video views, an enormous number. As a platform, they have... Read more

We all know that calls-to-action (CTAs) are an important part of social video. What do you want your viewers to do next? Share your video? Follow your page? Go to your website? A CTA is a great way to prompt your audience’s next step. While CTAs are good for all kinds of actions, as noted,... Read more

News publishers are not strangers to video. From traditional broadcasting to video on content on their websites, many news organizations – regardless of their size – have a history with the moving image. Despite this familiarity with video, some publishers are uncertain about utilizing social video. Can the short length and playful snippets be reconciled... Read more

Publishers and brands of every size are wise to the importance of video for their strategies. Be it social videos or content hosted on their own sites, audiences want video content. Keeping up with the demand can seem intimidating. How can a publisher be expected to constantly produce and share videos without seeing their expense... Read more