Health and lifestyle magazine Prevention has a robust social video strategy. They tackle a variety of subjects relevant to their followers, providing the insight info they’re known for through a regular rotation of videos. This Wochit-made piece looks at foods that can cause anxiety is a great example of the publisher’s approach to social video.... Read more

Hot new technology always generates a ton of buzz on social, and perhaps nothing drives as much interest as a new iPhone. Legacy broadcaster and news publishing giant CBS recently shared a social video all about the iPhone 7 last week. And the response has been otherworldly! This Wochit-produced clip is currently sitting at 9.2... Read more

Science and technology publisher New Scientist had a video smash recently. Their social video covering new research suggesting dogs can understand what people say has entered the stratosphere. Created by journalist Sam Wong, the piece has 5.5 million views, 19,000 reactions, almost 6,000 comments and a staggering 65,000 shares! And these numbers continue to grow... Read more

Legacy news giant CBS offered up a heartwarming tribute on social this week. Following comedian Gene Wilder’s death on Monday, they put together this piece looking at his tragically short marriage to Gilda Radner. The video, created by Christina Capatides and Jenny Earl, connected with viewers who were touched by Wilder’s passing. This is reflected... Read more

Men’s Health is regularly creating social videos that tap directly into their audience. From workouts to recipes and more, the publisher knows what content their followers want. A recent look at muscle-building vegan foods was tied to Olympic weightlifter Kendrick Farris, couching the listicle video in the trending conversation around the Olympics. With nearly 3,000... Read more

Essence cleared some enormous engagement numbers on Facebook with their social video all about Olympic gymnast Gabby Douglas. Almost 4 million views and 60 thousand shares, as well as more than 60 thousand reactions and 4 thousand comments, they clearly know the kind of content their audience wants and responds to!