Essence recently pushed out a striking, unique social video to commemorate President Obama’s final day in office. The look back at his inaugural celebrations highlighted performances, celebrity remarks, and, of course, the former president himself. Essence tapped into the ongoing conversation about American politics with a positive spin, and their audience embraced it. This piece... Read more

Spanish-language magazine Padres e Hijos (Fathers & Sons) had a huge hit on Facebook this month. This social video looks at 7 simple things that can help you child have a good time a school, tapping directly into the concerns and interests of their target audience. The response has been fantastic; already the piece has over... Read more

USA Today’s imprint Humankind is focused on feel-good stories. They push out video content about positive acts, inspirational stories, and the like. In this recent piece about a feline midwife for a pregnant goat, the power of positivity is on display. The video already has 21 million views, over 9,000 comments, 44,000 reactions, and a... Read more

The Daily Telegraph is one of the highest-profile, longest-running news outlets in the UK. They’re tuned into the times and have fully embraced social video. Their creators exhibit exceptional prowess when it comes to production, as you can see below. They separate out their coverage to topic-specific pages on social, producing videos targeted at the... Read more

USA Today is a long-standing news outlet with a strong brand identity. And they have not been shy about pushing their coverage in the social space with video. They know how to catch the attention of social audiences and how to craft a quality video that prompts engagement. This piece demonstrates that prowess, with 1.7... Read more

Slate France pursues an aggressive, successful social video strategy. Their videos have a consistent approach that is identifiable for viewers and they share new videos all the time. You can see just how well they’ve honed the craft in this piece about why some people are always late. With 1.3 million views, 16,000 comments and... Read more