What is your nonprofit’s mission statement? Can you recite it off the top of your head? Your mission statement is the foundation of your nonprofit’s marketing and communication so, in an ideal world, you and all your employees, donors, and volunteers should know exactly what it is. Unfortunately, few nonprofits pay attention to their mission... Read more

Video is one of the most essential pieces of an NGO’s marketing strategy. According to a 2019 Nonprofits Communications Trends report, when asked the responsibilities they would assign a new hire, the top responses from survey participants were social media, content creation, and video. Even YouTube recognizes the growing need for video in the nonprofit... Read more

Securing funding and networking are among the top challenges for NGOs and charities. After all, your organization won’t exist without money. Yet, according to well-known activist and fundraiser Dan Pallotta, non-profit organizations are often criticized for spending too much money on advertising and marketing. While people don’t want their donations going to advertising, it can... Read more

Fundraising…has there ever been a more intimidating word? If you’re a nonprofit or charity, it’s a word that you’re all too familiar with, and it’s been responsible for some of your greatest victories and worst defeats. The reality is that getting people to give philanthropically isn’t easy, and though overall giving is continuing to increase—up... Read more

There are more than 1.5 million nonprofit organizations registered in the U.S. And those organizations are using content marketing at impressive levels. According to the Content Marketing Institute, 76% of nonprofit marketers are using content marketing to help them acquire new donors, engage with their community, build brand awareness, and retain donors. Unfortunately, research shows... Read more

“Social video” is the topic du jour for publishers, brands, marketers, and anyone else looking to find success on social media. Throughout the last year, we’ve seen the pivot to video become the focus of most organizations seeking online success.