The value of a strong Facebook presence is well-known to publishers. As the largest social network in the world, you are sure to find your target audience on Facebook, as well as countless potential audiences to tap into. Getting those users engaged with your content is the key to social. But trying to make a... Read more

Most publishers focus their social video strategy on Facebook, however, if you are targeting snake people, Snapchat just has to be on your radar. Did you know that Snapchat now racks up a whopping 10 billion views per day? That’s up from 8 billion in February of this year, and the bulk of that activity... Read more

Text has become a major component of many social videos, and using text well is only becoming more relevant on that biggest of social networks. Why? New data from a variety of publishers, including the international ad agency MEC, suggests that as much as 85% of all Facebook video is watched without sound.

Viral videos have become a staple of social media. Seemingly every week, a new video (or a few) spread like wildfire across social, and whether they’re funny, touching, or just offer a big “wow,” everyone is watching, sharing, and talking about them. Many of these viral clips take off organically and are not the product... Read more

Making an emotional impact – invoking a strong emotional response is an important part of marketing. It creates particular associations with your brand, motivates actions like following or purchasing, and makes lasting impressions on your audience. There’s no better format for tapping into emotion than video. It let’s you utilize all the elements of other formats... Read more

There was a time when a CEO having a public presence on social media, and in branded videos in particular, was thought to be a risky proposition. Could an off-message (or off-color) post damage a company’s reputation, upset employees, or drive away consumers? While that concern isn’t unfounded, the thought process around CEO videos on... Read more