
Video Insider Blog
Even for news publishers, emotion is the key to social video
The Reuters Institute for the Study of Journalism recently published a fascinating report on The Future of Online News Video. It takes a hard, statistical look at news video and news publishers online and in the social space. There’s a wealth of valuable data for news organizations and video creators, but one of the biggest... Read more
CBS News scores a hit with Hillary
Like every news publisher big and small, CBS News is steeped in coverage of the U.S. presidential election. This week they crafted a masterful social video with Wochit. It looks at the history of female political pioneers in the context of Hillary Clinton becoming the first female presidential nominee of a major party in the United... Read more
A Different Kind of Workout High
Today, we’re looking at a hit from NowThis, a social-based and video-focused publisher. Over a variety of pages on all the major platforms, they tackle everything from breaking news to fine cocktails. They recently published a video about a unique new gym in San Francisco on their Facebook page NowThis Weed that proved to be a success, racking... Read more
Introducing the Publisher’s Guide to Social Video
Today we are pleased to share The Complete Guide to Social Video 2016. Video has become the most popular and powerful type of content on social. Media companies and publishers of all sizes know that a smart video strategy has to be the foundation of social success. Our feeds are flooded daily with social videos,... Read more
The Habits of Happy Couples
We’re highlighting a great new piece from Women’s Health this week!
How to Create Videos that People Will Share
Facebook recently announced major updates to their News Feed that have big implications for publishers. Content shared by users’ friends and family will rank higher, appearing higher in feeds. Content that Facebook’s algorithms believe you’ll find informative and entertaining – regardless of its source – are also being prioritized in this update. These updates mean publishers... Read more
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