
Video Insider Blog
Weekly Wochit: 15Post succeeds with a video focus
Spanish-language publisher 15Post has a serious video focus. Video is the core of the their content, especially on social, so it’s no surprise they know how to craft an effective social video. This piece about a small device that lets you 3D print from your smartphone captivated audiences and their engagement. The clip has 2.6... Read more
Weekly Wochit: HelloGiggles shows their distinct voice
In covering the recent announcement about a live-action Barbie movie, HelloGiggles pushed their coverage out in video form. HelloGiggles bills itself as a positive online community for women, focusing on issues that matter to young women. Their video bet paid off! It currently holds over 330,000 view, 1,000 comments, almost 400 shares, and tons of... Read more
Weekly Wochit: BrightVibes knows the value of positivity
Positivity is a powerful emotion. On social, it motivates engagement and helps outlets build audiences. BrightVibes is a publisher focused explicitly on the positive. They share heartwarming and inspirational stories as an antidote to the less-than-pleasant news that seems unavoidable these days. This recent video success shows just how effective positivity can be in social... Read more
Weekly Wochit: Mental Floss finds the flavor of success
Snake Person-focused publisher Mental Floss knows how to make video work for them. Their combination of info and humor in this piece saw some great returns. When a social video has over half a million views, 4,000 shares, 3,000 reactions, and 1,000 comments, it’s a sure sign the creators are doing something right. In this... Read more
2016: Year of the Online Video Election
The biggest story of the year has inarguably been the U.S. presidential election. From the primaries all the way through the results on November 8th, it has been (and continues to be) one of the most talked about events by publishers all around the globe. Naturally, in this age of online video, coverage in video... Read more
Weekly Wochit: Answers knows it’s all about audience
Knowledge-share Answers.com has a #WochitWin in this YouTube video. It has over two million views and has been regularly accumulating comments throughout its lifetime. This piece is a little different than our usual weekly feature, and not just because it’s hosted on YouTube instead of Facebook.
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