Wochit announced today that it has been selected by Mindshare North America, a WPP company, to be an Action Partner of THE LOOP, Mindshare’s Adaptive Marketing system, to create content in conjunction with Mindshare Entertainment.

What is your nonprofit’s mission statement? Can you recite it off the top of your head? Your mission statement is the foundation of your nonprofit’s marketing and communication so, in an ideal world, you and all your employees, donors, and volunteers should know exactly what it is. Unfortunately, few nonprofits pay attention to their mission... Read more »

The most important decision you make in creating a video is the story. It’s more important to pick a subject or angle that will elicit an emotional reaction than to know how to make sophisticated technical edits. But there are still some stylistic choices to keep in mind that work better than others. Let’s take... Read more »

A video can only be as great as the sum of its parts. Keeping your content varied and fresh is a big part of the equation, as you’re constantly battling short attention spans and a deluge of other content in social feeds. Thankfully, there are numerous ways to make sure your videos stand out! Video infographics keep... Read more »

Throughout 2016, publishers have been producing incredible social videos and finding ever-greater success. To highlight those clips that rocketed to 1 million views or beyond, we introduced the #WochitWin. So many excellent, engaging videos are being made with Wochit, it’s been a challenge to keep up with all of them who’ve hit the mark! In honor... Read more »

Square videos are quickly becoming the hot format on social. In Q2 of this year, they averaged 137% more views than their horizontal cousins on Facebook. Engagement numbers are soaring for square videos, alongside those views. Below, we have 5 recent examples of excellent, Wochit-made square videos to help you and your team find inspiration.... Read more »