Text overlay is a crucial part of social videos now, as it allows viewers to easily digest content regardless of how and where they’re taking it in. It tells your story for viewers watching on mute, reinforces key points for those with the sound on, and generally makes mobile viewing a simpler experience. Now, we’ve... Read more »

“Social video” is the topic du jour for publishers, brands, marketers, and anyone else looking to find success on social media. Throughout the last year, we’ve seen the pivot to video become the focus of most organizations seeking online success.

The Reuters Institute for the Study of Journalism recently published a fascinating report on The Future of Online News Video. It takes a hard, statistical look at news video and news publishers online and in the social space. There’s a wealth of valuable data for news organizations and video creators, but one of the biggest... Read more »

Text has become a regular component of online video. But why are brands and publishers using text in a video? There are several reasons. In a short video, text can be a bridge, or stitch ideas together so the viewer follows the story from beginning to the end.

The pivot to video dominated 2017. We spent the year coring big trends and best practices to help creators produce the effective, exciting videos for social and their own sites. With countless new publishers, media companies, and brand fully embracing video, interest was high in creative tips and guides. We’re looking back at some of... Read more »

TODAYonline is a Singapore-based international news outlet with a mobile-first strategy. They use Wochit for their video needs both across social media and on their own site. This piece from just last week has proven a hit on Twitter, and was cross-posted to TODAY’s Facebook and used on their website.