It’s almost game time!
The Super Bowl is almost here and that means GREAT commercials are on their way. It’s by far the most wonderful time of the year when it comes to advertising, and everyone should jump on board by creating a Super Bowl-worthy video.
There’s just one problem, a Super Bowl ad is far too expensive and requires too high of a production value for the average company, right?
There’s no doubt that Super Bowl videos are flashy and can cost millions of dollars and involve months of work, but you too can create impactful videos without breaking the bank. You just need a little creativity and to have the right tools on hand.
Super Bowl Video Qualities
Before you jump head-first into creating your one-of-a-kind Super Bowl-worthy video, let’s take a look at what it takes to make these entertaining productions. There are many qualities that make Super Bowl ads so great, and you need to consider each and every one before getting started.
- Be Original: Your story is always original, so keep it in mind when creating your video. For example, Sprint did this well using entertaining AI robots to point out that Sprint is the best network with facts, figures, and humor.
- Evoke Emotion: Emotion can be used to draw your viewers in, to share your brand message, and to evoke powerful feelings associated with your company. Toyota did this best during the 2018 Super Bowl when they shared the journey of a Paralympic athlete on her way to a gold medal. This commercial was touching, inspirational, and thought provoking.
- Use Humor: Humor is a powerful tool that enhances viewers’ enjoyment when done correctly. For example, last year’s Doritos commercial featured a rap battle between two celebrities to demonstrate how Doritos are the best.
- Tongue-in-Cheek: You don’t have to be obvious to get your point across. Just take a look at the Febreze commercial all about “The Only Man Whose Bleep Don’t Stink.” They never directly say how Febreze cuts back on smells, but it’s heavily implied.
- Cute Animals: You can never go wrong with animals. Just take a look at this Subaru commercial where dogs replaced humans as drivers, car washers, and kids. It was adorable.
- Parody: It’s perfectly acceptable to parody other popular movies, commercials, or TV shows as long as it’s in good taste. Tide did this perfectly in 2018 when they shared a commercial that parodied other well-known commercials with the phrase, “It’s a Tide Ad.”
- Element of Surprise: Don’t be afraid to go out-of-the-box when it comes to your video and surprise your audience with the unexpected. Budweiser did this well when their Super Bowl commercial ended up having nothing to do with beer and instead focused on their disaster relief efforts.
- Feature Celebs: The power of a celebrity cannot be overstated. And even if you’re not Amazon Alexa with the ability to bring in a handful of celebs for your commercial, you can bring in a “celebrity” within your industry to talk about your product or service.
Your goal should be to leave your audience with something to talk about. After just 30 seconds or less, your viewers should leave the video saying, “Wow! That was awesome. I’ve got to share that with my friends.” That’s when you know you’ve made a Super Bowl-worthy video. Get more insight into creating killer marketing videos here.
How to Achieve a Super Bowl Video on a Budget
So, how do you create one of the fantastic videos we shared above on a budget? It’s not as impossible as you think.
You don’t have to reinvent the wheel when it comes to creating a Super Bowl-worthy video. You can replicate the same formats as successful videos in the past. In this way, you can take something that you know already works well and build upon it with your own story. This saves money and keeps you from risking your time and energy creating a video that could be a flop.
To achieve a Super Bowl-worthy video on a budget, you need:
1. A Great Story
Just as we shared above, your Super Bowl video needs to have the qualities of a great story that people want to watch. This requires you to be creative and write out a script that incorporates the most popular elements that fit your brand.
Just remember that you don’t need to nor should you throw in everything and the kitchen sink. You can mix cute animals with emotion but you shouldn’t also then try to throw in humor and parody. Decide on the direction of your video and then add in the elements of your story that help you toward your end goal.
2. Powerful Media
One thing you’ll notice in every Super Bowl video we shared above is that they all used professional and powerful video clips, images, and music tracks. These are the key elements of a Super Bowl commercial and vital to your success.
Take advantage of free and licensed media content libraries to put together your final product. This will save you money on high-value production costs. You obviously can’t pay millions to hire a celebrity, but can find great clips and images to use that may feature celebs or ask for a celebrity within your industry—even if that’s your CEO—to make a guest appearance.
3. The Right Tools
The right tools can make a huge difference when it comes to creating videos on a budget. In particular, you want to be careful when it comes to choosing your video creation platform. Look for a platform that:
- Is all inclusive, offering templates, content, editing, distribution, etc.
- Offers a library of premium content that you can use as needed.
- Includes ready-made videos and storyboards to guide you throughout the creation process.
- Has advanced editing capabilities for a professional-looking final product.
- Incorporates social media integrations that make it easy to share and get your video out to your audience.
A video creation platform such as Wochit makes designing your own Super Bowl-worthy video a simple step-by-step process that takes you from ideation to audience in less than 20 minutes. With cutting edge technology, anyone can create a powerful video on a budget.
4. The Right Timing
Getting the timing right for publishing your video is critical if you want to grab your viewers’ attention. Since the day of the Super Bowl might be too saturated, consider publishing your video in the days preceding the event. If you decide to post after, perhaps using inspiration from one of the Super Bowl ads or from the game results, consider using a video creation platform for the quickest possible turnaround without compromising on quality.
You don’t need to spend millions of dollars or months of work to make an impactful video with the ability to go viral. You just need the know-how, a little creativity, and the right tools.
Let Wochit help you get Super Bowl ready. Contact us today!