You may be wary about starting a video content marketing program at your company because it seems too time-consuming and resource-intensive. Creating a new video from scratch every time, and to produce the quality and quantity to be effective, would take up all your resources, leaving you no time to handle other marketing initiatives.
Instead of creating new videos, you can create a template once and then just “plug and play.” By standardizing the video creation process, you streamline your video content strategy.
Reasons to Make a Format for Your Videos
The more content you have on the internet, the better, but it can be hard to come up with new ideas on a regular basis. A neat aspect of video creation is you can take a single piece of content and turn into multiple videos.
Let’s say you have a few social video statistics you’d like to share with your audience. You can create a listicle, Q&A, and how-to video on the same statistics. All you have to do is take your text and visuals and upload them into each template.
Following a video format also helps to create consistency, which is imperative for brand recognition.
As you develop a format, remember to keep it consistent with your other marketing materials. Follow your brand guidelines – use your brand’s colors, font, logo/icons, etc.
After your audience has watched several of your videos that follow the same format or template, they will start to associate that format with your brand. With or without a logo in the corner of the video, they will recognize your brand’s look and feel, and you’ll become imprinted into their minds.
Using templates and formats expands brand awareness and simplifies video creation. To further streamline your video creation process, use a video production platform that gives you access to ready-made templates. You’ll also want to make sure this platform allows you to make and save your own formats.
Types of Templates to Create
You can create multiple templates to work from. Think about your audience and the formats they will most appreciate. For example, if you’re marketing a cleaning products company, you’ll definitely want to publish how-to and Q&A videos.
Here’s a look at 7 formats you can create templates for. Any time you want to use one of them, you’ll have a go-to template to start from, making the video creation process much smoother.
Interview or Q&A
Audiences love getting helpful answers to their questions. Q&A video formats are especially ideal for solo videos where a single person answers questions that have been submitted by customers.
This video format is short and sweet. Spend 30 to 60 seconds talking about a new promotion you have running and inform your customers of how to take advantage of it.
Everyone wants free stuff. Create a format that engages the audience by offering free gifts. Encourage everyone to comment and share the video to earn a chance to win whatever it is that you’re giving away.
When creating a how-to video, remember everyone wants to know ‘how-to’ do something in the least amount of time as possible. Make sure the format you follow cuts out all unnecessary content. Have a short introduction and then cut straight to the part of actually showing them how to do something.
This is another format that audiences really enjoy. It’s also another one that needs to be straight to the point. Explain what you’re going to cover and then dive right into the list.
Every brand needs at least one news story video format. This is the template you’ll use when telling a story about your brand. For example, let’s say Company A partners with Company B. A news story video format is an excellent way to distribute a visual press release of the partnership.
Make Sure the Video can Play Everywhere
Research the platforms you want to publish your social videos on before you make your templates. You don’t want to create a template for Instagram only to find out it’s not compatible with the platform’s format requirements. Ideally, you’ll need templates for Facebook, Instagram, Twitter, YouTube, and your own website. Most platforms allow you to publish .mp4, .flv, and .wmv at a high quality.
According to Cisco, 82% of consumer internet traffic will be comprised of people watching videos by 2021. Now, more than ever, your company needs to target its audiences with videos. Start building your video marketing program today by using templates to create your company’s videos.