Content planning, creation, and publishing can take a great deal of time and resources, which is why 32% of marketers rate their own content creation workflow between “fair” and “poor”. But it doesn’t have to be that way if you have the right tools and know-how.
Repurposing your existing content is one of the easiest ways to simplify your content creation workload. Check out our article, “The Ultimate Guide to Repurposing Your Existing Content” if you don’t believe us.
Still, that doesn’t mean that you shouldn’t look for ways to make your content marketing even simpler. That’s where tools come into play. When used correctly, these practical applications can help give your existing content new life in no time at all.
Tools to Consolidate and Plan
The first step to repurposing your existing content is to create an organized database of the content you have to work with. This is where a tool can be invaluable for keeping your organized and on top of your work.
Airtable is an online app that’s far better than any spreadsheet you could make on your own. You can use it to track content ideas, create plans, and set out a work order for repurposing your content into whatever format or distribution is most valuable to your target audiences. It’s a flexible tool that makes it easier to handle your entire content process via lists and keywords that make it simple to search, optimize, and stay on track.
There’s both a free and paid version, which you can find here.
Tools to Create
After planning, you need help creating your repurposed content. This is by far the most time-consuming part of the process, so the more your tool does, the better. Here are a few of our favorites.
Paperli is a service that gathers links from Twitter and organizes those links into a virtual paper for reading. Basically, it’s a tool that automatically creates an online newspaper from sources you choose via Twitter username, tags (#bacon), lists, or advanced Twitter search. You can create a home page as well as sections for travel, business, technology, and popular hashtags.
Then, from your free newspaper, you can create videos of your top content and include those shared videos in the paper.
Canva is a simple tool for helping you create reusable templates that transform your content into infographics. They have an entire library of graphics, photos, and icons that you can put together in endless ways to create image-centric repurposed content. Canva even has resources for color, design, photo editing, and fonts. No design skills are necessary to use Canva to repurpose your content into something new and unique.
Get started for 30 days for free and then check out their pricing plans.
Wochit is a platform that streamlines video creation from start to finish. The platform has templates for easier video creation, a media library, editing tools, and more. With Wochit, it’s easier than ever to create, publish, and upload videos repurposed from your blog, social media, website, case studies, and more. A predictive video platform, Wochit can help you scale your video production and go from idea to audience with beautiful videos that look professional.
Learn more about getting started by contacting Wochit for a price and plan.
Tools to Publish
Once you’ve created your repurposed content, you need to get it online and out to your audience. To do that effectively, you need distribution tools that help you publish and share your new content with as many people as possible.
LinkedIn Slideshare is a hosting service for professional content. You can use this tool to host your presentations, infographics, documents, and videos, and then share that content with other professionals in your industry. This is the ideal tool for publishing business-specific content that wouldn’t fit on any other platform such as Facebook, Twitter, or YouTube.
It’s free to use and helps you reach millions of people with your PowerPoints, case studies, and more.
Meet Edgar can be your best friend when it comes to scheduling, managing, and republishing your new video content. It makes it simple to schedule posts on social media, even allowing you to create a library (grouped by category) for automatic reposting over time. And since Meet Edgar starts reposting automatically whenever your library runs out, it means you never miss a post in your queue.
Check out how much Meet Edgar costs here.
Repurposing your existing content is one of the best ways to save time and money while reaching a wider audience. Just make sure you have the right tools on your side to simplify the planning, creation, and publishing process.