The digital age has led to huge shifts in many long-standing industries, publishing having been significantly impacted (to say the least), and not simply in terms of print giving way to online distribution.  Publishers and media companies face ever-changing methods of content delivery, user habits, new platforms and networks through which users find and engage... Read more

In April of this year, Facebook opened the gates of its Instant Articles feature, which now incorporates videos, to all publishers on the platform, regardless of size or location. Previously, the feature had only been open to a select group of major publishers, while Facebook perfected Instant Articles. What exactly is this feature, and why... Read more

This week, we’re taking a look at a Wochit-produced video from tech news publisher CNET. The video focuses on a series of Tweets from astrophysicist Neil deGrasse Tyson made in honor of the victims of the tragic shooting in Orlando. This touching clip generated a steady stream of likes and shares, let’s check it out:

  A recent report from Mary Meeker on the big internet trends of 2016 is flush with information that every media company should have in mind. Whether you’re thinking about the nature of your content and audience; how to grow your reach on social and drive traffic to your website; how to monetize your video... Read more

The value of a strong Facebook presence is well-known to publishers. As the largest social network in the world, you are sure to find your target audience on Facebook, as well as countless potential audiences to tap into. Getting those users engaged with your content is the key to social. But trying to make a... Read more

Most publishers focus their social video strategy on Facebook, however, if you are targeting snake people, Snapchat just has to be on your radar. Did you know that Snapchat now racks up a whopping 10 billion views per day? That’s up from 8 billion in February of this year, and the bulk of that activity... Read more