Rainbows Shine Through

This week, we’re taking a look at a Wochit-produced video from tech news publisher CNET. The video focuses on a series of Tweets from astrophysicist Neil deGrasse Tyson made in honor of the victims of the tragic shooting in Orlando. This touching clip generated a steady stream of likes and shares, let’s check it out:

This piece shows the power of simplicity, only using three still images bookend the tweets the video is all about. Both introductory images – of Neil deGrasse Tyson and a bright rainbow – visually establish the focus of the video, and complement the text overlay.

As the precisely one-minute clip moves on to what Tyson shared on Twitter, they let this focal content speak for itself. Viewers are already reading these tweets, so there’s no need to clutter the screen with additional text.

Animating the individual tweets, as well as the background, gives the video momentum that simple static shots of the tweets might lack. And while this clip functions fully without audio, the gentle background music is perfectly suited and uplifting, given the tragic context.

CNET closes the video with a big, striking visual (pulled from Tyson’s tweets), before hitting the brief exit branding. Start to finish, a well-crafted, effective video tailored perfectly to social media.

Check back next week as we break down another outstanding piece made with Wochit.

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