Publishers and brands of every size are wise to the importance of video for their strategies. Be it social videos or content hosted on their own sites, audiences want video content. Keeping up with the demand can seem intimidating. How can a publisher be expected to constantly produce and share videos without seeing their expense... Read more

Men’s Health is regularly creating social videos that tap directly into their audience. From workouts to recipes and more, the publisher knows what content their followers want. A recent look at muscle-building vegan foods was tied to Olympic weightlifter Kendrick Farris, couching the listicle video in the trending conversation around the Olympics. With nearly 3,000... Read more

E-mail newsletters are making a huge comeback. They’ve come a long way from the old days of plain text, now incorporating video, images, and compelling CTAs. Almost every major publisher and brand now puts one to use in their marketing strategy, and it appears to be paying off.

Essence cleared some enormous engagement numbers on Facebook with their social video all about Olympic gymnast Gabby Douglas. Almost 4 million views and 60 thousand shares, as well as more than 60 thousand reactions and 4 thousand comments, they clearly know the kind of content their audience wants and responds to!

Emotion is the driving force of storytelling in video. Being emotionally engaged keeps viewers watching and also prompts social actions like sharing, commenting, and liking. Viewers desire and respond to emotional experiences, and recent research shows that this is true for all video on social – including those created by hard news organizations.

Earlier this week, online publisher NowThis Election shared a video highlighting Will Smith’s recent comments speaking out against Donald Trump. They’ve clearly done something right, because this Wochit-made news video has racked up almost 2 million views and nearly 14 thousand shares alongside more than 21 thousand “likes” and over one thousand comments. Talk about... Read more