One of the biggest shake-ups that social video has produced regards aspect ratios. Standard horizontal is no longer the only format acceptable to viewers. New Scientist has embraced the increasingly popular square format in its social videos, to great success. This Wochit-made piece about a robot at the Great Barrier Reef has 300,000 views, hundreds... Read more

HuffPost Italia tapped into the power of inspiration last week. Their social video about wheelchair fencer Bebe Vio as a big hit. The Wochit-made piece currently has over 250,000 views, 4,000 reactions, and over 2,000 shares! The story of the Paralympic gold medalist really caught the attention of the social media audience.

German publisher stern saw the opportunity for great social video in one couple’s out-of-the-ordinary pet. The unusual subject captivated viewers, scoring the publisher over 100,000 views and 400 reactions, 70 shares, and nearly 200 comments on this Wochit-made video. That kind of engagement – especially shares and comments – is the best way to reach... Read more

German publisher Spiegel Online spotted a great social video opportunity in the skies over Iceland, recently. The wondrous natural phenomenon of the Northern Lights lit up the night, and social channels the world over. This Wochit-made video tapped that interest. With over 3,000 shares, 26,000 reactions, 600,000 views, and 2,000 comments, this social video has... Read more

Animals are always a popular subject in social videos, even moreso  when they are babies. A recent video from CBS News shows just how strong that interest is. This Wochit-made video currently has 69 million views, nearly half a million reactions, over 150,000 comments, and a truly staggering 870,000 shares! Engagement on this level is... Read more

A Plus is a publisher of positive journalism. Their content is focused on good news and heartwarming stories. This feel-good focus works well for their social video efforts. Emotional resonance is key to engaging social viewers, and positive emotions garner the biggest response. Ashton Kutcher, one of the founders of A Plus, pushed this video... Read more