The old saying goes, “Don’t be a square!” That may still be true…unless you’re talking about social video. As video has become the foremost element of social media, we’ve seen a variety of trends that shift online video away from traditional presentations of video. Among these are the growing popularity of non-traditional aspect ratios. Social... Read more »

Creating studio-quality, original video content has always been difficult, slow, and expensive. The process hasn’t changed for decades, and publishers of all sizes struggle to find ways to be successful with original video content — but most fail. Albert Einstein once said that insanity is “doing the same thing over and over again and expecting... Read more »

Whether you’re a major news publication or blogger, you need to know how to tell an engaging story. Wochit is a video creation platform that allows you to bring your story to life in 15 minutes using a combination of automation and human touch. We asked Drew Berkowitz, the SVP of Partnerships for Wochit, to... Read more »

The verdict is in: According to Google researchers, humans now have an average attention span shorter than a goldfish. That’s less than eight seconds. People won’t even wait “the blink of an eye longer” than they deem acceptable for web content to load, get interesting, or otherwise grab their attention. How can you fight this goldfish... Read more »

It’s almost game time! The Super Bowl is almost here and that means GREAT commercials are on their way. It’s by far the most wonderful time of the year when it comes to advertising, and everyone should jump on board by creating a Super Bowl-worthy video. There’s just one problem, a Super Bowl ad is... Read more »

Publishers today have a plethora of platforms to choose from when they plan their video strategy. But when it comes to selecting the right platform for monetising video, Facebook and YouTube have long been the most popular alternatives. But they’re not the only player in the monetisation playground… Twitter is still primarily seen as a... Read more »