Hot new technology always generates a ton of buzz on social, and perhaps nothing drives as much interest as a new iPhone. Legacy broadcaster and news publishing giant CBS recently shared a social video all about the iPhone 7 last week. And the response has been otherworldly! This Wochit-produced clip is currently sitting at 9.2... Read more »

Editors at publishers of every size are facing a big question: how to consistently increase video inventory? Audiences want video content. They want it on social and they want it alongside written content on websites. It’s what builds and retains a following in this video-centric age. But the business guys come to editors asking for... Read more »

2016 has been a banner year for social video. Publishers, brands, and outlets of every size and niche have realized how critical video is to social strategy. Take our survey to glean insights on the video-based strategies of your peers and share your own.

2016 has been a big year for social video. Popularity continues to increase among consumers. Publishers, brands, and outlets of every shape and size have embraced social video as a critical component of their online presence. We’ve seen numerous trends emerge over the last year as video has grown. Let’s take a look at 3... Read more »

In covering the recent announcement about a live-action Barbie movie, HelloGiggles pushed their coverage out in video form. HelloGiggles bills itself as a positive online community for women, focusing on issues that matter to young women. Their video bet paid off! It currently holds over 330,000 view, 1,000 comments, almost 400 shares, and tons of... Read more »

2016 was a big year for online video, with nearly every media trend resulting in even greater demand. It’s now abundantly clear that publishing brands can no longer ignore video. Publishers and media companies have taken this strategic necessity to heart. In a recent, industry-wide survey conducted by Wochit, video was essentially universal among publishers.... Read more »