We’re highlighting a great new piece from Women’s Health this week!

Short-form video is the focus of many publishers and brands on social right now, as it has proved to be such a successful format. Many elements that make for a successful video are true of both long-form and short-form. But there are special considerations to take with short-form, given its brevity and social target. Here are... Read more »

Earlier this week, online publisher NowThis Election shared a video highlighting Will Smith’s recent comments speaking out against Donald Trump. They’ve clearly done something right, because this Wochit-made news video has racked up almost 2 million views and nearly 14 thousand shares alongside more than 21 thousand “likes” and over one thousand comments. Talk about... Read more »

Today, we’re pleased to announce a partnership with the world’s largest platform for social change, Change.org. With Wochit’s platform, they are pursuing a strategy to increase social impact through online video. Change.org has begun implementing Wochit to create content for their audiences in the UK, Germany, Italy, Spain, France, Indonesia, and the United States, with... Read more »

E-mail newsletters are making a huge comeback. They’ve come a long way from the old days of plain text, now incorporating video, images, and compelling CTAs. Almost every major publisher and brand now puts one to use in their marketing strategy, and it appears to be paying off.

News publishers are not strangers to video. From traditional broadcasting to video on content on their websites, many news organizations – regardless of their size – have a history with the moving image. Despite this familiarity with video, some publishers are uncertain about utilizing social video. Can the short length and playful snippets be reconciled... Read more »