The most important decision you make in creating a video is the story. It’s more important to pick a subject or angle that will elicit an emotional reaction than to know how to make sophisticated technical edits. But there are still some stylistic choices to keep in mind that work better than others. Let’s take... Read more »

What is your nonprofit’s mission statement? Can you recite it off the top of your head? Your mission statement is the foundation of your nonprofit’s marketing and communication so, in an ideal world, you and all your employees, donors, and volunteers should know exactly what it is. Unfortunately, few nonprofits pay attention to their mission... Read more »

A successful NGO or charity requires great people to be involved. Unfortunately, volunteer recruitment can be difficult. Only 25% of the adult U.S. population volunteers and, on average, they only spend about 52 hours per year volunteering (NP Source). The good news is that your organization can effectively encourage recruitment with the right marketing tactics—the... Read more »

Amazon is deploying drones, Facebook is going video, and Google is surely working on a T-1000 prototype as we speak. 2013 has been a year where technology literally dominated our news feeds. We read about the new iPhone on our old iPhones and watched YouTube videos from every screen in the house. Digital video alone... Read more »

The quest to make it real-time, relevant CEO of Wochit, an Israeli startup that produces topical videos for Web publishers, agencies and marketers This 30-person company produces hundreds of videos daily around breaking news and topics that are trending online. The videos in turn become content for Web publishers like Yahoo and AOL and brands—either... Read more »

Oxygen Two is a video-centric online community of millennials focused on the “beauty of everyday life.” The stories they share cover topics from lifestyle to food to health and beyond. This recent video shows off their knack for finding stories that tap directly into the interests of their millennial followers. And it shows that a... Read more »