Media Shops Try New Tricks in Branded Content

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The quest to make it real-time, relevant

CEO of Wochit, an Israeli startup that produces topical videos for Web publishers, agencies and marketers

This 30-person company produces hundreds of videos daily around breaking news and topics that are trending online. The videos in turn become content for Web publishers like Yahoo and AOL and brands—either directly or through their agencies. Speed is Wochit’s biggest selling point, as it can churn out a video in as little as 10 minutes. That real-time quality is a big part of the appeal for Colin Kinsella, North American CEO of Mindshare, an early customer.

Article courtesy of www.adweek.com.

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      Your information will be handled with respect. By clicking submit you agree to allow Wochit to store the above info for contact purposes. See our Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

      EXCELLENT! THANKS.

      Watch your inbox (and spam folder, just in case).
      We look forward to connecting with you soon.