Securing funding and networking are among the top challenges for NGOs and charities. After all, your organization won’t exist without money. Yet, according to well-known activist and fundraiser Dan Pallotta, non-profit organizations are often criticized for spending too much money on advertising and marketing. While people don’t want their donations going to advertising, it can... Read more »

Voice-over video is making a comeback, friends. For the past few years, video storytelling has relied heavily on text overlay and on-screen captions. But with the rise of popular video-first platforms like TikTok and Instagram TV, creators are again turning to the art of voice-over recording to share their messages. Just not the same, old... Read more »

“To really measure impact, we need something in addition to beneficiary outcomes.” (World Bank) It is thanks to non-government organizations (NGOs) that so much important work for advancing social, environmental, cultural, and legal change is actuated. Indeed, NGOs epitomize advocacy for a better, safer, fairer world. Since NGOs are typically nonprofit organizations that gain funding,... Read more »

Throughout 2016, publishers have been producing incredible social videos and finding ever-greater success. To highlight those clips that rocketed to 1 million views or beyond, we introduced the #WochitWin. So many excellent, engaging videos are being made with Wochit, it’s been a challenge to keep up with all of them who’ve hit the mark! In honor... Read more »

Square videos are quickly becoming the hot format on social. In Q2 of this year, they averaged 137% more views than their horizontal cousins on Facebook. Engagement numbers are soaring for square videos, alongside those views. Below, we have 5 recent examples of excellent, Wochit-made square videos to help you and your team find inspiration.... Read more »

Video is quickly becoming one of the most popular forms of media for engaging people, telling stories, and motivating action. And it should be—video is highly engaging and effective.  But it’s not just the visuals that make video so effective. The music in the video plays an important role in connecting with the viewer and... Read more »