For a long time, online marketers’ favorite success metric was number of views. The assumption was that getting a lot of views meant your content or ad was good and your message was getting through. But as the web and its consumers have evolved, we’ve learned that’s not necessarily the case.

German publisher Spiegel Online spotted a great social video opportunity in the skies over Iceland, recently. The wondrous natural phenomenon of the Northern Lights lit up the night, and social channels the world over. This Wochit-made video tapped that interest. With over 3,000 shares, 26,000 reactions, 600,000 views, and 2,000 comments, this social video has... Read more »

The World Food Programme (WFP) is at the forefront of the United Nations’ emergency response efforts and has partnered with more than 1,000 national and international NGOs to provide food assistance around the globe to tackle the underlying causes of hunger. The WFP is based in Rome, Italy, and is funded entirely by voluntary donations... Read more »

Let’s Make Your First Video Together In this short guide, we’ll recreate a video step-by-step, so that you can get a better understanding of how easy it is to create a video with Wochit. The video we’ll be creating is based on the following example: To begin, we need to create a new project which... Read more »

If the video you’re making consists of interview footage, it’s important to subtitle it so that viewers watching without sound or on a mobile can follow the story. This Storyboard shows you how to start with a big bold quote and add subtitles that are very legible and easy to follow.  

The Time Warner Merger, In Numbers. The World Cup 2018, in Numbers. The Terrorist Attack, in Numbers. Sometimes the best way to tell a story is to lead with the facts and figures. This Storyboard will help you visualize a story, once you’ve identified the headline numbers from the event.   Click here for more... Read more »